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Influencer marketing is everywhere these days and many of the skills we’ve used for media relations apply in this new world, just at a much larger scale. PR pros are making smarter decisions through data and have greater insights into how their influencer efforts impact the bottom line. How do they identify and reach the voices that resonate with their core communities? Who are the up-and-coming influencers, how do they find them and what platforms do they engage on?
Hear directly from Convince & Convert’s Influence Pros podcast host Heidi Sullivan of Cision and Carrie Morgan, author of Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR on the challenges, best practices, technologies and success stories in the fast-growing world of influencer and advocate marketing. Learn how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement and conversions.
In this session, you will discover:
- How real-world brands are engaging influencers to achieve
- How to find influencers that don’t just have a big audience, but
- Best practices for measuring the impact of your influencer