Ballot design best practices
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A short talk on guidelines for ballot design given at the summer conference of the National Association of Secretaries of State
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Ballot design best practices
- 1. Ballot design best practices Dana Chisnell @danachis @ChadButterfly
- 2. Democracy is a design problem
- 7. HAVA did not cure this problem
- 8. Poor ballot design •frustrates voters •undermines confidence •contributes to Election Day problems
- 9. Classic problems splitting contests into different columns placing different contests on the same screen placing response options on both sides of names using arrows rather than bubbles on paper ballots leaving in disqualified candidates
- 10. Better Ballots: Re-designed Ballot, Kewaunee County Keep contests in same column
- 11. Better Ballots: Sarasota County, FL (2006)
- 12. Better Ballots: Sarasota County, FL (2006)
- 13. Better Ballots: Sarasota County, FL (2006)
- 14. Classic problems inconsistency in format and style not using shading, bold text not writing short, simple instructions placing instructions too far away not telling voters how to correct paper ballots
- 15. Multiple modes Straight party Vote for 1 Vote for n RCV Retention questions Measures
- 16. Top 10 design principles Use lowercase letters Avoid centered text Pick one sans-serif font Use big enough type Support process and navigation Use clear, simple language Use accurate instructional illustrations Use informational icons (only) Use contrast and color functionally Decide what’s most important
- 17. Cedar County: May 2006 for ES&S optical scanners
- 18. Cedar County: November 2006 for ES&S optical scanners
- 19. King County: November 2004 for Premier optical scanners
- 20. King County: November 2008 for Premier optical scanners
- 21. Shawnee County: November 2004 for Premier optical scanners
- 22. Shawnee County: November 2008 for Premier optical scanners
- 24. No testing = lost votes King Co. 2009 undervotes were disproportionate to other counties resulted in legislation about ballot design
- 25. Ensuring franchise Minnesota SoS tests vote-by-mail after 2008 senate recounts Before
- 26. Ensuring franchise Minnesota SoS tests vote-by-mail after 2008 senate recounts After
- 27. Comptroller [Spanish] [Chinese] [Korean] Vote Once Vote una vez [Chinese] [Korean] Attorney General [Spanish] [Chinese] [Korean] Vote Once Vote una vez [Chinese] [Korean] United States Senator [Spanish] [Chinese] [Korean] Vote Once Vote una vez [Chinese] [Korean] United States Senator [Spanish] [Chinese] [Korean] Vote Once Vote una vez [Chinese] [Korean] Supreme Court Justice [Spanish] [Chinese] [Korean] Vote for any FIVE [Spanish] [Chinese] [Korean] Representative in Congress [Spanish] [Chinese] [Korean] Vote Once Vote una vez 2 3 4 5 6 7 8 9 10 11 2A 2B 2C 2D 2E 2F 2G 3G3F3E3D3C3B3A 4I4K 4J 4G4F4E4D4C4B4A 5A 5B 5C 5D 5E 5F 5G 6E6D6C6B6A 7A 7B 7C 7D 7E 8E8D8C8B8A 9E9D9C9B9A 10D10C10B10A 11C11B11A 4H WRITE-IN WRITE-IN WRITE-IN WRITE-IN WRITE-IN WRITE-IN WRITE-IN WRITE-IN WRITE-IN WRITE-IN A B C D E F G A B C D E F G A B C D E F G H K J I A B C D E F G EDCBA A B C Democratic [Chinese] [Korean] Democratic [Chinese] [Korean] Democratic [Chinese] [Korean] Democratic [Chinese] [Korean] Democratic [Chinese] [Korean] Democratic [Chinese] [Korean] Republican [Chinese] [Korean] Independence [Chinese] [Korean] Conservative [Chinese] [Korean] Working Families [Chinese] [Korean] Green [Chinese] [Korean] Libertarian [Chinese] [Korean] Republican [Chinese] [Korean] Independence [Chinese] [Korean] Conservative [Chinese] [Korean] Working Families [Chinese] [Korean] Libertarian [Chinese] [Korean] Freedom [Chinese] [Korean] Republican [Chinese] [Korean] Independence [Chinese] [Korean] Conservative [Chinese] [Korean] Working Families [Chinese] [Korean] Green [Chinese] [Korean] Rent is 2 Damn High [Chinese] [Korean] Libertarian [Chinese] [Korean] Tax Revolt [Chinese] [Korean] Taxpayers [Chinese] [Korean] Anti-Prohibition [Chinese] [Korean] Republican [Chinese] [Korean] Independence [Chinese] [Korean] Conservative [Chinese] [Korean] Working Families [Chinese] [Korean] Green [Chinese] [Korean] Libertarian [Chinese] [Korean] Republican [Chinese] [Korean] Independence [Chinese] [Korean] Conservative [Chinese] [Korean] Working Families [Chinese] [Korean] Conservative [Chinese] [Korean] Working Families [Chinese] [Korean] H Anti-Prohibition [Chinese] [Korean] 5H Harry Wilson [Chinese] [Chinese] [Korean] [Korean] Thomas P. DiNapoli [Chinese] [Chinese] [Korean] [Korean] Harry Wilson [Chinese] [Chinese] [Korean] [Korean] Harry Wilson [Chinese] [Chinese] [Korean] [Korean] Thomas P. DiNapoli [Chinese] [Chinese] [Korean] [Korean] Julia A. Willebrand [Chinese] [Chinese] [Korean] [Korean] John Gaetani [Chinese] [Chinese] [Korean] [Korean] Eric T. Schneiderman [Chinese] [Chinese] [Korean] [Korean] Bruce Blakeman [Chinese] [Chinese] [Korean] [Korean] Eric T. Schneiderman [Chinese] [Chinese] [Korean] [Korean] Dan Donovan [Chinese] [Chinese] [Korean] [Korean] Eric T. Schneiderman [Chinese] [Chinese] [Korean] [Korean] Carl E. Person [Chinese] [Chinese] [Korean] [Korean] Ramon J. Jimenez [Chinese] [Chinese] [Korean] [Korean] Kristen E. Gillibrand [Chinese] [Chinese] [Korean] [Korean] Joseph J. DioGuardi [Chinese] [Chinese] [Korean] [Korean] Kristen E. Gillibrand [Chinese] [Chinese] [Korean] [Korean] Joseph J. DioGuardi [Chinese] [Chinese] [Korean] [Korean] Kristen E. Gillibrand [Chinese] [Chinese] [Korean] [Korean] Cecile A. Lawrence [Chinese] [Chinese] [Korean] [Korean] Joseph Huff [Chinese] [Chinese] [Korean] [Korean] John Clifton [Chinese] [Chinese] [Korean] [Korean] Dan Donovan [Chinese] [Chinese] [Korean] [Korean] Joseph J. DioGuardi [Chinese] [Chinese] [Korean] [Korean] Viva Morgan [Chinese] [Chinese] [Korean] [Korean] Charles E. Schumer [Chinese] [Chinese] [Korean] [Korean] Eugene M. Fahey [Chinese] [Chinese] [Korean] [Korean] Charles E. Schumer [Chinese] [Chinese] [Korean] [Korean] Jay Townsend [Chinese] [Chinese] [Korean] [Korean] Charles E. Schumer [Chinese] [Chinese] [Korean] [Korean] Colia Clark [Chinese] [Chinese] [Korean] [Korean] Randy A. Credico [Chinese] [Chinese] [Korean] [Korean] Randy A. Credico [Chinese] [Chinese] [Korean] [Korean] Kevin M. Dillon [Chinese] [Chinese] [Korean] [Korean] Cheryl A. Green [Chinese] [Chinese] [Korean] [Korean] Kevin M. Dillon [Chinese] [Chinese] [Korean] [Korean] Kevin M. Dillon [Chinese] [Chinese] [Korean] [Korean] Kevin M. Dillon [Chinese] [Chinese] [Korean] [Korean] Eugene M. Fahey [Chinese] [Chinese] [Korean] [Korean] Mark C. Rodgers [Chinese] [Chinese] [Korean] [Korean] Eugene M. Fahey [Chinese] [Chinese] [Korean] [Korean] Jay Townsend [Chinese] [Chinese] [Korean] [Korean] Eugene M. Fahey [Chinese] [Chinese] [Korean] [Korean] Mark A. Montour [Chinese] [Chinese] [Korean] [Korean] Deborah A. Chimes [Chinese] [Chinese] [Korean] [Korean] Mark A. Montour [Chinese] [Chinese] [Korean] [Korean] Deborah A. Chimes [Chinese] [Chinese] [Korean] [Korean] Cathrine Nugent Panepinto [Chinese] [Chinese] [Korean] [Korean] Nydia M. Velazquez Nydia M. Velazquez Henry J. Nowak [Chinese] [Chinese] [Korean] [Korean] Alice Gaffney Paul B. Wojtaszek [Chinese] [Chinese] [Korean] [Korean] Henry J. Nowak [Chinese] [Chinese] [Korean] [Korean] Paul B. Wojtaszek [Chinese] [Chinese] [Korean] [Korean] Cathrine Nugent Panepinto [Chinese] [Chinese] [Korean] [Korean] Jeffrey F. Voelkl [Chinese] [Chinese] [Korean] [Korean] Cathrine Nugent Panepinto [Chinese] [Chinese] [Korean] [Korean] Cathrine Nugent Panepinto [Chinese] [Chinese] [Korean] [Korean] Henry J. Nowak [Chinese] [Chinese] [Korean] [Korean] RDH ✺ New York sued for usability problems
- 28. 4097 Trim Trim PERF PERF Trim PERF PERF Trim Score 1 Score 2 Score 3 Score Score Score SantaCruzRunDate:03/29/201610:37:42aLastPrinted:3/29/1610:39 cCopyright2012DOMINIONVOTING Version:80 Optech3PE4c CA44-1-001D VOTE BOTH SIDES (2A)CA44-1-001D DEM 1 DEM 1 DEM 1OFFICIAL BALLOT PRESIDENTIAL PRIMARY ELECTION COUNTY OF SANTA CRUZ, TUESDAY, JUNE 7, 2016 This ballot stub shall be removed and retained by the voter OFFICIAL BALLOT PRESIDENTIAL PRIMARY ELECTION DEMOCRATIC PARTY COUNTY OF SANTA CRUZ, TUESDAY, JUNE 7, 2016 Instructions to Voters: Use only a blue or black ballpoint pen to mark your choices. You must connect the head and tail of the arrow for your vote to count. You only need to draw one line. To vote for a qualified write-in candidate, write the person’s name on the blank line provided and connect the head and tail of the arrow. If you make a mistake, ask a poll worker for another ballot. If you are voting by mail, follow the instructions you received with your ballot. Party-Nominated Offices Only voters who disclosed a preference upon registering to vote for the same party as the candidate seeking the nomination of any party for the Presidency or election to a party committee may vote for that candidate at the primary election, unless the party has adopted a rule to permit non-party voters to vote in its primary elections. Voter-Nominated and Nonpartisan Offices All voters, regardless of the party preference they disclosed upon registration, or refusal to disclose a party preference, may vote for any candidate for a voter-nominated or nonpartisan office. The party preference, if any, designated by a candidate for a voter-nominated office is selected by the candidate and is shown for the information of the voters only. It does not imply that the candidate is nominated or endorsed by the party or that the party approves of the candidate. The party preference, if any, of a candidate for a nonpartisan office does not appear on the ballot. United States Senator continued on next column United States Senator contest has 35 candidates. Only vote for One Vote for OnePresidential Preference President of the United States Party-Nominated Offices KEITH JUDD MICHAEL STEINBERG BERNIE SANDERS WILLIE WILSON ROQUE DE LA FUENTE HILLARY CLINTON HENRY HEWES Vote for One United States Senator Voter-Nominated Offices GEORGE C. YANG Accountant Party Preference: Republican JERRY J. LAWS Party Preference: Republican GAIL K. LIGHTFOOT Party Preference: Libertarian MIKE BEITIKS Party Preference: None PAMELA ELIZONDO Party Preference: Green SCOTT A. VINEBERG Party Preference: None STEVE STOKES Party Preference: Democratic DUF SUNDHEIM Party Preference: Republican LING LING SHI Party Preference: None LORETTA L. SANCHEZ Party Preference: Democratic PHIL WYMAN Party Preference: Republican JARRELL WILLIAMSON Party Preference: Republican THOMAS G. DEL BECCARO Party Preference: Republican RON UNZ Party Preference: Republican GREG CONION Party Preference: Republican JASON KRAUS Party Preference: None TIM GILDERSLEEVE Party Preference: None CLIVE GREY Party Preference: None DON J. GRUNDMANN Party Preference: None PRESIDENT CRISTINA GRAPPO Party Preference: Democratic HERBERT G. PETERS Party Preference: Democratic TOM PALZER Party Preference: Republican KAREN ROSEBERRY Party Preference: Republican EMORY PERETZ RODGERS Party Preference: Democratic DON KRAMPE Party Preference: Republican MARK MATTHEW HERD Party Preference: Libertarian VON HOUGO Party Preference: Republican JASON HANANIA Party Preference: None KAMALA D HARRIS Party Preference: Democratic GAR MYERS Party Preference: None PAUL MERRITT Party Preference: None MASSIE MUNROE Party Preference: Democratic AKINYEMI OLABODE AGBEDE Party Preference: Democratic ELEANOR GARCIA Party Preference: None Vote for One20th District United States Representative CASEY LUCIUS National Security Professor Party Preference: Republican JOE WILLIAMS Hospital Laboratory Technician Party Preference: Peace and Freedom JACK DIGBY Ironworker/Homemaker/Artist Party Preference: None BARBARA HONEGGER Investigative Journalist/Author Party Preference: None JIMMY PANETTA Prosecutor Party Preference: Democratic California primary, June 2016
- 29. Score 1 Score 2 Score Score SantaCruzRunDate:03/29/201610:37:42aLastPrinted:3/29/1610:39 United States Senator continued on next column United States Senator contest has 35 candidates. Only vote for One Vote for OnePresidential Preference President of the United States Party-Nominated Offices KEITH JUDD MICHAEL STEINBERG BERNIE SANDERS WILLIE WILSON ROQUE DE LA FUENTE HILLARY CLINTON HENRY HEWES Vote for One United States Senator Voter-Nominated Offices GEORGE C. YANG Accountant Party Preference: Republican JERRY J. LAWS Party Preference: Republican GAIL K. LIGHTFOOT Party Preference: Libertarian MIKE BEITIKS Party Preference: None PAMELA ELIZONDO Party Preference: Green SCOTT A. VINEBERG Party Preference: None STEVE STOKES Party Preference: Democratic DUF SUNDHEIM Party Preference: Republican LING LING SHI Party Preference: None LORETTA L. SANCHEZ Party Preference: Democratic PHIL WYMAN Party Preference: Republican JARRELL WILLIAMSON Party Preference: Republican THOMAS G. DEL BECCARO Party Preference: Republican RON UNZ Party Preference: Republican GREG CONION Party Preference: Republican JASON KRAUS Party Preference: None TIM GILDERSLEEVE Party Preference: None CLIVE GREY Party Preference: None DON J. GRUNDMANN Party Preference: None PRESIDENT CRISTINA GRAPPO Party Preference: Democratic HERBERT G. PETERS Party Preference: Democratic TOM PALZER Party Preference: Republican KAREN ROSEBERRY Party Preference: Republican EMORY PERETZ RODGERS Party Preference: Democratic DON KRAMPE Party Preference: Republican MARK MATTHEW HERD Party Preference: Libertarian VON HOUGO Party Preference: Republican JASON HANANIA Party Preference: None KAMALA D HARRIS Party Preference: Democratic GAR MYERS Party Preference: None PAUL MERRITT Party Preference: None MASSIE MUNROE Party Preference: Democratic AKINYEMI OLABODE AGBEDE Party Preference: Democratic ELEANOR GARCIA Party Preference: None Vote for One20th District United States Representative CASEY LUCIUS National Security Professor Party Preference: Republican JOE WILLIAMS Hospital Laboratory Technician Party Preference: Peace and Freedom JACK DIGBY Ironworker/Homemaker/Artist Party Preference: None BARBARA HONEGGER Investigative Journalist/Author Party Preference: None JIMMY PANETTA Prosecutor Party Preference: Democratic ?!
- 32. Thank you.