Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to FootPrint$ - Our Presentation For The GESS Competition
Similar to FootPrint$ - Our Presentation For The GESS Competition (20)
Recently uploaded
Recently uploaded (20)
FootPrint$ - Our Presentation For The GESS Competition
- 1. Total Carbon Emissions In Germany 11,000 kg/ pc
- 2. Max wonders if there’s a platform in the market able to track his expenses in sustainable way... 75 % of Germans Max, 25 yrs old
- 3. FootPrint$ The app that helps you save money AND the environment.
- 4. Analyze your spending habits FootPrint$ = Finance + Environment ● Electricity & Heating ● Transport ● Food & Dining ● Shopping ● Home Track all your finances and carbon (Energy & Transport)
- 5. FootPrint$ = Finance + Environment Set monthly budgets ... … and win Carbon-Rewards ● for improvements ● reaching benchmarks
- 6. Get matched with Sustainable Service Providers FootPrint$ Customer (Referral fee) Rewards & Incentives User (free)
- 7. Market Size Payment behaviour in Germany in 2017. Deutsche Bundesbank. https://www.bundesbank.de/Redaktion/EN/Downloads/Publications/Studies/payment_behaviour_in_germany_in_2017.pdf?__blob=publicationFile https://n26.com/en-de/security https://www.statista.com/statistics/732504/germany-smartphone-users-by-age/ https://www.statista.com/statistics/467170/forecast-of-smartphone-users-in-germany/ 1 in 7 smartphone users are online banking users. (Germany) 59 million smartphone users by 2018 (Germany) 2% = 1.2 million users (estimate)
- 8. Future Growth ● 10-15% of users will end up using a service ● €20-30 per referral 1.2m users (estimate) €5,250,000 11m users (estimate) €34,325,000 https://www.bbc.com/news/business-44166991
- 9. Flying From Munich to Berlin (social impact) … and back For time and cost reasons, Max usually flies the route 6 times: 1,576 - 1,860 kg CO2 Set positive incentives to bridge the time or cost gap https://www.quora.com/How-many-times- does-the-average-American-fly-in-a-year
- 10. Category Impact Kg CO2 savings Transportation Switch 6 short distance flights to Train 1,200 - 1,590 Household Electricity Switch to a Green Energy Provider 626 Total 3,416 Impact Metrics
- 11. Impact Metrics 14,000 users Production of all 8,000,000 L of beer at Oktoberfest in 2017 = https://www.abendzeitung-muenchen.de/inhalt.oktoberfest-2014-lustig-skurril-ernst-zehn- fakten-zum-wiesn-bier.acff5ca2-abed-4827-b7d6-6679773ba5da.html 24,000,000 kg of CO2 saved =
- 12. Outlook & Needs ● Build long lasting partnerships with customers (service providers) ● Build long lasting partnerships with banks to gather trust and retain users ● Seed funding to hire developers and build the prototype: estimate 30,000 €
- 13. Thank You! Christi Mabunda Carolina Cossío Lisa Köhl Clarke Gallie Xiaoli Wu FootPrint$ Combining finance, marketing, startups, and the environment
- 14. Flying From Munich to Berlin Flight 01:20 95-107 € 246 - 310 kg CO2 Train 04:00-05:30 100-157 € 45 kg CO2 Bus 07:40-11:00 25 - 40 € 27 kg CO2 Average CO2 Emissions/ cp 11,000 kg CO2 … and back For time and cost reasons, Max usually takes a flight every 2nd month: 2,952 - 3,720 kg CO2
- 15. Riding from Munich to Berlin Switching to € savings CO2 Savings Train (slightly longer) Minus 5-50 € 201 - 265 kg CO2 Bus (takes very long) Plus 75-117 € 219 - 283 kg CO2 Set positive incentives to bridge the time or cost gap … and back
- 16. Carbon Numbers Sustainable Carbon Budget 2,300 kg CO2/ year CO2 consumption tree 2,300 kg CO2 → 108 years Flight Munich-Berlin 123 - 155 kg CO2 Average Emissions Germany 11,000 kg CO2/ year Planes, private transport, electricity, heating 5,160 kg CO2/ year 0.47 % of average consumption
- 17. Income Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Income Affiliate Marketing Green Investments £0.00 £1,500 .00 £2,325 .00 £3,603 .75 £5,585 .81 £8,658 .01 £13,419 .91 £20,800 .87 £32,241.34 £49,974.08 £77,459.83 £112,316.7 5 Travel Apps £0.00 £1,200 .00 £1,860 .00 £2,883 .00 £4,468 .65 £6,926 .41 £10,735 .93 £16,640 .69 £25,793.08 £39,979.27 £61,967.86 £89,853.40 Eco Energy Services £0.00 £900.0 0 £1,395 .00 £2,162 .25 £3,351 .49 £5,194 .81 £8,051. 95 £12,480 .52 £19,344.81 £29,984.45 £46,475.90 £67,390.05 Total Income £0.00 £3,600 .00 £5,580 .00 £8,649 .00 £13,40 5.95 £20,77 9.22 £32,207 .79 £49,922 .08 £77,379.23 £119,937.8 0 £185,903.5 9 £269,560.2 1
- 18. Expenses Sales & Marketing Advertizing/Sales - Users £650.00 £650.00 £650.00 £650.00 £715.00 £715.00 £715.00 £715.00 £715.00 £715.00 £715.00 £715.00 Advertizing/Sales - Customers £1,950.0 0 £1,950. 00 £1,950. 00 £1,950. 00 £2,145. 00 £2,145. 00 £2,145.0 0 £2,145.0 0 £2,145.00 £2,145.00 £2,145.00 £2,145.00 Labour £3,250.0 0 £3,575. 00 £3,932. 50 £3,932. 50 £4,325. 75 £4,325. 75 £4,325.7 5 £4,325.7 5 £4,325.75 £4,325.75 £4,325.75 £4,325.75 Production Costs Prototype App £2,600.0 0 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 Testing Phase £1,300.0 0 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 Build App £11,050. 00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 Patent Costs £1,300.0 0 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 Operating Costs Maintaining Data Base £195.00 £214.50 £235.95 £259.55 £285.50 £314.05 £345.45 £380.00 £418.00 £459.80 £505.78 £556.36 Monthly Dev Costs £780.00 £858.00 £943.80 £1,038. 18 £1,142. 00 £1,256. 20 £1,381.8 2 £1,520.0 0 £1,672.00 £1,839.20 £2,023.12 £2,225.43 Total Expenses £23,075. 00 £7,247. 50 £7,712. 25 £7,830. 23 £8,613. 25 £8,756. 00 £8,913.0 2 £9,085.7 5 £9,275.75 £9,484.75 £9,714.65 £9,967.54 Profit - £23,075. 00 - £3,647. 50 - £2,132. 25 £818.77 £4,792. 70 £12,023 .23 £23,294. 77 £40,836. 33 £68,103.48 £110,453.05 £176,188.94 £259,592.67 Profit Total - £23,075. 00 - £26,722 .50 - £28,854 .75 - £28,035 .98 - £23,243 .27 - £11,220 .05 £12,074. 73 £52,911. 06 £121,014.54 £231,467.59 £407,656.53 £667,249.21 Expenses
Editor's Notes
- Our Carbon emissions are five times what they are supposed to keep the 2°C to disastrous climate change
- Max from Munich, is German, and like 75% of Germans, he does care about the environment enough to believe we need a change in consumption. But besides that Max is 25, started working some months ago and for the first time moved into his own apartment. It is a little bit bigger, because his girlfriend is in Berlin and they commute quite often from city to city. He is thinking about getting a car, but realises that it will get super complicated to keep all the finances in order, electricity bills, heating, the insurance for the car, maintenance and taxes, not even talking about about fuel and hopefully save some money up.
- We help you save money and the environment.
- “This is why we invented FootPrint$. FootPrint$ will automatically consolidate all of your financial transactions, suggest categories they can be put into, and help you spent your money more sustainably” Why energy and transport, because on an individual level, plane and car travel, heating and electricity, account for ca. 40-50 % of carbon emissions.
- “Using FootPrint$, Max is able to set monthly budgets for his transportation costs throughout the month, and is then able to win rewards for coupons on services and products in his area that will decrease his carbon footprint and monthly expenses upon completing his goals. Let’s see how this works”
- “footprints only works with trustworthy partners from the energy solutions, transport and banking sector, where we can guarantee an impact and satisfy the user needs for privacy and data security. Using an affiliate business model, everytime a user uses one of our suggested offerings, we will be receiving a referral fee” MENTION AFFILIATE MODEL Get connected to sustainable products and services providers in your area Action items and rewards Increase your environmental impact
- One in seven smartphone users in Germany has already activated banking services on their smartphone. https://n26.com/en-de/security https://www.statista.com/statistics/732504/germany-smartphone-users-by-age/ The estimated number of smartphone users by 2018 is 59 million (Germany). https://www.statista.com/statistics/467170/forecast-of-smartphone-users-in-germany/ The average card transaction value was the highest in Luxembourg, Malta and Germany, where it ranged from €70.78 to €51.38 (see Chart 4b). https://www.ecb.europa.eu/pub/pdf/scpops/ecb.op201.en.pdf In 2016 the Netherlands was the only euro area country where consumers used payment cards more often than cash. They carried out 55% of all transactions using a payment card. Grupo BBVA counted a total of 2.99 million mobile banking users in Mexico (2017) https://www.statista.com/statistics/820382/number-digital-banking-users-bank-platform-mexico/ % debit card users in Germany (age 25 - 44): 39% % credit card users in Germany (age 25 - 44): 10%
- Online banking was most widespread in Denmark (88%), Finland (86%) and the Netherlands (85%). https://www.destatis.de/Europa/EN/Topic/ScienceTechnology/Onlinebanking.html
- “Often a plane is cheaper, but with our voucher and coupon, you are able to use a train”
- Greenpeace energy is 10 € cheaper/ month than average electricity bill