The work is a research based forecast of the approaching trends in Organic food and health industry connected to the major prevailing trends of the present.

1. ORGANICFOOD AND HEALTH
INDUSTRY

2. “The world has been advancing at the fastest rate ever.
Taking insight of what is happening today gives a look
into the possible future of tomorrow. To be prepared for
the coming scenario and plan strategically for benefits in
the coming times a need for forecast arises
”
MEGATREND
MAPPINGINDUSTRY
OVERVIEWMAKING
PREDICTIONS

3. EGATRENDmappingM

4. megatrend
“A megatrend is a large, social, economic, political, environmental or
technological change that is slow to form. Once in place, megatrends influence a
wide range of activities, processes and perceptions, both in government and in
society, possibly for decades. They are the underlying forces that drive trends”
#megatrend

5. Mapping
megatrend
WORLDWIDE ECONOMIC SHIFT
changing sizes of economies
narrowing gap between developing and developed economies
emerging markets
rise of middle class
DEMOGRAPHIC CHANGES
population explosion
ageing population
shrinking global workforce
fierce war for talent
immigration
increased expendable income and family needs
SOCIAL CHANGES
individualism women empowerment
changing family structures globalization and cultural
exchange
URBANIZATIONexpanding city-scape
metro-culture
reducing agrarian practice
TECHNOLOGICAL BREAKTHR
augmented and
virtual reality
big data and artificial intelligence
the internet and its accessibility
bio and nano-technology
digitization and robotics
ENVIRONMENTAL CONCERN
sustainability environmental degradation
resource depletion
pollution and waste emission
3Rs

6. The
Megatren
dsin Global scenario
These megatrends are phenomenon
whose effect brings about capacity
change across the globe. Referring to a
Megatrend study conducted by
Pricewaterhouse Coopers (PwC) for
Global trends across the year 2016,
these five Megatrends have been laid
out.

7. SHIFT IN GLOBAL ECONOMIC POWER
The professional services firm PricewaterhouseCoopers
(PwC) has produced reports describes a dramatic shift in
global economic power away from advanced economies and
toward Asia and a block of faster-growing emerging
economies. This is attributed to two main factors: A levelling
off of the rate of expansion in China and some other major
emerging economies, and a curbed rate of growth in the
working age population in many large economies.
• Dynamism of sizes in Economies
• Emerging Market Needs
• Gapping in Per Capita Income Prevails

8. DEMOGRAPHIC AND SOCIAL CHANGES
The changing socio-political agendas and commercial
avenues rely greatly on the demographic constituents
of the world. The last few decades have witnessed
such dynamism in the demography and social
situation across the globe that it has impacted almost
all sectors of growth and development. The cult of
these changes lies in the effect of Urbanization but
before we need to look into the following Macro and
Micro trends before jumping into the wrath of the
changes
• Population explosion
• Changing Workforce demographics
• Immigration Trends
• Changing Buying Scenario

9. RAPID URBANIZATION
Today, more than half of the population
live in urban areas and 1.5 million people
are added to the global urban
population every week. A staggering
90% of this urban population growth will
take place in African and Asian countries.
In fact, for millennia cities have been our
centers of activity, drivers of growth and
bastions of productivity. No country has
ever reached middle income status
without urbanizing. Social and service-
oriented impacts of urbanization will be
both positive and negative
• Shift to Major cities
• Rising demand of the Cities
• Challenges in Development

10. TECHOLOGICAL BREAKTHROGH
History is littered with companies that have waited
out the Next New Thing in the belief that it’s a
technology trend that won’t amount to much, or that
won’t affect their industries for decades. Yet
disruption happens. It’s safe to say that the history of
humankind is a history of disruption - a stream of
innovations that have tipped the balance in favour of
the innovators. In that sense, technological
breakthroughs are the original megatrend. What’s
unique in the 21st century, though, is the ubiquity of
technology, together with its accessibility, reach,
depth, and impact.
• Cheaper access to technology
• Globalisation of technology
• Increased comfort with technology
• The competitive advantage of
technology
• Multiplier effect of technology

11. CLIMATE CHANGE AND RESOURCE SCARCITY
As the world becomes more populous, urbanized
and prosperous, demand for energy, food and
water will rise. But the Earth has a finite amount of
natural resources that can be used to satisfy this
demand.
• Depleting resources
• Interdependent and inter-
connected
• No longer a ‘luxury’

12. NDUSTRYmappingI

13. WHATIS
ORGANIC?‘Simply said anything capable of breaking
down into simpler forms and
disseminating itself into the environment
is termed to be organic’
Organic products are produced without
usage of any chemical processing. Food
and Health Industry has been the largest
benefactor from the concept Organic.

14. AS A CONCEPT
organic
organicHEALTH CARE
FOOD
ENERGY
LIFESTYLE
AGRICULTURE
Medical treatments
Cosmetics
Medicines
Organic health supplements
Methods of cultivation
Raw material /seeds
Organic bio-fertilizers
Textile and clothing
Home furnishing
AccessoriesGifting and decor
Jewellery
Paper and stationary
Agrarian regulations
Farm output and produce
Production
Processing and manufacture
Branding and sales [FMCG market]
Packaging
Renewable innovation
DAILY USEDyes and inks
Computing and Technology
Small scale
energy harness

15. Increased health motivation among
people
Education and
awareness about
long and healthy living
SustainabilityChanging lifestyle
Ample amount of
product availability in the
market
Strong support from
government to moving towards
organic
FOOD & HEALTHINDUSTRY
organicRISE OF in

16. organic culture have been started in 130
countries of the world, published in the World Of
The Organic Agriculture (report 2009)
Currently 32.2 million hectares of agriculture
land are managed organically and the value for
organic foods in global market $26 billion US
dollars and is expected to grow to 102 billion US
dollars in 2020.
The impact on world

17. The impact on India

18. Consumer demand for organic
products has been growing by
double digits each year since the
1990s Sales of organic food have
grown by 20 % annually.
Baby foods and dairy products
Organic fruits and vegetables
Other products include bread, meat,
poultry, packaged food and even
condiments.

19. The Organic Lifestyle
• The trend is largely accepted by
the health conscious
community who are in best
capacity to pay for such
services.
• Organic food has become a
popular FMCG with huge
market share. With a large
group of aged population and
high risk of environmental
related disorders amongst the
population,
• So altogether healthy organic
options are gaining potential to
become a lifestyle.

20. Agrarian Shifts
• Foreseeing a major growth in
the organic sector a number of
farmers are emerging with
success stories with shift to
organic agriculture, hence
motivating many others to join
in.
• India is one of the largest
Agrarian Economies of the world
and one of the most important
suppliers of organic food to the
developed nations with area of
2.5 million hectare including
certified areas.
• European farmers too have since
1992 been eligible for
government-financed "green
payments" that ease the costs of
the transition to organic
production.

21. Booming non-food organic products
• Organic personal care
products like shampoo,
lotion, lip balms, etc., as
well as organic linens and
other non-food items
exceed $3 billion in sales
alone.
• There is need to keep up
with demand for nutritious,
pesticide-free food and
personal care products.

22. Awareness and Encouragement to Organic
• People are tired of paying
top dollar for processed,
toxic food and other
products, and they are
voting with their wallets.
• Many people are opting
to cut out the middle
man and go straight to
the organic farmer and
hand-crafted items.
• Participation in co-
operatives
• Huge support from
Government.

23. Consumer Shift to Organic
• Consumer demand for organically produced
goods continues to show double-digit growth.
• Middle and Upper Income class are the main
consumers of the organic products.
• A study shows majority of the buyers of organic
products are in the age group of 30-50 years.
• Women are more likely to buy organic food than
men.
• The trend of organic product purchase is more
prevalent in developed countries.
• Organic products have shifted from being a
lifestyle choice for a small share of consumers to
being consumed at least occasionally by a
majority of Americans.

24. Increasing Organic Exports
• Nearly three dozen organic
exports, mostly fresh fruits
and vegetables, tracked by
the U.S. Census Bureau, saw
more than a half a billion
dollars in export sales.
• In India, around 85% of the
country’s organic products
produced are being
exported, as these products
bring greater revenue (priced
20-30% higher) as opposed
to inorganic products in the
world market

25. REDICTIONmappingP

26. PREDICTIONS IN
ORGANIC FOOD
AND HEALTH
INDUSTRY IN2030
Organic In Monopoly
Organic product will take itself in to storm in
terms of sales, production, demand and
availability by 2030.
Production amount, variety and options of
products will be more
Larger organic production, from farm
acreage expansion to processing facilities, will
translate into organic becoming more
accessible round the globe

27. Organic meets Sustainability
Impact on biodiversity
Soil and water conservation
Also will address other categories like
dietary supplements, pet food, personal
care, cleaning supplies, fiber and flowers
Each farm and company’s environmental
impact will be under more scrutiny

28. Technology in Organic Industry
Organic food and processing industry shall
amalgamate with the technological upsurge
Artificial intelligence has great potential in
becoming a sustainable guide for organic
culture for producers, manufacturers and
consumers.

29. Organic in 3D Printing
As per the technology acceptance
patterns, by 2050, 3D printing shall be
as accessible commodity to the world
as cell phones today
With quick and custom printing options,
it also opens the door to sustainable
food production and therefore tune up
with individual needs and preferences.
PREDICTIONS IN
ORGANIC FOOD
AND HEALTH
INDUSTRY IN2050

30. Organic Food and Health
Supplements
Since health has become a priority
status, there is a possible future of
body requirements provided through
organic supplements chips and
tablets
They may be good source of
balanced nutrition and satiety with
no effort of preparing food

31. Health and Prosthetics
Concepts of 3D printing, organic
production, sustainability and
nano-technology shall soon be
seen in developing prosthetics and
artificial organs.
The idea of placing
individual human cells in a
precise pattern to replace a
damaged jaw, missing ear or
scarred heart muscle holds
much promise.

33. CONCLUSIO
N
Organic will be the conventional agriculture of the
future, not because of wishful thinking or because it
is the right thing to do
The growth of the huge market share of organic
products reveals a large segment of opportunity for
upcoming businesses in the segment. The future,
which is coming faster than most of us appreciate,
will be organic.

34. Thanking You
Harshita Hajela Dharaga Selvi Ashwini Krishna Ratiranjan Sahoo
Antony Sindhiya