2. • KEEN
– HybridLife
• Create, Play, Care
• Hybrid.Care
– Care for the world around us
by partnering with charities to
help turn ideals into actions.
– Focus on promoting
volunteerism and/or
participation in the outdoors.
Overview
3. History of Hybird.Care
1. Tsunami hit Indian Ocean in 2004
2. Pulled entire AD budget and
diverted it to disaster relief
3. Shifted from “small business” to
“business with conscience”
This single action transformed KEEN
and set groundwork for Hybrid.Care.
4. Milestones
2005 Entire AD budget reallocated for Tsunami Relief
2006 Matching Gift & Volunteer programs start
2007 Hybrid Pedal event; Office space for non-profits
2008 Hybrid.Care launched; China Earthquake Relief
2009 Leadership in Conservation Alliance growth
2010 HybridLife Hope with KIVA
2011 Corporate Recess Kit with Playworks
2012 Hurricane Sandy Disaster Relief
5.
6. Components of Hybrid.Care
1. Cash Grants
– One-time, multi-year, cause-marketing
2. Product Donations
– Outfitting participants & volunteers
– Leveraging membership donations
– Fundraisers
3. Volunteering
– KEEN employees
– Special events with key retailers
4. Disaster Relief
5. Event Space
58%19%
14%
9%
North America
Global
Oregon
Disaster Relief
Distribution as Percent
7. Choosing Hybrid.Care Partners
1. Non-profits that are national and/or international in scope
and have regional and/or local presence
2. Fosters volunteerism and/or participation in the Outdoors
3. Addresses social or environmental causes
8. Cycle of Partnerships
1. Seed Investing in idea creation
2. Venture Investing in early-stage growth
3. Growth Investing in expansion
Examples
• Sir Edmund Hillary Outdoor Pursuits Centre (Seed)
• Respect the Mountains „EnviroTrek‟ (Venture)
• The Conservation Alliance (Growth)
12. Impacts
• $7 million in grants distributed since 2004
• 200+ organizations supported with product
for fundraisers (annually)
• Introduce 35,000+ children to new outdoor
experiences (annually)
• 1.5 million acres of land & 700 miles river
miles protected for recreation in 2011.
