CC2009 Ants Eye View

854 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
854
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide



































  • CC2009 Ants Eye View

    1. 1. Jake McKee Ant’s Eye View jake@antseyeview.com antseyeview.com
    2. 2. Introductions: Web 2.0-style
    3. 3. The Rules ask away! we’re casual, baby. jump in any time.
    4. 4. How to build a community that is crazy about your product
    5. 5. How to build a community that is crazy about you
    6. 6. How to throw a great party.
    7. 7. parties connect, excited, engage
    8. 8. wow! 10 ingredients
    9. 9. your party needs a reason to be.
    10. 10. OLD WAY Company Customer
    11. 11. MORE RECENTLY Company Customer
    12. 12. TODAY Higher Calling Company Customer
    13. 13. What’s the Higher Calling? Serve a need, address a problem Let it play out Set goals and share progress
    14. 14. your party needs good planning.
    15. 15. Planning: Prep for Scale Simple and Flexible 90-9-1 Principle Always Evolving
    16. 16. your party needs a host.
    17. 17. Leaders needed. Accountability and Direction Builds the Culture
    18. 18. your party needs a few introductions.
    19. 19. Manual Introductions Mentoring Getting Started
    20. 20. your party needs an invitation.
    21. 21. Members invite members Portability Be explicit
    22. 22. your party needs basic social norms.
    23. 23. “Don’t feed the cat beer.”
    24. 24. Guidelines & Rules Building culture, not blocking content Creates collaborative ownership Clear + Fun
    25. 25. your party needs a bouncer.
    26. 26. “Be nice until it’s time to not be nice.”
    27. 27. your party needs variety.
    28. 28. Power in n00bs and nerds 90-9-1
    29. 29. your party needs attendees to pitch in.
    30. 30. Mobilize through request Share your needs, problems (Voice, Vote) Vocations
    31. 31. your party needs you.
    32. 32. everybody goes home happy.
    33. 33. communityguy.com everybody goes home happy
    34. 34. Jake McKee Ant’s Eye View jake@antseyeview.com Jake McKee www.communityguy.com Ant’s Eye View jake@antseyeview.com antseyeview.com
    35. 35. Photo Credits intro: http://www.flickr.com/photos/48089670@N00/344310907/ similarities: http://www.flickr.com/photos/stopdown/1465587839/ 12 ingredients: http://www.flickr.com/photos/laughingsquid/253927089/ reason to be: http://www.flickr.com/photos/andreweick/336364997/ planning: http://www.flickr.com/photos/petebackwards/345430920/ host: http://www.flickr.com/photos/zachklein/37391709/ friend: http://flickr.com/photos/devcentre/74685966/ introductions: http://www.flickr.com/photos/powerbooktrance/235607744/ invitation: http://flickr.com/photos/elaine13/481139519/ social norms: http://www.flickr.com/photos/womanchild/390152018/ bouncer: http://www.flickr.com/photos/lilcrabbygal/347532016/ an event: http://www.flickr.com/photos/glasgows/342070490/ variety: http://www.flickr.com/photos/mdumlao98/121045851/ pitch in: http://www.flickr.com/photos/elisfanclub/462520483/ you: http://www.flickr.com/photos/meredithfarmer/318077155/

    ×