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The Right Kind of Startups

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Startups aren't a goal unto themselves. They're a means of finding a company worth building. They should offer a coherent, focused product or service that solves a real, existing problem.

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The Right Kind of Startups

  1. 1. The Right Kind of Startups Tech Week Detroit 2015 C A R L E R I C K S O N
  2. 2. What are startups for? T H I N K A B O U T I T:
  3. 3. Win business plan competitions Raise a lot of VC money Fail quickly so you can build your resume Land you on the cover of Fast Company Create a social venue for 20-somethings Get acquired and subsequently buried Make you rich, quick WAIT! THAT’S AN EASY QUESTION It would be easy to assume that tech startups exist to:
  4. 4. Startups aren’t a goal unto themselves, despite the impression you might get from the current hype. W H AT A R E S TA R T U P S F O R ?
  5. 5. Startups are a means of figuring out a company worth building. W H AT A R E S TA R T U P S F O R ?
  6. 6. Improve people’s productivity Let people do new, valuable things Entertain, amuse or connect people AN ECONOMIC FUNDAMENTALS PERSPECTIVE Companies worth building provide a product or service which
  7. 7. THE TEAM IS SMART, PERSISTENT, COACHABLE, AND RESOURCEFUL
  8. 8. THEY VALIDATE THEIR IDEAS, FAVOR EVIDENCE OVER ARGUMENTS
  9. 9. THEY KNOW THE MARKET OR BUSINESS THEY ARE TARGETING
  10. 10. THEY HAVE SOME LIFE AND WORK EXPERIENCE
  11. 11. SOLVES OR IMPROVES AN EXISTING, SIGNIFICANT PROBLEM
  12. 12. CREATES VALUE DIRECTLY, NOT INDIRECTLY
  13. 13. VALUE ACCRUES IMMEDIATELY WITH FIRST CUSTOMERS
  14. 14. DISRUPTS A LAGGING MARKET OR INDUSTRY
  15. 15. NO SIGNIFICANT CHANGE IN USER BEHAVIOR REQUIRED
  16. 16. Q U A L I F I E D T E A M , R E A L P R O B L E M , U S E R - C E N T E R E D S O L U T I O N K E E P I T R E A L

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