2. LEARNERS WILL BE ABLE TO…
discuss visual design principles (SSHS);
identify and evaluate visual design principles
used in different visual media (SSHS); and
produce and evaluates a creative visual-based
presentation using design principles and
elements (MIL11/12-VIM-IVc-10).
LEARNING COMPETENCIES
6. VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
1. CONSISTENCY
• Consistency of margins, typeface,
typestyle, and colors is necessary,
especially in slide presentations or
documents that are more than one
page.
10. 2. CENTER OF INTEREST
• an area that first attracts attention in a
composition
• important objects or elements in a composition
• can be achieved by contrast of values, more
colors, and placement
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
13. 3. BALANCE
• visual equality in shape, form, value,
color, etc.
• can be symmetrical and evenly
or asymmetrical and unevenly balanced
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
17. 4. HARMONY
• brings together a composition with similar
units
• notice how similar harmony is to unity
(some sources list both terms)
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
20. 5. CONTRAST
• offers some change in value creating a visual
discord in a composition
• shows the difference between shapes and can be
used as a background to bring objects out and
forward in a design
• can also be used to create an area of emphasis
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
23. 6. DIRECTIONAL MOVEMENT
• a visual flow through the composition
• can be the suggestion of motion in a design
as you move from object to object by way
placement and position
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
27. 7. RHYTHM
• a movement in which some elements recur
regularly
• like a dance, it will have a flow of objects
that will seem to be like the beat of music
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
30. 8. PERSPECTIVE
• created through the arrangement of objects
in two dimensional space to look like they
appear in real life
• learned meaning of the relationship
between different objects seen in space
VISUAL DESIGN PRINCIPLES
Source: p. 130, MIL TG by CHED
36. Photo Credit: Christian Dascalu
Source: https://www.cyprus-photo.com/2015/02/model-photo-shoot-at-saint-raphael-beach/g
37. 9. DOMINANCE
• gives interest, counteracting confusion and
monotony
• can be applied to one or more of the
elements to give emphasis
PRINCIPLES OF DESIGN
https://oss.adm.ntu.edu.sg/wheng004/tag/design/
54. FORMATIVE ASSESSMENT
CLASS ACTIVITY: STILL LIFE PHOTOGRAPHY
Produce a still life photography using your
personal things (watch, phone, notebook,
books, etc.) applying at least 3 of the
discussed visual design principles.
55. REFERENCES
Media and Information Literacy Curriculum
Guide by DepEd
Media and Information Literacy Teaching
Guide by CHED
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
56. REFERENCES
DESIGN ELEMENTS AND PRINCIPLES BY
CANVA.COM
https://designschool.canva.com/design-elements-
principles/
WILSON’S PORTFOLIO: PRINCIPLES OF DESIGN
https://oss.adm.ntu.edu.sg/wheng004/tag/design/