2. Evaluation Overview
This evaluation form is designed to assist you in the evaluation of your projects.
When using this form it is good practice to:
• Use appropriate terminology.
• Stay concise and focus on key points.
• Evaluate and analyse your statements.
• Focus on judgements about work rather than telling a story of how it was made.
Please find the grading matrix here to help you assess you are working at the right level.
Level 3 Extended Diploma Grading Matrix - https://bit.ly/2Jnqj3v
3. What was the theme of your project and
what attracted you to it?
• The theme of my project was haunted areas in york and walks that
take you to the haunted aeas, which also take you too some of yorks
most popular coffee shops. What attracted me to this idea was that it
has never been used before, and it inculdes not only the history of
york that the young auience can learn about, but it also incorporates
activities they enjoy, which is going to coffee shops and going on
walks.
4. What research did you undertake and how
did it help develop your project?
• I researched ghost stories in york, haunted streets and buildings. But I
also researched the percentages of young adults who like to visit
coffee shops, what times they tend to visit them, and how often in a
week they would go. This was helpful as it showed it was a topic that
the audience would enjoy, as all the rates were high.
5. How did you develop and improve your ideas
throughout the project?
• I developed my ideas by creating an app for my idea, and expanding
on it by choosing multiple coffee shops. I also did this by creating
multiple advertisment pieces like posters, edited pictures and an
advert. I watched adverts and picked out shots and pieces of footage
that I could recreate for my own project.
6. What was the outcome of the project/task?
• The outcome of my project was good, as I incorporated all my ideas
and expanded on all of them to make them better, I also came up
with new ideas, and researched some existing work and used some
similar ideas to their work. I alo researched parts of york and the
most well known places to visit, but also the most haunted places to
visit as well, so that I could incorporate it into my final project.
7. How did you feel about the project before
you started?
• I was a bit apprehensive towards te project as it is not something I
have done before, and not something I intended on doing, it didn’t
seem that interesting to me as we had to base it in york and there is
not much for young adults to do in york as it is historic and a tourist
attraction. When I started to find research for the project, I started to
enjoy it more as I based it around a topic I like, but also a topic that
young adults like.
8. What do you think about your project development and
how did it help you to refine your idea?
• I think my project development went well as I expanded on my ideas
and made my project better by adding different ideas and activities
for my audience. It helped me to refine my idea as it gave me a clear
idea of what I wanted my advert to be about and how to get footage
to show my ideas off.
9. How did you feel when the project was
completed and why?
• I was glad that the project was completed as it means I can move on
to a new topic that I may enjoy more and may be able to be more
creative with as it will be based on a topic that I enjoy and will want
to create a piece of work on. I enjoyed the topic, but it hasn’t been
my favourite project as it was not something I wanted to do, hence
why I am glad the project is completed.
10. What were the good points about the project/task and what did you
learn from them? [try and think of at least 3, more if possible]
• It included topics that my target audience enjoyed and were drawn
to, which was shown by my research. This also made it a lot easier to
find research as my target audience were the most common age
group who enjoyed these topics. Another good point about the
project is that I was able to have multiple ideas incorporated into my
project which would make it more enjoyable for my target audience.
A good point about my project is that it bases well at my target
audience and it would keep them entertained throughout the day
which would make the roduct a success.
11. What challenges did you face and how did you
respond to them? Try and think of at least 3...
• A challenge I faced with my production was when I was wanting to
film at certain locations they would be shut or blocked off, which
meant that I was unable to get the footage I needed, so instead I
researched different locations I could go to instead of, incase I needed
a backup plan. Another challenge I faced was with equipment, when I
booked the equipment, the battery percentage was low so instead I
got footage on my phone and uploaded the footage to my computer.
Another challenge I faced was trying to gain research of ghost stories
in york which was difficult as they are in different parts of york,
instead o the area which I was basing my project around, so I asked
shop owners if they knew any stories around the area and I went to
the locations they suggested, and gained research.
12. What were the negative points about the
experience, and what could you have done to
improve them?
• The negative parts to this project was that I was unable to go to
certain locations as they were either shut, busy, or closed down. This
was bad as I based a lot of my research on these locations and made
the project based around these places. As my project was a walk
based product I had to base my walk around the locations I wanted
my audience to visit, and with me not being able to visit my locations
it ruined the plan of the walk and the locations, which means I had to
do more research into other locations I could visit.
13. How would you rate the final piece? [think along the lines of
poor, satisfactory, good or excellent...justify your rating]
• I would say my final piece was satisfactory, it didn’t turn out the way I
wanted it to, some parts were successful and turned out the way I
planned them, but other parts weren’t planned and were just shot
while out getting other pieces of footage. I believe my product could
have been better if I planned it better and used my production time
more efficiently.
14. How well did your project apply the characteristics
and conventions of the medium you worked in?
• I think my project applied well to the medium I worked with as it
aimed well at my target audience which was young adults which was
found out by my research of the topics I was basing my product
around. The research I dicovered was very popular wit mytarget
audience which made it a lot easier to find information out about it.
And it was also easier to find locations to get footage at, as some
locations were more fit for my target audience than others.
15. How did your design appeal to your target
audience?
• My design was colourful, creative and fun which made it stand out
more to my target audince which is young adults, and research says
that young adults are more appealed and drawn to bright colours and
images which was what my product showed and advertised.
16. In what ways was the overall project a
success?
• Overall the project was a success as it clearly advertised the poduct
that I made, the advert showed the product well and was clear what
it was trying to show. It was well aimed at my target audience as it
included hobbies in which they enjoyed shown by research, and also
by things that they would enjoy along the way, when being
introduced to the project.
17. What elements did not go well and why?
• When going to certain locations and trying to gain footage it didn’t
always go well as my equipment either wouldn’t be working or the
shops I would want to be visiting wouldn’t be open or would be shut
down or too busy to get footage from. The weather also didn’t help
when I was trying to gain footage as it would make the quality bad,
and culd have also ruined the equipment.
18. What feedback did you get from your peers
and viewings?
• The feedback I got was positive but my peers and viewers said I colud
have gained more footage at the coffee shops I was basing my
product aound, but also down the streets and at the buildings that
had the hauntings and stories that I was using for my advertisment.
This would have given more detail to my advert, and also would have
given my target audience a better understanding.
19. What knowledge have you gained that would help you in the
future to improve your project? Also, what knowledge from
academic literature and professionals has helped and why?
• I have gained the knowledge to know what young adults enjoy doing
in their spare time ad how I can incorporate that into my ideas and
products based around their age group. I have gained knowledge by
watching professional pieces of work and taking ideas from their
work, and tring to include it into my own product, this would be using
quick and snappy shots, or changing the piece of footage at each beat
of the audio.
20. If you were making a similar project in the
future, what would you do differently?
• I would make my advert longer, add more footage from coffee shops,
and add some ghost stories that I had researched to show that I am
trying to advertise yorks haunted past, but also its present coffee
shops that my young target audience enjoy visiting in their spare
time.
21. How could you develop your skills for future projects? Please
identify the appropriate resources and courses. For example,
webpages, tutorials, books, short courses and qualifications.
• I could get my research from shop owners based on the tpic I wuld be
making my project about, but also doing surveys for not only my
peers, but the public to see their responses and knowledge of my
topic of research. I could use tutorials off of websites such as
youtube, but also social media to gain more ideas and research for my
topic.
22. What personal attributes could you develop to
ensure you are working at a professional level?
• I could use a wider range of camera angles and shots throughout my
work, and also use different types of audiothrought out my product. I
could also edit my footage to change the lighting and colou of my
shots to make it seem more colourful and fun for my audience.
