1. ChrisReynolds
Target Audience
My target audience will be aged from around 15-25 years old.
They would typically wear black or dark clothing which is branded.
They would also wear eyewear or a hat to cover up identity.
They would normally come from a working class background.
From the NRS social background table, my target audience will be placed from C1 – E
From the 4Cs scale ‘Young and Rubican’, my target audience will most likely be known as
‘The explorer’: driven by a need for discovery, challenge and new frontiers.
They will have a British background but most will have African or Jamaican descent.
