Outdoor research should rely on geodemographic statistics that analyze traffic patterns and demographic factors. One strength of outdoor advertising is that it offers superior abilities to target specific customers. Firms are concerned with public attitudes except for the possibility that the public's attitudes are formed by a firm's positioning.

1. 1-Outdoor research needs to rely on: O a. traffic pattern and pedestrian traffic analysis b. traffic
pattern analysis and income studies O c. geodemographic statistics O d. demographic research
2-One strength of OOH is that: a. it is difficult to avoid because it is so pervasive O b. it allows
for lengthy appeals O c. it offers superior customer targeting abilities O d. it is the least
expensive form of advertising
3-The following are some of the reasons for which firms are concerned with the public's attitudes
EXCEPT: O a. the public's attitudes are formed by firm's positioning. O b. negative attitudes
carry over to employee moral. O c. firms exist in communities where their employees work and
live. O d. no one wants to be perceived as bad citizen.