Christopher Dube: Business speaking engagement powerpoint for business leaders on growing company culture & increasing engagement with a fast growing & evolving generational workforce.
3. The Formula For Success
What Some Of The Top Organizations Do
The Workforce: A New View To Your Talent Pool
Employer Brand: Distinguish Yourself & Extinguish Your Issues
(Group Exercise)
Today’s Discovery Path
7. Companies with a highly engaged workforce outperform their
peers by in earnings per share.
Turnover
$12,500
Innovation
61%
Productivity
38%
Customer Services
12%
Source: Harvard Business Review & Workplace Research Foundation
9. Insights From Top Talent Leaders
Clif Bar - Development & Retention
Challenges Cliff Bar’s Approach
Invest in personalized Growth & Development
Reimbursement of up to $350 for competitions
In-house learning program (career advancement)
Provide benefits aligned to Culture & Personal values
Reward for personal sustainability initiatives
In-office childcare & well-being enhancing facilities
A paid sabbatical every seven years
Millennials are less
motivated by economic
pressure
Employees want to
know that time in the
job is impacting life
goals
98% of Clif Bar employees are proud of where they work
Employee turnover: 3%
10. Insights From Top Talent Leaders
Zappos - Onboarding
Challenges Zappos Approach
4-Week orientation on mission, vision & values
10 Managerial coworkers share personal stories
Pay-To-Quit incentive of $4000 during initial training
Cramming onboarding
into Day 1 orientation
Neglecting the
importance of cultural
adaptation to the new
hire’s success
Having a gap between
onboarding and real
work experience
Increase in Team Performance with focus on Company Culture
Workforce commits “World Class” customer service
Welcome to the most enjoyable 45 minutes (of forced attention) you’ll encounter over the remainder of today!
My name is Christopher Dube, and I’m here to share insight, experiences & actionable methods to Build Your Best Business through the valuable resource of….People
8 Seconds is all the time you have to grab the attention of an adult in the United States today.
That is less time than a goldfish would give you to get it’s undivided attention…
A goldfish will at least give you 9 seconds to fully entertain it
This is the world we live in – the way we deduce “important” from “un-important” & the way in which we approach business…
“Tell me what is in this for me,….but please – do it quickly”
We, as a busy civilization, have quickly become our own point of contention to fostering real success through human interaction.
Let’s face it…you don’t have a business today, unless people buy your product, service, message, brand & what everyone else has to say about you…PERIOD.
Yet, modern-day business leaders spend little time understanding the nuances necessary to grow culture & engagement from their people.
It is a vicious cycle – this, wanting to attain culture & engagement in the quickest, easiest, most pain-free way – inside a behavioral trend that we have all adopted in our lives.
My mission today is to shed some light on a clear path to GROWING culture & increasing engagement inside & outside of your organization.
It’s not an easy task…but no one ever said that business is easy…they just said it was worth it!
Here we see one of the most revered thinkers in recent history – a genius blend of smarts, wit & humanism – He is 1 of my heroes…
Einstein’s theory of: E = mc²…explained how mass of an object changed to energy when the force of twice the speed of light was exerted on the object.
The original equation was actually written a bit different than we have come to know this very famous equation.
m = E/c² was the original equation that Einstein came up with…which leads me to believe that he was on to something with the rearrangement of this equation.
With Einstein as my muse – I’ve devised an equation for all businesses to understand how their Brand reaches all people…both inside & outside of their organization.
The days of a nice, neat & compartmentalized existence for business owners is very much over – you are being watched & affected by everyone.
Those effects…affect how your Employer Brand is created…grows & ultimately prospers
Employer Brand is the culmination of this equation: E = tc²
Or…Employer Brand = Company Culture (engagement) – Turnover (clients+employees)
Your Employer Brand is at the center of an ever-engaging process that begins & ends with your actions on a daily, weekly, monthly, quarterly & annual basis
Every action, message, collaboration & performance on an individual level will dictate how your Employer Brand grows…or diminishes in the ever changing & hyper speed pace of today’s business world
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The #1 challenge to business organizations ability to grow is stated as Culture & Engagement issues
But is it really?
Using Culture & Engagement issues as the source of not being successful is similar to blaming the dry ketchup & mustard stain on your mouth & face, as the reason you didn’t win the beauty pageant – right?
Culture & Engagement is not a “given”…it is something that is earned through trust, inspiration & a strong commitment to leading through example, communicating clearly & following through on serving the people in your business that serve your clients & customers.
Let’s look at a couple of examples of how a shift in mindset & follow up with intentional action to reinforce your business mission & vision can pay off big…
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Times,…they are a changin’!
Millennials are now the largest portion of the American-based workforce @ 35%
Followed by Baby Boomers @ 34%....so why is this important to take note of?
These (2) generational workforces are vastly different in about every way
Millennials want to be connected to what they do through a sense of Purpose – Achievement of Goals – Balance In Work & Play + the benefits & cash money to support their expected output
It’s not different than the phrase: “An honest days wage for an honest days work”….
But now, an honest days work is not linear…it’s multi-dimensional & changing faster than 87% of businesses can keep up with
Company Culture & Employee Engagement are not “Things” to attain or achieve
They are the result of a Mindset – Intention & Sustained Actions that equal: Being aware enough to wipe the dry ketchup & mustard stains off your mouth & face, before you step on the stage of a beauty pageant that you are committed to winning because of all the actions you took to get yourself in the position to compete in the first place.
Welcome to a new age of conducting business & all the things necessary to “Build Your Best Business”
Thank you!