1. Transport for London
Leon DanieLs
Managing Director
Surface Transport
Transport for London
11th FLoor, Zone R4
Palestra
197 BLackfriars Road
London SEI 8NJ
[eondanieLstfl.gov.uk
www.tfl.govuk
Our responses to your questions are as follows:
1 New Bus For London marketing costs
The campaign materials for the New Bus for London have been designed to
raise awareness and understanding of the features of the new bus and will be
scaled back once the bus becomes more familiar to passengers and is
introduced onto more routes. This is in line with the approach we use to
support the introduction of all new pieces of public transport infrastructure. The
campaign itself is route-specific, targeting members of the public in proximity to
the route. It comprises a pie-launch phase, four weeks prior to the buses being
launched on the route, and a launch phase once the bus has entered service.
Costs incurred to date cover both route 24 and elements of route 11.
Materials:
• Posters on both commercial sites and sites that TfL has free access
to. These sites are route-specific.
° Mobile media, targeting residents along the routes and people in
proximity to the routes being served by the New Bus for London.
• Door drop mailing of postcard to residents within ¼ of a mile of route
24. This activity will not be carried out for route 11.
• Additional distribution of postcard in local shops, bars and other
venues along route 24. This activity will not be carried out for route
11.
• Emails to users of the routes using TfL’s database
Valerie Shawcross CBE AM
Chair of the Transport Committee
London Assembly
City Hall
The Queen’s Walk
LONDON SE1 2AA
13 August 2013
Dear
Thank you for your letter
Committee.
of the 3 July 2013, on behalf of the Transport
MAYOR OF LONDON

2. • Metro ads on TfL’s daily travel page
Costs to date:
• Media -£97,147
• Design, print and production -£66,055
• Total-fl63,202
For Route 24 a total of 141,000 postcards were produced and this element of
the total marketing campaign costs to date was £30,229.
2. The bus stop in Lupus Street.
I am pleased to report that a new and fully accessible bus stop has been
opened in Lupus Street.
This replaces the stop outside Tesco’s which had to be removed at short notice
after being damaged by a delivery vehicle. When my staff and those from the
borough reviewed the incident, they identified that the stop itself was often
blocked by vehicles servicing the shops, meaning the buses could not access
the kerb. A new location 5Cm away was identified for the stop which has been
marked out, allowing the buses to access the kerb properly and making it fully
accessible.
This has taken a bit longer than we would have liked (largely due to getting
permission to re-position some parking spaces) but I hope you will agree that
the new location of the stop is far better than the previous one.
3. Bus Spider Maps for Major Hospitals
I do think this is an excellent idea and we will progress it. You may also wish
to know that we are working with a number of hospitals and health centres to
provide real-time bus arrival information on screens within their reception areas
for patients, staff and visitors. In addition to having the spider maps on our own
website, we could also show them at these locations.
I hope these answers are useful. I understand that John Barry has met with
Laura and provided her with more information for your report. If there is
anything fu her you need from us, please let me know.
Yours incerely
on Daniels
Managing Director, Surface Transport
MAYOR OF LONDON