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Making the Most of GlobalGiving in 2012

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Making the Most of GlobalGiving in 2012

  1. 1. United through Sport SA Making the Most of GlobalGiving in 2012Alexis Nadinanadin@globalgiving.org
  2. 2. Develop a long-term strategy  Include your GG strategy in your overall fundraising strategy  Set ambitious, but realistic goals  Plan a calendar  Take advantage of special events or opportunities  Use GlobalGiving’s tools to help you reach your goals  Involve your supporters!  Aim for Superstar-dom
  3. 3. Bonus DaysOn Bonus Day, we match donations made through GlobalGiving.org up to $1,000 per donor at 30%-50%. Additional bonus prizes are awarded to top fundraisers.March 14 – 30% MatchJune 13  Partner – 30% Match  Leader – 40% Match  Superstar – 50% Match October 17 - 30% Match
  4. 4. February Video Contest You asked for it, so we’re doing it! Submissions are due Wednesday, February 15th Videos must be 2 minutes or less Video must be embedded on your project page Submit the project page link using the online contest form More than Me Five videos will be selected by an expert judge to be featured by GlobalGiving on Facebook and Twitter.
  5. 5. Mother’s Day Tribute CardCampaignMay 1 – May 13$500 will be awarded to the top 10 projects with the most unique tribute card donors A project must have at least 10 unique tribute card donors to be eligible for bonus awards. Only projects on GlobalGiving.org are eligible to participate in this campaign.
  6. 6. Mother’s Day Gifts for GoodLast day to submit for Mother’s Day – April 9Give away a ―gift‖—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75)Organization provides ―gift‖ and manages shippingGlobalGiving will provide you with the mailing addresses of participating donorsGlobalGiving provides promotion through donor newsletter and social media
  7. 7. Third Annual Photo ContestPhoto Submission Voting Due July 20  August 1 – 15 Up to 3 photos per  1 vote = 1 ―Like‖ on organization Facebook Photos must be uploaded  75 photos will be on your project page categorized and 75 photos will be selected uploaded onto by a professional GlobalGiving’s Facebook photographer to page for voting participate in online voting  Winner will receive $1,000 bonus  Winner and runner up from each remaining category will be featured
  8. 8. Tool
  9. 9. September FundraiserCampaign GlobalGiving is offering financial incentives to your organization and prizes for your donors during this month- long campaign! WomensTrust, Inc. Suggestions?
  10. 10. Holiday PromotionsGifts for Good – Deadline Nov. 9Recurring Donation Campaign – Dec 1 - 31GlobalGiving is offering bonus prizes to the top projects with the most new donors who sign up for recurring donations during the campaignAt least 10 new unique recurring donors to qualifyThe final results of this campaign will be announced in March 2013. Bonuses will be awarded based on the amount raised and the number donors at this time.
  11. 11. Tool
  12. 12. New Initiatives Leadership Council Apply online by Thursday, February 16th A new advisory committee made up of representatives from our non-profit partners The Leadership Council will meet (via conference call) quarterly to discuss important topics for GlobalGiving Ambassadors Program Apply by March 9th A new program that will identify leading GlobalGiving partners to visit other non-profit partners and host workshops overseas Selected individuals will visit GlobalGiving in Washington, DC for training
  13. 13. Your GlobalGiving StrategyAttract GlobalGiving DonorsEngage Existing DonorsBecome a Superstar
  14. 14. Attracting GlobalGivingDonors
  15. 15. Compelling Project PageSpecific,action -orientedClose-up, Tangible,high - realistic,resolution variedphoto Easy to understand, jargon-free, project specific
  16. 16. Your project here!
  17. 17. Search Ranking Criteria40% the amount of time since your previous project report20% the number of donors that your project has attracted20% the amount of money your project has raised, relative to other projects20% how close is the project to being fully funded
  18. 18. EngagingExistingDonors
  19. 19. Campaigns! Campaigns are designed to help you keep your donors engaged.Give your donors advanced noticeIdentify advocatesBuild excitement on your Facebook and TwitterReach out to your large donors personally
  20. 20. Donor Tools! You don’t need a campaign to take advantage of our donor tools.Build donor tools into your regular interaction with donorsFundraiser pages, recurring donations, gifts
  21. 21. Tool
  22. 22. Become a…
  23. 23. Develop a long-term strategy  Include your GG strategy in your overall fundraising strategy  Set ambitious, but realistic goals  Plan a calendar  Take advantage of special events or opportunities  Use GlobalGiving’s tools to help you reach your goals  Involve your supporters!  Aim for Superstar-dom
  24. 24. Questions?Want to work one-on-one with a GlobalGiving team member? Set up a call today!

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