1. Video Wall Project
Brief 3: Right Treatment Right Place
1. The Client
Salford Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time. We are
an integrated provider of hospital, community and primary care services, including
the University Teaching Hospital. Our team of 6,000 staff provide local services to the
City of Salford and specialist services to Greater Manchester and beyond. We have
an excellent track record; having the highest consistent rating for service quality
coupled with one of the highest sets of patient and staff satisfaction scores. Further
information about the Trust can be found at: www.srft.nhs.uk
The hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new Hope Building. A new video wall will be installed in
the main entrance in June 2011 and it will play key messages on a loop seven days a
week.
2. Brief
To create and deliver a high quality four part film to help promote the key messages
from the Right Treatment Right Place campaign: www.righttreatmentrightplace.com
The three parts are:
a. Self Care
b. Health Professionals
c. Accident and Emergency
d. For hospital, Not for hospital
The Trust currently displays a large banner outside A&E which dictates ‘For Hospital
and Not for Hospital’ – artwork attached.
This film will play on a video wall in the main entrance of the hospital (Hope Building).
It will be played on loop, with no sound.
It is anticipated that each film will be 60- 90 seconds; therefore it will need to
captivate the audience.
3. Treatment
Graphic animation is preferable however we will consider other recommendations.
4. Key messages
 Make sure you get the right treatment at the right place by following this guide
 It will help you to identify when to carry out Self Care, when to visit
Professional Health Services like your local pharmacy, doctor or dentist, and
the rare occasions when you may need Accident and Emergency.
 Parts a, b, c will individually promote each category

2.  Part d will promote what is ‘for hospital and not for hospital’.
5. Branding
Any colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk.
Campaign branding and artwork can be supplied on request.
The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never
Salford Royal Hospital or Hope Hospital.
The Trust’s logo and NHS Salford’s is expected to appear at the introduction and end
of the film.
The end of the film should credit: This film was proudly made by local students from
Salford City College for Salford Royal NHS Foundation Trust.
6. Deadline
Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7. Project Management
Required support time with the client will need to be agreed in advance.
Issued to:
Salford City College, 7 March 2012
Issued by:
Anne-Marie Miller
Communications Manager
Salford Royal NHS Foundation Trust