MEDIA

2. •A form of media that has the appearance of moving text
and graphics on a display. Its purpose is to communicate
information in multiple ways
•Motion media in essence is visual media that gives the
appearance of movement.
•Motion media can be a collection of graphics, footage,
videos. It is combined with audio, text, and/or interactive
content to create multimedia.

4. • IT COMMUNICATES MESSAGE TO LARGE, HETEROGENEOUS, AND ANONYMOUS AUDIENCES.
• IT COMMUNICATES THE SAME MESSAGE TO MASS AUDIENCES SIMULTANEOUSLY, SOMETIMES IN PUBLIC, OTHER TIMES
IN PRIVATE.
• IT EMBODIES MESSAGES THAT ARE USUALLY IMPERSONAL AND TRANSITORY.
• IT IS MULTI-SENSORY SUCH THAT THE AUDIENCE’S SIGHT AND HEARING ARE STIMULATED IN CONCERT. SUCH A
COMBINATION OF SENSORY STIMULI FORMS A COMPLEX SYNERGISM THAT CAN SIGNIFICANTLY ENHANCE
COMMUNICATION. THIS POWERFUL DOUBLE-BARRELED COMBINATION OF DUAL-SENSE STIMULATION CONTRIBUTES IN
LARGE MEASURE TO THE COMPELLING INFLUENCE OF MOTION MEDIA.
• IT IS A FORMAL, AUTHORITATIVE CHANNEL OF COMMUNICATION. ACCORDINGLY, ITS POWER IN INFORMING AND
ENTERTAINING LIES IN THE COMMUNICATOR’S ABILITY TO CONTROL VISUAL AND AURAL STIMULI.
• IT IS INSTRUMENTAL IN BEHAVIOR AND ATTITUDE MODIFICATION – THAT IS, ATTITUDE FORMATION, CHANGE,
CONSERVATION, AND CANALIZATION (DIRECTING A PERFORMED ATTITUDE TO A NEW DIRECTION)
• IT CONFERS STATUS UPON ISSUES, PERSONS, ORGANIZATIONS, OR SOCIAL MOVEMENTS.

5. VIDEO FORMAT/VIDEO CODEC
•MOTION MEDIA USE LARGE RESOURCES. CODECS COMPRESSES AND
DECOMPRESSES VIDEO FILES.
EXAMPLES:
3GP
MPG
MP4

6. 3GP
•THE 3GP (THIRD GENERATION PARTNERSHIP) VIDEO CONTAINER FORMAT WAS
DEVELOPED WITH THE INTENTION TO SAVE ON DISK SPACE, BANDWIDTH, AND DATA
USAGE, WHICH IS WHY THEY'RE OFTEN SEEN CREATED FROM, AND TRANSFERRED
BETWEEN, MOBILE DEVICES.
•THE MAIN ADVANTAGE OF 3GP FORMAT IS THAT IT IS SMALL IN SIZE. THIS IS BENEFICIAL
ESPECIALLY FOR USERS WHO FREQUENTLY SAVE AND WATCH VIDEO FILES ON THEIR
SMARTPHONES. AND DUE TO ITS SMALL FOOTPRINT, UPLOADING OR DOWNLOADING A
VIDEO IN 3GP FORMAT WILL ONLY TAKE SECONDS TO MINUTES DEPENDING ON THE FILE
SIZE.

8. MPG
•MPG IS A FILE EXTENSION FOR AN MPEG ANIMATION IN THE MPEG-1 OR MPEG-2
CODEC. MPEG-1 WAS DESIGNED FOR CODING PROGRESSIVE VIDEO AT BIT RATES
OF ABOUT 1.5 MILLION BITS PER SECOND. IT WAS DESIGNED SPECIFICALLY FOR
VIDEO-CD AND CD-I MEDIA. MPEG-1 AUDIO LAYER-3 (MP3) HAS ALSO EVOLVED
FROM EARLY MPEG WORK.
•MPEG-2 WAS DESIGNED FOR CODING INTERLACED IMAGES AT BIT RATES ABOVE 4
MILLION BITS PER SECOND. MPEG-2 IS USED FOR DIGITAL TV BROADCAST AND
DVD. AN MPEG-2 PLAYER CAN HANDLE MPEG-1 DATA AS WELL.

10. MP4
• MP4 IS A FILE FORMAT CREATED BY THE MOVING PICTURE EXPERTS GROUP (MPEG) AS A MULTIMEDIA
CONTAINER FORMAT DESIGNED TO STORE AUDIOVISUAL DATA. THE MP4 IS LARGELY REPLACING EARLIER
MULTIMEDIA FILE FORMATS, AND CREATING SOME CHANGES IN THE WAY THAT VENDORS SELL
AUDIOVISUAL FILES TO THE PUBLIC.
• MP4 FILE FORMAT, ALSO COMMONLY KNOWN AS MPEG-4 PART 14 OR MPEG-4 AVC (ADVANCED VIDEO
CODING), IS A MULTIMEDIA FILE FORMAT USED TO DIGITALLY STORE AUDIO AND VIDEO FILES. MP4 FILE
FORMAT IS ALSO USED FOR VIDEO STREAMING OVER THE INTERNET. MP4 FILE FORMAT IS BASICALLY A
CONTAINER WHICH HOLDS AUDIO AND VIDEO FILES THAT ARE DIGITALLY ENCODED. MP4 FILE FORMAT HAS
ONLY ONE OFFICIAL FILE EXTENSION, I.E., .MP4. THERE ARE TWO UNOFFICIAL FILE EXTENSIONS, AS WELL,
NAMELY .M4A, WHICH IS AUDIO ONLY, AND .M4P, WHICH STANDS FOR THE PROTECTED MP4 FILE FORMAT.

12. PIXEL
• THE PIXEL (A WORD INVENTED FROM "PICTURE ELEMENT")
IS THE BASIC UNIT OF PROGRAMMABLE COLOR ON A
COMPUTER DISPLAY OR IN A COMPUTER IMAGE. THINK OF
IT AS A LOGICAL - RATHER THAN A PHYSICAL - UNIT. THE
PHYSICAL SIZE OF A PIXEL DEPENDS ON HOW YOU'VE SET
THE RESOLUTION FOR THE DISPLAY SCREEN. IF YOU'VE SET
THE DISPLAY TO ITS MAXIMUM RESOLUTION, THE PHYSICAL
SIZE OF A PIXEL WILL EQUAL THE PHYSICAL SIZE OF THE DOT
PITCH (LET'S JUST CALL IT THE DOT SIZE) OF THE DISPLAY.
IF, HOWEVER, YOU'VE SET THE RESOLUTION TO SOMETHING
LESS THAN THE MAXIMUM RESOLUTION, A PIXEL WILL BE
LARGER THAN THE PHYSICAL SIZE OF THE SCREEN'S DOT
(THAT IS, A PIXEL WILL USE MORE THAN ONE DOT).

13. VIDEO RESOLUTION
•RESOLUTION IS THE NUMBER OF PIXELS (INDIVIDUAL POINTS OF COLOR)
CONTAINED ON A DISPLAY MONITOR, EXPRESSED IN TERMS OF THE NUMBER OF
PIXELS ON THE HORIZONTAL AXIS AND THE NUMBER ON THE VERTICAL AXIS.
THE SHARPNESS OF THE IMAGE ON A DISPLAY DEPENDS ON THE RESOLUTION
AND THE SIZE OF THE MONITOR. THE SAME PIXEL RESOLUTION WILL BE
SHARPER ON A SMALLER MONITOR AND GRADUALLY LOSE SHARPNESS ON
LARGER MONITORS BECAUSE THE SAME NUMBER OF PIXELS ARE BEING
SPREAD OUT OVER A LARGER NUMBER OF INCHES.
•IT SIMPLY AS THE “CLEARNESS OF THE VIDEO”

14. KINDS OF RESOLUTION
•360P (480X360) - VIDEOS AT 360P ARE WELL-SUITED TO SMARTPHONES AND OTHER MOBILE
DEVICES SINCE THEY USE UP LESS DATA, BUT MAY APPEAR A BIT BLURRY ON LARGER SCREENS.
•480P (640P X 480) - DVDS CLOCK IN AT 480P, SO IF YOU’RE LOOKING TO BURN A DVD, THIS
RESOLUTION WILL GIVE YOUR DISC THE HIGHEST QUALITY ALLOWED BY ANY DVD BURNER OR DISC.
A 480P VIDEO WILL ALSO PLAY WELL ON MOST LAPTOP AND DESKTOP MONITORS, AND SMALLER
TVS.
•720P (1280X720) - TRUE HIGH-DEFINITION STARTS AT 720P, AND THIS IS THE IMAGE RESOLUTION
AT WHICH MANY HD TELEVISION CHANNELS BROADCAST. AN HD 720P ANIMATION VIDEO IS CRISP,
SHARP, AND LOOKS GREAT ON MOST DISPLAYS.

15. •1080P (1920X1080) - FOR AN EVEN HIGHER RESOLUTION, YOU CAN DOWNLOAD
YOUR VIDEOS AT 1080P, ANOTHER FAVORITE FOR HD TELEVISION STATIONS. WE
RECOMMEND THIS RESOLUTION FOR SHARING ON SOCIAL MEDIA OR FOR SHOWING
VIDEOS ON LARGER SCREENS AND TVS, SINCE IT’LL GIVE YOUR AUDIENCE THE
HIGHEST POSSIBLE QUALITY DISPLAY, WITH CRYSTAL CLEAR PLAYBACK.
•4K (3840X2160) - 4K VIDEO RESOLUTION IS HIGH-DEFINITION (HD) VIDEO THAT HAS
FOUR TIMES THE RESOLUTION OF 1080P HD VIDEO. THERE ARE TWO STANDARD
RESOLUTIONS FOR 4K VIDEO. THE DIGITAL CINEMA INITIATIVES STANDARD FOR 4K
RESOLUTION IN THE FILM AND VIDEO PRODUCTION INDUSTRY IS 4096X2160
PIXELS. THE 4K RESOLUTION STANDARD FOR TELEVISION AND MONITORS IS
3840X2160 PIXELS.

16. 4K RESOLUTION TRIVIA:
•4K VIDEO IS NOT ALWAYS CORRESPOND TO THE DEVICE (TV, SMARTPHONE ETC.)
•SHARP COMPANY WAS THE WORLD’S FIRST COMPANY EVER RELEASE A 4K TV
DISPLAY/RESOLUTION.
•SONY XPERIA Z5 PREMIUM BY SONY COMPANY IS CLAIMING THE TITLE OF THE
WORLD'S FIRST 4K RESOLUTION SMARTPHONE.

17. Standard definition
360p (480x360)

19. • FILM - Also called a movie picture,is a series of still or moving images.
Consists of moving pictures that have been recorded so that they can be
shown at the cinema or on television. A film tells a story, or shows a real
situation.
•ANIMATION - A scene from the animated film. Is the process of designing,
drawing, making layouts and preparation of photographic sequences which
are integrated in the multimedia and gaming products. Animation involves
the exploitation and management of still images to generate the illusion of
movement. A person who creates animations is called animator. He / she use
various computer technologies to capture the still images and then to
animate these in desired sequence.

20. •DOCUMENTARY FILM - A documentary film is a nonfictional motion picture intended to
document some aspect of reality, primarily for the purposes of instruction, education, or
maintaining a historical record.[1] such films were originally shot on film stock—the only
medium available—but now include video and digital productions that can be either
direct-to-video, made into a tv show, or released for screening in cinemas. "documentary"
has been described as a "filmmaking practice, a cinematic tradition, and mode of
audience reception" that is continually evolving and is without clear boundaries.
•SHORT FILM - A trailer of a short film, ninety seconds about a surveillance expert taking on
an assignment that might be his downfall. A short film is any film not long enough to be
considered a feature film. No consensus exists as to where that boundary is drawn: the
academy of motion picture arts and sciences defines a short film as “an original motion
picture that has a running time of 40 minutes or less, including all credits”. The term
featurette originally applied to a film longer than a short subject, but shorter than a
standard feature film.

21. MOTION PICTURE IN TELEVISION - TELEVISION IS A TELECOMMUNICATION MEDIUM FOR TRANSMITTING AND RECEIVING
MOVING IMAGES THAT CAN BE MONOCHROME (BLACK AND WHITE) OR COLORED,WITH OR WITHOUT ACCOMPANYING
SOUNDS.
A. COMMERCIAL ADVERTISEMENT ON TV - A span of television programming produced and paid for by an
organization. It conveys a message, aimed to market a product or service.
B. PHILIPPINE MELODRAMA - Philippine television drama, also known as teleserye, filipino telenovelas or p-
drama, is a form of melodramatic serialized fiction in television in the philippines.
C. REALITY SHOW - A reality show is a type of television program that aims to show how ordinary people behave
in everyday life, or in situations, often created by the program makers, which are intended to represent
everyday life.
D. GAME SHOW - A television program in which people compete to win prizes.
E. TALK SHOW - A television or radio show in which various topics are discussed informally and listeners,
viewers, or the studio audience are invited to participate in the discussion.
F. TELEVISION NEWS - A television broadcast of news.

22. •INTERACTIVE VIDEO - Usually refers to a technique used to blend
interaction and linear film or video. Interactive video (also known as
"IV") is a type of digital video that supports user interaction. These
videos play like regular video files, but include clickable areas, or
"hotspots," that perform an action when you click on them. For
example, when you click on a hotspot, the video may display
information about the object you clicked on, jump to a different part
of the video, or open another video file.

24. VIDEO
•VIDEO IS AN ELECTRONIC MEDIUM FOR THE
RECORDING, COPYING, AND
BROADCASTING OF MOVING VISUAL
IMAGES

25. VIDEO FOOTAGE
•IN FILMMAKING AND VIDEO PRODUCTION, FOOTAGE IS THE
RAW, UNEDITED MATERIAL AS IT HAD BEEN ORIGINALLY
FILMED BY MOVIE CAMERA OR RECORDED BY A VIDEO
CAMERA WHICH USUALLY MUST BE EDITED TO CREATE A
MOTION PICTURE, VIDEO CLIP, TELEVISION SHOW OR SIMILAR
COMPLETED WORK.

27. •PERSONAL
•SOCIAL MEDIA
•MEDIA COMPANIES

29. ADVANTAGE
• MOTION: Better mastery of procedures, as opposed to stagnant images
• PROCESSES: Operations where sequential movement is needed can be shown.
• SAFE OBSERVATION: Observing phenomena that might be dangerous to view directly
• SKILL LEARNING: Videos can be viewed over and over, so repeated observation of skills is possible
• DRAMATIZATION: Recreations of history and personalities; observing and analyzing human relations problems
• AFFECTIVE LEARNING: Films for shaping personal and social attitudes; documentaries and propaganda films to
affect attitudes
• PROBLEM SOLVING: Open-ended dramatizations can leave viewers to solve problems themselves
• CULTURAL UNDERSTANDING: Appreciation for other cultures by seeing video depictions of them
• ESTABLISHING COMMONALITY: People with different backgrounds can discuss topics after watching a video

30. LIMITATION
•FIXED PACE: Cannot be interrupted
•STILL PHENOMENA: Motion media is sometimes unsuitable to other topics
such as those involving a map, a wiring diagram, etc.
•MISINTERPRETATION: In documentaries and dramatizations especially,
intended messages are quite deep and complex. Because of that, young
viewers who lack maturity tend to misinterpret the message.
•COST: Equipment and materials for motion media are expensive. (E.G. DVD
player, television, computer, etc.)

31. VALUES
•IT INCREASES PUPIL INTEREST
•IT INCREASES FANCTUAL LEARNING
•IT CAN RETAIN LEARNING
•IT CAN INCREASES READING INTEREST

33. •First is the level of learners in order to make adjustments
of motion-media to be used.
•Second is the language.
•Third the available motion media in the net.
•Fourth the facilities of the school including the internet
connection and the pc available.
•Fifth the expertise of the educator to use motion media

35. SPEED
•A FAST MOVEMENT GIVES VIGOR AND VITALITY,
INTENSIFYING EMOTIONS. A SLOW MOVEMENT
CONNOTES LETHARGY, SOLEMNITY OR SADNESS.

36. DIRECTION
•INDICATES A MOVEMENT FROM ONE DIRECTION TO
ANOTHER. IT CAN ALSO REFER TO THE GROWING OR
SHRINKING OF AN OBJECT.

37. TIMING
•CAN BE OBJECTIVE OR SUBJECTIVE. OBJECTIVE TIMING
CAN BE MEASURED IN MINUTES, SECONDS, DAYS, ETC.
SUBJECTIVE TIMING IS PSYCHOLOGICAL OR FELT. TIMING
CAN BE USED TO CLARIFY OR INTENSIFY THE MESSAGE
OR THE EVENT. USING A PAUSE CAN HELP TIME THE
EVENTS.

38. TRANSITION
•USED TO SWITCH BETWEEN
SCENES

39. SOUND AND COLOR
•ADDS MEANING TO THE MOTION

40. BLURRING
•IN ANIMATION, BLURRING CAN PROVIDE THE
ILLUSION OF FAST MOVEMENT. IN VIDEOS, IT IS
OFTEN USED TO CENSOR INFORMATION FOR
SECURITY OR DECENCY