10. Environment
…so we must rethink how we value business
Environment
Society
BusinessEnvironment Society
Business
Society
Shareholder Value Shared Value System Value
Business
Financial returns are all
that matters: companies
privatize gains and
externalise losses
Business comes first: negative
impacts are often not sufficiently
internalised – or are justified –
by ‘doing good’ elsewhere
Business addresses societal
challenges in a holistic way,
while not hindering progress
toward a future-fit society
13. What is future-fitness?
A Future-Fit® Society will protect the
possibility that humans and other life
can flourish on Earth forever.
Environmentally restorative
Socially just
Economically inclusive
14. MANAGING
DISRUPTION TO
THE CORE BUSINESS
SETTING DEFENSIBLE
LIMITS TO SOCIETAL
COMMITMENTS
ENHANCING
SOCIETAL
ACCEPTANCE
100+ CE0s and board members were interviewed by academics. The
interviewers explained the context-based approach to sustainability,
and asked if and how it resonated. Three themes came up repeatedly.
Does this matter to business?
15. Company
Suppliers Buyers
Industry
Rivalry
Economy
New Entrants Substitutes
Environment
Society
Exponentially
Disruptive
Tech
Company
Suppliers Buyers
Industry
Rivalry
Economy
New Entrants Substitutes
Environment
Society
Company
Suppliers Buyers
Industry
Rivalry
New Entrants Substitutes
Managing disruption in
a fast-changing world…
Some disruptive technologies
coming within 10 years…
- Artificial Intelligence
- 3D printing (food, organs…)
- Gene therapy (CRISPR)
- Robotics
- Blockchain
- Autonomous electric vehicles
- Augmented reality
- Energy storage
- Advanced materials
- …
Graph - globalisation has come at the price of uneven growth in prosperity
Managing Disruptive Risk – Companies across all sectors are experiencing profound change, heightened volatility, and increasing uncertainty, exacerbated by the increasingly interconnected nature of these risks. To anticipate these complex and potentially disruptive risks, boards need to engage in thorough, proactive scanning. Including social and resource/environmental trends in long-term risk conversation helps to surface potential sources of disruption, helping your company to be more proactive in its response.
Enhancing Societal Acceptance - The last half century has seen immense shifts in terms of what society deems acceptable business practice. Increasing pressures on scarce resources mean that companies will increasingly compete to maintain their social license and access to key resources. Boards must anticipate and understand these shifting pressures. The consideration of environmental constraints and shifting societal expectations is a natural evolution and an inevitable shift in the need to maintain social license to operate.
Setting Defensible Limits to your Involvement - Companies are under increasing pressures to play a role in solving environmental and social issues, no company succeeds in the long term in a failing society. While expectations are ratcheting, there is only a limited amount of capital that any company can direct toward addressing these issues. Many directors are asking: How do we know how much is “enough”? How do we prioritize our investments into addressing these issues? By taking a more systemic approach to understanding the company’s key social and environmental impacts and its biggest levers for positive change, the board can prioritize where it makes the most sense to direct scarce resources (which may include beyond its own boundaries).
Do these resonate? Is anything missing?