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The 2017 Edition of the Pay-TV Innovation Forum is Here!

  1. 1. 0 What’s NEW for 2017?
  2. 2. 1 • How will leading pay-TV service providers respond to changing consumer demand and expectations? • How can advanced data and analytics enable pay- TV service providers to better serve their customers? • What growth prospects lie ahead and how can pay-TV service providers, content owners and the studios work together to best leverage opportunities?
  3. 3. 2 More than 200 pay-TV executives contributed last year – this year’s programme will be even more ambitious. The Pay-TV Innovation Forum programme Europe, the Middle East and Africa Asia Pacific North America Latin America
  4. 4. 3 The Forum explores the development of pay-TV service provider portfolios – on TV platforms, OTT and in adjacencies The Pay-TV Innovation Forum programme Advanced set top boxes Video on demand New ways to price and package content Advanced functionality New types of content offering CORE PAY-TV OFFER: TV PLATFORM AND ONLINE SERVICES TV Everywhere Standalone OTT 3rd party apps Standalone OTT Multiscreen TV Everywhere App-based pay-TV B2B services Smart home Advertising and data Internet of Things / Smart Home Smart homeContent and technology services ADJACENCIES
  5. 5. 4 We will also be exploring user experience, advances in data and analytics, OTT and the changing nature of piracy The Pay-TV Innovation Forum programme Proliferation of OTT offerings Changing consumer expectations Changing nature of piracy Market and competitive environment Deep dive into areas of innovation Technology / operational strategies Leveraging data and analytics to deliver user experience Implications for pay-TV service providers? Strategic responses? Future developments, innovation and growth strategies New strategies for marketing to different customer segments Moving from ‘me too’ to value-adding OTT services
  6. 6. 5 During the last year, the pace of change has accelerated across the pay-TV market… Key developments in pay-TV 87% 86% 84% 83% 82% 2012 2013 2014 2015 2016 Growing pressure in some markets … 22% 24% 29% 30% 35% 2012 2013 2014 2015 2016 … but also opportunities for growth “The fact that consumers can now get access to pretty much all major channels and shows without being connected to a pay-TV platform is a major disruption.” Source: Leichtman Research Group (2016); Ofcom, International Communications Market Report (2011-2016); Digital TV Research (2016) “Many consumers are tempted by low-priced skinny pay-TV packages… which they often supplement with OTT service subscriptions.” Pay-TV penetration Pay-TV penetration
  7. 7. 6 …Pay-TV is becoming more diverse, as OTT offerings present consumers with new choices Key developments in pay-TV
  8. 8. 7 Content owners are increasingly launching direct-to-consumer offerings and distributing them over new streaming platforms Key developments in pay-TV 2007 2008 2009 2010 2011 2012 2013 2014 2015 2017 Number of services 2016 With traditional pay-TV under pressure, content owners who supplied pay-TV platforms are looking for alternative ways to reach viewers. You have to make a return from your content.
  9. 9. 8 The pay-TV market is becoming more IP-centric, stimulating innovation Key developments in pay-TV New entrants often IPTV Existing providers developing IPTV solutions Growing virtualisation and cloudification of operations
  10. 10. 9 As a result of these developments, innovation remains a top strategic priority for the pay-TV industry Where does innovation rank among the pay-TV industry’s top strategic priorities? Key developments in pay-TV 12% 70% 16% 2% The number one priority A top three priority Important, but not a top priority Not important 82% see innovation as one of the top priorities for the industry Source: Pay-TV Innovation Forum survey: Where does innovation rank among the pay-TV industry’s top strategic priorities? (n = 92)
  11. 11. 10 Pay-TV providers are looking to strengthen their propositions and are leveraging their assets to develop new businesses Key developments in pay-TV Strengthening and differentiating core pay-TV and OTT offers Developing adjacent products and services Deploy advanced tech to improve speed-to- market and reduce development costs Building new and capabilities, particularly in customer insight and data analytics
  12. 12. 11 Developed by NAGRA, in partnership with leading research consultancy MTM, the Pay-TV Innovation Forum is a new global research program for senior pay-TV executives with the mission of exploring the innovations and strategies that will drive the next phase of growth for pay-TV operators – in TV, OTT and adjacent markets. The 2017 programme will run from March to September 2017 and include a global analysis of pay-TV service provider product and service portfolios, in-depth interviews and surveys with leading industry participants, and a series of regional seminars in the United States, Europe and Asia. A flagship final report, summarising the key findings from the programme, will be launched at IBC in September 2017.
  13. 13. 12 Key topics covered in the 2017 programme will include: • The growth and development of OTT including new direct-to-consumer offerings, pay-TV provider OTT services, and new video offerings from major internet businesses like Facebook and Google; • The development of mobile-first and VR offerings, as part of the pay-TV ecosystem; • The changing nature of piracy, exploring new developments across the industry; • The changing pay-TV consumer experience and the nature of consumer demand; • The impact of public and private cloud and virtualisation on the development, management and distribution of pay-TV services.
  14. 14. 13 Be a part of the 2017 Edition of the Pay-TV Innovation Forum! Check-out our latest news and updates at: