Read about the 2017 edition and what it has in store for pay-TV service providers worldwide.

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What’s NEW for 2017?

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• How will leading pay-TV service providers respond to
changing consumer demand and expectations?
• How can advanced data and analytics enable pay-
TV service providers to better serve their customers?
• What growth prospects lie ahead and how can pay-TV
service providers, content owners and the studios work
together to best leverage opportunities?

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More than 200 pay-TV executives contributed last year – this year’s
programme will be even more ambitious.
The Pay-TV Innovation Forum programme
Europe, the Middle East and Africa Asia Pacific
North America Latin America

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The Forum explores the development of pay-TV service provider
portfolios – on TV platforms, OTT and in adjacencies
The Pay-TV Innovation Forum programme
Advanced set top boxes
Video on demand
New ways to price and package content
Advanced functionality
New types of content offering
CORE PAY-TV OFFER: TV PLATFORM AND ONLINE SERVICES
TV Everywhere
Standalone OTT
3rd party apps
Standalone OTT
Multiscreen TV Everywhere
App-based pay-TV
B2B services
Smart home
Advertising and data
Internet of Things / Smart Home
Smart homeContent and technology services
ADJACENCIES

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We will also be exploring user experience, advances in data and
analytics, OTT and the changing nature of piracy
The Pay-TV Innovation Forum programme
Proliferation of OTT offerings
Changing consumer
expectations
Changing nature of piracy
Market and competitive
environment
Deep dive into areas of innovation
Technology / operational strategies
Leveraging data
and analytics to
deliver user
experience
Implications for pay-TV service
providers?
Strategic responses?
Future developments, innovation and growth strategies
New strategies for
marketing to
different customer
segments
Moving from ‘me too’ to
value-adding OTT services

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During the last year, the pace of change has accelerated across the
pay-TV market…
Key developments in pay-TV
87% 86% 84% 83% 82%
2012 2013 2014 2015 2016
Growing pressure in some markets …
22% 24%
29% 30%
35%
2012 2013 2014 2015 2016
… but also opportunities for growth
“The fact that consumers can now get access to pretty
much all major channels and shows without being
connected to a pay-TV platform is a major disruption.”
Source: Leichtman Research Group (2016); Ofcom, International Communications Market Report (2011-2016); Digital TV Research (2016)
“Many consumers are tempted by low-priced skinny
pay-TV packages… which they often supplement with
OTT service subscriptions.”
Pay-TV penetration Pay-TV penetration

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…Pay-TV is becoming more diverse, as OTT offerings present
consumers with new choices
Key developments in pay-TV

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Content owners are increasingly launching direct-to-consumer
offerings and distributing them over new streaming platforms
Key developments in pay-TV
2007 2008 2009 2010 2011 2012 2013 2014 2015 2017
Number of services
2016
With traditional pay-TV under
pressure, content owners who
supplied pay-TV platforms are
looking for alternative ways to
reach viewers. You have to make a
return from your content.

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The pay-TV market is becoming more IP-centric, stimulating
innovation
Key developments in pay-TV
New entrants often IPTV
Existing providers developing
IPTV solutions
Growing virtualisation and
cloudification of operations

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As a result of these developments, innovation remains a top
strategic priority for the pay-TV industry
Where does innovation rank among the pay-TV industry’s top strategic priorities?
Key developments in pay-TV
12%
70%
16%
2%
The number one priority
A top three priority
Important, but not a top priority
Not important
82% see innovation
as one of the top
priorities for the
industry
Source: Pay-TV Innovation Forum survey: Where does innovation rank among the pay-TV industry’s top strategic priorities? (n = 92)

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Pay-TV providers are looking to strengthen their propositions and are
leveraging their assets to develop new businesses
Key developments in pay-TV
Strengthening and differentiating core pay-TV
and OTT offers
Developing adjacent products and services
Deploy advanced tech to improve speed-to-
market and reduce development costs
Building new and capabilities, particularly in
customer insight and data analytics

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Developed by NAGRA, in partnership with leading research
consultancy MTM, the Pay-TV Innovation Forum is a new global
research program for senior pay-TV executives with the mission of
exploring the innovations and strategies that will drive the next phase of
growth for pay-TV operators – in TV, OTT and adjacent markets.
The 2017 programme will run from March to September 2017 and
include a global analysis of pay-TV service provider product and
service portfolios, in-depth interviews and surveys with leading industry
participants, and a series of regional seminars in the United States,
Europe and Asia. A flagship final report, summarising the key findings
from the programme, will be launched at IBC in September 2017.

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Key topics covered in the 2017 programme will include:
• The growth and development of OTT including new direct-to-consumer
offerings, pay-TV provider OTT services, and new video offerings from
major internet businesses like Facebook and Google;
• The development of mobile-first and VR offerings,
as part of the pay-TV ecosystem;
• The changing nature of piracy,
exploring new developments across the industry;
• The changing pay-TV consumer experience
and the nature of consumer demand;
• The impact of public and private cloud and virtualisation on the
development, management and distribution of pay-TV services.

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Be a part of the 2017 Edition of the Pay-TV Innovation Forum!
Check-out our latest news and updates at:
dtv.nagra.com/paytvif