The best digital marketing company in coimbatore offers best seo course for students. Just go through this ppt to get a brief note about the class.

1. SEO Course 2023
-DESIGNED BY: CHUKRA ONLINE SERVICES AND TECH
SOLUTIONS
Unlock your Successful SEO Career

2. Course Outline
 What is SEO and How Does it Work?
 Types of SEO
 What is Search Engine and How Do They Work? - Google, Bing, Yahoo,
Baidu & More
 How Search Engine Works? Crawling, Indexing, and Ranking
 What is White Hat SEO & Gray Hat SEO & Black Hat SEO? - Techniques
of SEO
 On-Page vs. Off-Page SEO: What’s the Difference? - Types of SEO

3. Course Outline
 Top 5 Google Algorithms Related To SEO- Panda,
Penguin, Hummingbird, Page Layout &
RankBrain
 Google PageRank Algorithm - What is PageRank
& How Does It Work?
 First SEO Project Strategy: Where and How to
Start? - SEO RoadMap

4. Keyword Research
 What is Keyword? How to do Keyword Research for SEO & Choose Right
Keywords?
 Long Tail vs Short Tail Keywords: What’s the Difference?
 What is Navigational Keyword? How to do Navigational Keyword Research
for SEO?
 Transactional VS Commercial Keywords: What is This & How to do
Keyword Research?
 What are Informational Keywords? | How to use Informational Keywords?

5. Keyword Research
 What are LSI Keywords? How to Find & Use LSI Keywords to Boost Your SEO?
 Singular and Plural Keywords
 How to Brainstorm SEO Keywords for Your Website? - New Keywords Ideas
 Keyword Research Strategy: How to Do Keyword Research, Tips, Tools & Examples

6. Keyword Research
 Google Keyword Planner: How to use Google Keyword Planner for Keyword
Research
 How to use Ubersuggest for Keyword Research
 How to Use Google Trends for Keyword Research?
 How to Find, Choose & Use Low Competition Keywords with High Traffic
 Keyword Prominence, Proximity & Density Explained
 Keyword Research Projects: How to do Keyword Research for SEO

7. On Page SEO
 On Page SEO Checklist 2022: Optimize Every Page on Your Site
 URL Optimization - How to Create SEO-Friendly URLs
 Title Tag Optimization - How to Create SEO Friendly Title Tags
 Meta Description Optimization - How to Write SEO Friendly Meta Description
 SEO Heading Tag Optimize | How to Optimize H1 H2 H3 Tags to Improve SEO
 Meta Keywords Important or Not? - Should You Use Them?
 SEO Anchor Text: What It Is, Why It's Important & How to Optimize It

8. On Page SEO
 SEO Keyword Density - What is the keyword density in SEO
 Content Optimization by Grammatically: Best Tips on Writing for SEO
 Keyword Cannibalization: What It Is and How to Avoid It?
 Image Optimization: How to Optimize Images for SEARCH? Image Alt Tag SEO
 Image Compression: Compress and Resize Photos and Lazy-Load
 Internal & External Links: Why External and Internal Links are Important for SEO
 Content Plagiarism: Does It Affect Your SEO and How To Avoid It

9. Technical SEO
 Technical SEO Checklist - All Steps of Technical SEO Explained
 XML Sitemap: What are Sitemap & Types of Sitemap?
 How to Submit Sitemap?
 What is an HTML Sitemap & How to Create HTML Sitemap
 What is Robots.txt File? - Create Robots.txt File for SEO
 Canonical Tag: What Is a Canonical Tag and How Can It Help Your SEO?

10. Technical SEO
 What are BROKEN LINKS? & How do You Find & Fix Them?
 404 ERROR: What is 404 Error Page & How to Fix It?
 301 vs. 302 Redirects for SEO: Which Should You Use?
 What is Schema Markup & Why It's Important for SEO - How to Add Schema Data
in Any Website?

11. Technical SEO
 What is Open Graph? Types of Open Graph
 Twitter Cards: How to Create & Add Twitter Card? Generate More Leads & Traffic
From Twitter
 Website Basic Information according to SEO: Website Speed, Structure & More
 Website Speed Optimization: How to Check Website Speed & Quality? Website
Testing Tools
 How to Decrease Page Load Time and Improve Site?

12. Off-Page SEO
 What is Off-Page SEO? How to use it & Why Does it Matter in 2022
 What is the Importance of Backlinks for SEO?
 Do-follow Backlink VS No-follow Link: Which One is Better For You?
 What are Page Authority (PA) and Domain Authority (DA)

13. Off-Page SEO - Link Building
 How to Submit Your Website to Search Engines?
 How to do Free Classified Submission?
 How to do Image Submission in SEO? | Image Submission Sites
(High DA, PA)
 PDF or PPT Submission - How to do PDF and PPT Submission in
SEO?
 What is Social Bookmarking?
 What is Forum Posting?
 Press Release Submission?
 How to do Infographic Submission in SEO
 What is Video Submission? How to do Video Submission in SEO?
 How to do Q&A Submission in SEO

15. How to create On-Page and Off-Page SEO
Report?

16. Tool We Will Practice On
 Google Keyword Planner
 Ubersuggest
 Google Analytics
 Google Search Console