1. Branding
Packaging
Broadcast
Online
Outdoor
Print
Direct
Promotions
Events
B2C
B2B
Education
Fashion
Financial Service
Food
Government
Technology
Telecommunications
Travel
JETBLUE
Directed acquisition, loyalty and education
campaigns for the JetBlue Card. Video work led to
other motion projects for the Delta Card.
MEDCHIVE
Branded and designed all aspects of an emergency
department online application from the interface to
marketing and corporate communications.
NJTRANSIT
Promoted commuter monthly pass. The client
added $1M in media after seeing creative. Campaign
increased sales by 10% and market share by 5%.
NYFOODS
Rebranded an organic, local farming consortium
including packaging.
PenFed
Initiated a rebranding effort for a local DC credit
union using broadcast and print.
SPAN INFO TECH
Designed the UI for several websites including
procurement software for Walmart and a business/
social site for Africans living in the US.
Education
Master of Fine Arts, Painting
The American University, Washington, DC.
Bachelor of Science, Communications
Northwestern University, Chicago, IL.
Creative Director with extensive experience in dreaming, selling and
producing for the smallest non-profits to the largest Fortune 500s.
I move people to take out their card, enroll in that class, eat cheese,
log on, learn more, sign up, switch, call, buy and Twitter.
I provide 360° solutions for people to live and love brands.
CHRIS CLARY, ART GUY
Chris Clary
508 Corlies Avenue, Allenhurst, NJ 07711
mydirtylaundry.net
chriseclary@aim.com
646.821.0024
Clients
ADP
Launched an employee benefits program. A brand
guideline was published to help other agencies
execute creative.
AMERICAN EXPRESS
Worked with their consumer, merchant and
corporate teams to market Card products and
services. Cobrand projects included AT&T, Carnival,
Delta, E-Zpass, JetBlue, Macy’s, MCI, NCL, Neiman
Marcus, NJTRANSIT, Verizon, and Virgin.
CHEESES OF FRANCE
Managed a 3-year campaign to market the Cheeses
of France in the US. The brand was overhauled and
relaunched using a website, video and social media.
Great Minds
Launched a K-12 education non-profit that received
national TV and print coverage. Rebranded the
organization 10 years later as it transitioned as a
policy maker to curriculum provider.
GWU COLLEGE OF PROFESSIONAL STUDIES
Managed the marketing department for continuing
education. Launched an award winning campaign
that increased matriculation rates by 10%.
Experience
Great Minds
Director of Branding & Marketing, 2014-2015
Creative Director, 2013-2014
Jaffe & Partners, NY
Creative Director, 2007-2012
Associate Creative Director, 2004-2006
Art Director, 1997-2003
George Washington University, DC
Marketing Director, 1996-1997
Senior Marketing Manager, 1995-1996
Midnight Oil Studios, MA
Assistant Art Director, 1990-1991