1. Who Dubs You, Baby?
A digital marketing strategy for the dankest dubs around
By Claire Wroblewski

2. Menna’s Joint
“Best Joint in Town”
Who:
What: Known for burrito
Students and alum
style greasy goodness
When: Perfect for
after-bar or game day
munchies
Where: Order online or call
in for delivery or pick up at
one of 2 East Lansing
locations

3. Current State of the Joint

4. The Problem
Scarce Online Presence
Little follower interaction on Twitter
Mostly word of mouth not word of web
Little to no publicity on apps

5. We got a plan, mon

6. PR News Release
(MSU, State News, Black Sheep)
Twitter
Collaboration
Promotion launch

7. News Release
• Informing the masses
• Involving student run newspapers
(State News, Black Sheep
• Linking to website
• Drawing in new buyers

8. Tweet heard ‘round
campus
• Collaboration with accounts with large
MSU student following (guest tweet,
linking, hashtagging)
• Twit-pic and Instagram

9. Promo Dub
• March Madness brackets
• Sighting photos
• #hashtag and Twitter contest
• Alerts through social media

10. Le fin, mon dubbies