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Branding session
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7. A Brand is more than a name or a logo – is our promise,
a contract with every stakeholder we are dealing with.
The brand experience that
we provide to our costumers.
8. IDENTITY
It’s not just the logo, the colors or the name, It’s
our promise and responsibility to every
stakeholder we are dealing with.
Branding is about connecting your idea to people on an individual level.
A strong brand should build a relationship with it’s audience.
The brand is what we want people to think of when they see @
We have to work hard on the stakeholder experience to make sure that what they see and think is what the Brand wants them to.
The key in brand image research is to identify or develop the most powerful images and reinforce them through subsequent brand communications.
Example: a car can sometimes include attributes such as prestige, cost, reliability, exclusivity, availability, type..
What makes us different than our competitors? What was your perception about @ before you joined?
Youth driven: We are run by youth for youth.
Impactful: We provide stakeholders with the experience to change them and/or the societies.
Experience: Having a global learning environment, international exchange, leadership opportunities
Our 6 Values
Our brand promise!
Answers “Why would I join AIESEC?”
The benefits and external value
This includes the benefits and how we want to be positioned.
Re-ararge
We promise a Diverse, Daring ,Dynamic, Inclusive and Impactful experience
Which is reflected by the Global, Responsible LR, for youth by youth, collaborative, democratic environment
Brand Characteristics that influence how we communicate externally
Desired external reputation based on our brand attributes that define us as an oragnization.
At each level of interaction with a stakeholder, there is
communication of the brand.
