19. “Since we started the new style,
the emails I type are quicker, and
customers’ responses are a lot
less aggressive. Even the
customers try and respond in a
much better way.”
Simon Brining
Executive level complaints team
20. “[It] has been the main factor
in us reducing our repeat
complaints from around
28 per cent to less than
20 per cent.”
Tim Liddell
General manager for complaints and analysis
28. In ’78, Ben had been fired from a series of
McJobs while Jerry had failed for the second
time to get into medical school. So, armed with a
$5 correspondence course in ice cream making,
they opened their very first scoop shop in a
dilapidated gas station in downtown Burlington,
Vermont.
In the early days the boys were pretty bad at
book-keeping. After two months they closed the
store and hung a sign that said: ‘We’re closed to
figure out whether we’re making any money’.
29. Economic Mission
To operate the company on a sustainable
financial basis of profitable growth, increasing
value for our stakeholders, and expanding
opportunities for development and career
growth for our employees.
30. Our cookies are designed to improve your online
experience. You can find out what cookies we
use, what they do and how to disable them in
our Cookie Policy.
By closing this message, you consent to our use
of cookies on this device in accordance with our
cookie policy unless you have disabled them.
42. Customer
O2 had to travel to Italy to get signal -
desperate times!!!
O2
You can come back now. We’re back in
business :)
43. Customer
O2 had to travel to Italy to get signal -
desperate times!!!
O2
You can come back now. We’re back in
business :)
44. Customer
Oi! O2! Because of you I missed a call
from my dear old mum. For that I think I
owe you a pint. Ta! :)
O2
Um... you're welcome, we think. But if
your mum asks, we'll totally deny this
tweet.
45. Customer
Oi! O2! Because of you I missed a call
from my dear old mum. For that I think I
owe you a pint. Ta! :)
O2
Um... you're welcome, we think. But if
your mum asks, we'll totally deny this
tweet.
50. Watch the numbers
Calls to call centres from confused customers drop by 91%
Net promoter scores improve from -25 to +25
Customers’ perceptions of the brand as helpful up by 31%
Response rates up 800%
52. Those six things again
1. Audit your language journeys
2. Make the most of opportunities
3. Make some friends
4. Sweat the detail
5. Start a movement
6. Watch the numbers