This is the presentation my group and I gave on April 19, 2016 on our application, Freshly Picked

1. FreshlyPicked
Frank Lo | Anthony DeMaio | Chris Edmundowicz | Paul
Carbone

2. Problem
Americans throw away
approximately $165 billion
worth of food each year
Average American
household can throw away
up to $2,200 in food waste
Average American household
(4), spends ~$1,000 per
month on food groceries

3. Root Cause
Shopping As Is Shopping Utilizing App

4. Root Questions
Where to buy?
What to buy?
What to use?

5. Solution
1
• Explore information that yields answers to root
questions.
2
• Learn about internal conditions (demographics,
buying habits, wasted habits, needs vs. wants).
3
• Analyze external conditions (stores, prices,
brands, nutritional value).
4
• Find synergies between internal and external
conditions.
5
• Use aggregated data to make informed
shopping decisions.

6. Process Model

7. Competition and Market
Google
Shopper
• Identify low price
food options
• Low-End
Consumer
Reports Mobile
Shopper
• Unbiased quality
evaluation
• Sustaining
Fresh Box
• Inventory
Management
• Sustaining
Wegmans App
• Optimize in store
shopping experience
• Sustaining
FreshlyPicked integrates these key metrics of external conditions
along with internal data to decrease food waste, while increasing
efficient use of what is purchase.

8. Financial Breakdown

9. Financial Breakdown

10. Joey Spaghetti
“The talent is in the choices.”-Joey S.
 Shops at Shoprite
 He has a zero-based
budgeting food spending habit
 Enjoys Sunday dinners at
home with the family
 Fresh Ingredients
 Pasta, Meats, & Vegetables
 Dislikes
 Wasting time and money
Age: 55 | Entrepreneur
Family: Wife (50) & 2 Kids (13 and 16)

11. Systems Architecture
Overview

12. Q&A