1. Embrace the Mobile
Ronan Skehill | Hotel Marketing Conference 2010

2. Overview
Your Customer’s Needs
Your Needs
Go Mobile - Build a Hotel App
Deliver it
Conclusion
min

3. 1: Your Customer's Needs

4. of travellers have used a
mobile device to find local
services

5. What are they looking for?
70
60
50
40
%
30
20
10
0
Restaurant Check Look at GPS-app for Hotel info Find
info weather maps directions shopping
info

6. 2: Your Needs

7. Marketing
Informational
Self Guided Tours
Customer Service
Alerts
Crisis Communications
Advertisement

8. Engage with your customer
Exceed user expectation
Maximise customers reach
Minimise cost
Generate additional revenue

9. 3: Satisfy those needs
- Go mobile

10. 70,000 iPhone4
200,000 Android
devices are sold every day

11. 4%
7%
1%
The Big
Symbian
5
10% RIM
44% iPhone OS
Android
15% Windows Mobile
Linux
Others
19%
How to reach so many different devices?

12. Find restaurant info
Check weather
Look at maps
GPS-app for directions
1 App
1 App
Find hotel info
Find shopping info
Personal access to your customer

13. Self Guided Tours
Customer Service
Alerts
Crisis Communications
1 App
1 App
Advertisement

14. 1 App

15. A Hotel App
Match’s you & your customers needs

16. €€
2-4 Wks
Web App:
An application that is
accessed via a web
browser over a network
such as the Internet

18. Deliver & Promote
Website
SMS
Email
Social Networks
Print (QR codes)

19. yppie Publisher
Deliver content to 1.5 billion mobile devices
Drag & drop content creation & hosting
M-commerce engine
Integrated user experience
- mapping
- click to call/email
- animation effects
Offline storage

20. Conclusion
Be clear why you want an App
Number Smartphones growing
Build one app that’s easily distributed

21. Thanks!
To see an App & more in action visit our stand
or check out www.cauwill.com/hotel
For a free consultation email us at info@cauwill.com
ronan.skehill@cauwill.com
twitter.com/skehillr