2. AcroSports 2
BRAND GUIDELINES
PRIMARY LOGO LOCK-UP
The AcroSports logo is made up of three components: The “AcroSports”
logo type, the secondary type, and the encompassing circle which brings
all elements together as an emblem. These components are always placed
in a fixed relationship and should never be altered in any way.
The primary logo may appear with or without the tagline. The tagline is
not considered an integral part of the logo; it is an alternate option for
marketing and branding purposes. When shown with the tagline, the lock-
up should never be altered or manually typeset.
The tagline narrates and directs the introduction to the brand and clarifies
expectations for the viewer. The tagline should be used in marketing and
advertising circumstances where it is necessary to qualify the brand and
embed perceptions. A NON PROFIT CENTER
FOR ACROBATICS, GYMNASTICS,
CIRCUS AND URBAN ARTS
3. AcroSports 3
BRAND GUIDELINES
SECONDARY LOGO
An additional version of the AcroSports logo has been created
for use in instances where the primary emblem will not fit. The
primary logo should always be used unless there is good reason
to use the secondary logo. The secondary logo should always
remain in the same orientation, ratio, and positioning as shown
to the right.
4. AcroSports 4
BRAND GUIDELINES
GRAPHIC ELEMENTS
The use of graphic elements helps align communications with the
AcroSports brand. Elements include: hand-drawn circles, rule
lines, brackets, asterisks and banners that can be used in print and
web communications, in any of the approved brand colors.
The graphic elements presented here are not logos and should
never take the place of the AcroSports logo.
5. AcroSports 5
BRAND GUIDELINES
SPACING
To ensure its integrity and visibility, the AcroSports logo should
be kept clear of competing text, images and graphics. It must
be surrounded on all sides by an adequate clear space—a space
roughly equal in size to the x-height of the word “Acro”.
clear space
clear
space
6. AcroSports 6
BRAND GUIDELINES
MINIMUM LOGO SIZE
To further ensure the legibility of the AcroSports logo, the
following minimum sizes are recommended.
1. Primary logo can be sized down to 1.125” wide.
2. Secondary logo can be sized down to .625” wide.
1.125” w x 1.0598”h
.625”w x .3744”h
1
2
7. AcroSports 7
BRAND GUIDELINES
Red
C = 3
M = 86
Y = 82
K = 0
R = 232
G = 75
B = 60
PMS = 1788 U
Green
C = 74
M = 3
Y = 55
K = 0
R = 43
G = 179
B = 146
PMS = 570 U
Blue
C = 83
M = 47
Y = 5
K = 0
R = 39
G = 122
B = 183
PMS = 2925 U
Yellow
C = 0
M = 21
Y = 84
K = 0
R = 255
G = 202
B = 67
PMS = 121 U
COLOR APPLICATION
The color palette for the AcroSports logo is essential in brand
identity and consistency. The chosen PMS, CMYK and RGB
color values lend a recognizable tone and look for the identity.
Consistent use of color enhances the strength of the identity.
These colors should be used in branded material or publications
when additional colors are needed for visual interest. Any icons or
vector images should stay consistent with selected color values.
Tints of each color in the primary palette may be used.
8. AcroSports 8
BRAND GUIDELINES
LOGO + BACKGROUND
Place the logo or mark in an area of the image that is not busy in
order to enhance legibility. Because every image is different, be
sure to choose a color with a strong contrast to the background.
When the logo appears on a dark background or busy texture a
transparent overlay (gradient or solid) may be used to provide
contrast. Use best judgement when determining the color and
opacity of the overlay. If a transparent overlay is not ideal, an all-
white logo may be used for maximum visibility.
9. AcroSports 9
BRAND GUIDELINES
Do not take apart or rearrange the AcroSports logo.
IMPROPER USAGE
Always use good judgement for proper contrast. When using the
logo on imagery, always make sure that it is positioned away from
any competing imagery and stands out from the background color.
The examples illustrate common mistakes that may occur when
using the AcroSports logo.
Do not change the approved colors of the logo.
Do not stretch the logo. Always constrain proportions.
SAN FRANCISCO
1
2
3
10. AcroSports 10
BRAND GUIDELINES
Do not “customize” the logo with new taglines or special
names.
Do not use any effects (ex. drop shadow) on the logo.4
5
Avoid placing logo on low-contrast backgrounds.6
11. AcroSports 11
BRAND GUIDELINES
TYPOGRAPHY
The typography for the AcroSports branding consists of two font
families, Neutraface and Velik. These typefaces come in a variety
of weights and offer flexibility of use. Commitment to these
typefaces will create a consistent and strong identity and should
be used continuously throughout new materials.
Recommended usage for branded collateral is as follows:
Headlines + Titles
Neutraface Bold and/or Light in all caps, tracking set to 40
Subheads
Neutraface Bold Italic in sentence case, tracking set to 10
Callouts + Accents
Velik in all caps, tracking set to 0
Body Copy
Neutraface Text Book in sentence case, tracking set to 0
12. AcroSports 12
BRAND GUIDELINES
Neutraface Text
This family consists of four weights, each
with roman, small caps, italic and italic
small caps. This wide range of typographic
options makes Neutraface Text a
comprehensive sans serif solution for a
variety of creative applications.
Velik
Velik is a hand drawn typeface, originally
painted in ink and translated into a digital
format. It uses personality and vibrance.
Velik can be used across various media,
suitable for display.
WELCOME TO
ACROSPORTS
SUMMER SESSIONS!
A Bay Area Non-Profit for Gymnastics, Aerial,
Circus and Urban Arts.
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