The document outlines a Devil's Advocate Group that aims to combat groupthink within an organization. It presents views from "Group Think" and counters each with an alternative "Counter View". The "Counter Views" suggest not assuming all smart people work for the company, valuing developing and commercializing ideas over just discovering them, buying other companies' intellectual property if it advances business goals, creating an innovative culture by exposing teams to new possibilities, and testing ideas externally as well as internally.
4. Group Think
• The smartest people in the field work for us
Counter View
• Not all the smart people work for us
5. Group Think
• To profit from R&D, we must discover it
Counter View
• Value in developing & commercializing
6. Group Think
• Control our intellectual property (IP) so our
competitors don’t profit from our ideas
Counter View
• Buy others’ IP whenever it advances
our business model
7. Group Think
• Do what we do best and outsource the rest
Counter View
• Create culture of innovation in the
team by exposing them to possibilities
8. Group Think
• Test and validate for your company
Counter View
• Test for your company… not
necessariliy in your company
