PMA Outdoor provides access to a vast rail network, 1000s of commuters and unmissable rail advertising opportunities. Get in touch with PMA Outdoor today.
2. Rail Advertising – Advertise on UK Trains & in Stations
Rail Advertising is a great wait to communicate
with passengers on their daily travels. In fact,
there’s no other advertising medium that talks to
commuters quite like it. That’s because, once a
traveller enters a railway station, they enter a
sheltered,
secluded environment that offers little
other else to look at apart from trains,
passengers, and white walls.
3. Exclusive train advertising services
Therefore, making the train station an ideal way
to target new customers from commuters by
engaging with a normally hard-to-reach
audience. To clarify the hard to reach! A 2008
survey stated that three out of four rail
passengers are ABC1
in other words educated, upmarket
and affluent. Additionally, there is a
repetition of travel routes and
extended dwell time that will give your
advertising added exposure to an
otherwise elusive audience.
4. With new digital formats available, our creatives
will allow you say much more than ever before.
Then you can decide If you want to stay local or
have national exposure. Finally, our planning
systems will create the campaign that fits your
objectives.
Securing advertising across the Rail Network
gives you big, hard-hitting formats that connect
with commuters. Nowadays, you’ll find rail
stations in most villages, towns and cities and
you can build a campaign with reach and
frequency quickly.
Use a rail advertising company to get your message out
5. Allowing you a dynamic and impressive way to
showcase your brand. So, lets look at the options
rail advertising has to offer.
With 1.8 billion passenger journeys a year, Rail
advertising gives you the scale and footfall
across the network to reach the audience on a
local or national level. And is the perfect
medium to grab the attention of leisure and
business travellers.
Big Reach with our rail advertising services
6. Most railway stations offer station sheets, train
car panels and high visibility digital boards.
Therefore, with this number of options, you can
be sure our team can create the perfect strategy
to maximise the success of your campaign.
Like most transport-based advertising, rail and
train advertising campaigns reach commuters
and leisure travellers at the same time. The
number of people regularly commuting in and
out of major UK cities and towns is huge and
Your target audience is already very familiar
with long dwell times. Not only can your rail
advertising be local, regional national, but also
there are many options in the formats it can
take.
What are the different types of rail advertising
services?
7. Look at the options rail advertising options for your
company
• Transvision
These are large digital boards that are placed by the train-time
boards, their size and placement often make them unavoidable
to see.
• 48 Sheet
One of the largest static formats across the rail network. A 48-
sheet advertisement will give your campaign impact in the rail
environment, even when platforms and ticket halls are busy.
• 6 Sheet
Located in high footfall areas across rail stations, 6 sheets are
unmissable to the commuter. Static and digital options are
available in locations reaching passengers in ticket halls,
platforms and waiting areas.
8. • 4 Sheet
Expose your brand to the expansive London Underground and
other train networks audiences. By using 4 Sheet billboard
adverts. This small yet effective size will quickly infiltrate busy
crowds.
• Passenger panels
Located inside the carriages and often where you exit
passenger panels give you eye level attention. Add to this the
length of a train journey it gives rail commuters time to absorb
your message.
• Ticket Barriers
The only advertising format in a train station that cannot be
missed. Basically, all passengers must pass through the
gateway. Ticket barriers put your message in full view making
your message unmissable.
9. Get in touch about Advertising on UK Trains & in
Stations. Choose high impact rail advertising and
reach PMA Outdoors’s our target audience with
strategic rail campaigns throughout the UK.
Rail stations have grown over the years with
most being more than a place to catch a train.
They are now offer a plethora of retail & food
outlets. Making a rail stations a place to eat &
drink, meet friends and pop into shop. The large
rail network across the UK is vastly used by
people to travel to work or for holidays,
weekend breaks or days out.
What trains advertising services are available?
10. Thanks!
Contact Info
To request a call back or to make an enquiry,
please contact: 0161 973 3972
alex@pmaoutdoor.co.uk
daniel@pmaoutdoor.co.uk
PMA Outdoor - Tomar House, 13 Merefield,
Chorley, PR71UP