An updated talk from last year held for University of Hong Kong about current trends in the games and media industry - new platforms, and what to consider in this market as a developer.

1. Games and Media Industry
Trends and Platforms
Jeppe Kilberg Moeller
Media Production & Innovation
Jeppe@kilbergmedia.com
Twitter: @JeppeKM
ECOM 6035 Session 4a
Friday November 21 2014 19:00 (Hong Kong)

2. Games and Media Industry
Trends and Platforms
Introduction
User Ecology
Platforms
- Last Gen
- Current Gen
- Upcoming consoles
- Mobile
- New Tech
- Media Convergence
Developer Dilemmas
A Forecast
Q&A

3. My Background
start-ups +

4. User Ecology
• Soft-core-users (”casual”)
• Mid-core users
• Hard-core users
… and how mid-core users are gaining ground
… and gaming became mainstream

5. Latest Generation of Consoles
Release Nov. 2006
80 million units sold, Nov. 2013
Release Dec. 2006
101.15 million units sold, June 2014
Release Nov. 2005
83.7 million units sold, Mar. 2014
Source: Wikipedia

6. Current Generation of Consoles
Release Nov. 2013/ Sept. 2014
10 million units shipped, Dec. 2014
Release Nov. 2013
13.5 million units sold, Sept. 2014
Release Nov. 2012
7.29 million units sold, Sept. 2014
Source: Wikipedia

7. Upcoming Consoles
Release June 2013 (retail)
* Best titles sells only 7-10,000 units
Release TBA 2015
* Lack media center capabilities
Source: Wikipedia

8. Mobile Platforms
Source: theregister.co.uk

9. Sales per Platform
* Expected
1 billion Android devices
700 million Apple devices
by the end of 2014

10. Top Mobile Developers
* 3 of the top 5
smartphone vendors
in the world are now
Chinese riding high on
success with Android OS

11. New Devices and Technologies*
* Perhaps technically appealing, but how interesting is this to the mass market?

12. …and Media in the Living Room

13. Industry Ecology
• Triple-A companies going mobile
• Acquisitions by media companies
• ”Indie” developers now need a clear strategy
• Increase in content quality
• Crowd sourcing
• kickstarter.com, indiegogo.com, and many more…

14. Business Model Trends
Box versions
Pay per download
Subscriptions
Streaming
In-app purchase
In-game ads
Crowd Sourcing

15. The Developer’s Challenges
• Create
• Produce
• Distribute
• Analyze
• Iterate

16. The Developer’s Solutions
• Lean Startup
• Focus on core feature
• Engage users at an early stage
• Get early to market
• Adjust to user feedback and market changes
• Get a broad reach (several platforms) – COPE strategy
• Optimal workflow and decision-making
• Design your business!

17. Industry Forecast
Fewer big players & lots of small ones - David vs Goliath
• The big company acquires the promising small ones
• Indie scene needs to mature faster than the current rate
• The new giants will settle on the market

18. Technology Forecast
• Media Convergence: Mobile/TV/Console
• Reaching a larger audience
• Questions:
• Is this the last generation of consoles?
• What is the primary use of your mobile phone?

19. Summary
• The game and interactive media industry is in a rapid growth
• The market is maturing:
• ”gamers” get older
• ”gaming” platforms become more accessible and converge
• Technology entry barrier is declining
• Market entry barrier is increasing
• Content quality is on the increase!
• Spot the opportunities before anyone else does!

20. Games and Media Industry
Trends and Platforms
Jeppe Kilberg Moeller, November 2014
Media Production & Innovation
Jeppe@kilbergmedia.com
Twitter: @JeppeKM
Q&A