Let’s talk turkey:
Thanksgiving pricing study
Jennifer Bartashus, Bloomberg Intelligence analyst
Thanksgiving dinner will cost about 1.58% less than last year,
driven by lower turkey prices and higher promotional discounts,
according to a Bloomberg Intelligence pricing study. The average
price for national-brand turkey declined to $1.22 a pound from
$1.30, while the price for organic birds rose to $2.24 a pound from
The study contained a basket of 20 holiday-related items at 14
retailers, including specialty stores, supermarkets, mass merchants,
limited assortment and warehouse clubs.
Whole Foods organic Thanksgiving costliest of specialty grocers
Shoppers wanting a primarily organic Thanksgiving will pay the
most at Whole Foods, $107.52 for a 20-item basket, compared with
Fresh Market ($101.83), Fairway ($83.49) and Trader Joe’s ($72.28).
The average basket cost for specialty retailers was essentially ﬂat
vs. last year, down 0.18%.
These specialty grocers and supermarkets, such as Fairway, with
an expanded organic assortment offer a higher percentage of
fresh and organic foods, appealing to an increasingly health-
conscious consumer base.
Acme Thanksgiving prices drop most as new stores seek traffic
Albertsons’ Acme chain led retailers in lowering the cost of
Thanksgiving dinner, according to a Bloomberg Intelligence
pricing study. The retailer has focused on lowering prices and is
running high-discount promotions on holiday items to help drive
traffic into stores, many of which were recently purchased via
Acme’s prices dropped 9.76% vs. 2014. Ahold’s Stop & Shop’s
prices were 3.96% lower, followed by ShopRite (down 1.82%) and
Trader Joe’s (1.78% lower).
Aldi gobbles up competition in discount food for Thanksgiving
The cost for Thanksgiving dinner is cheapest at Aldi, among a
group of 14 retailers, at $42.56 for 20 items, including a 12-pound
turkey, potatoes, cranberries and corn. This beats SuperValu’s
These limited-assortment stores focus on high volume sold of
fewer items, allowing them to often have lower prices than mass
merchants Wal-Mart and Target. Both Aldi and Save-A-Lot offer
predominately private-label items, which tend to be less expensive
than national-brand equivalents.
Organic egg prices slip as bird ﬂu lifts national, store brands
The average retail price for a dozen organic eggs is down almost
10% from last year, bucking the trend of higher prices on national-
brand eggs (15% higher) and private label (36% higher).
Egg prices have been pressured by the lingering effect of an avian
ﬂu outbreak earlier this year, which has affected the short-term
egg supply. Production for October and November is estimated to
be about 4% lower than for the same months last year, according
to the USDA.
Thanksgiving turkey prices down 6% as retailers push promotions
The average cost of a 12-pound brand-name turkey is about 6%
lower than last year. The average price per pound dropped to
$1.22 from $1.30. In contrast, the price for organic birds, which tend
to be sold fresh, not frozen, rose to an average of $2.24 from $2.12
a year ago.
As the centerpiece of a Thanksgiving meal, retailers will often
keep turkey prices low, reducing their proﬁt margin, to encourage
shoppers to do the rest of their holiday shopping with them and
spend more on their overall basket.
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