PERSONA “Hiker” What he hears? Charges What his friends say about him? A interested guy What his boss says about him? He charges effiency What his influencers say about him? “To infinty and beyond” “Take courage!”. What he thinks and feels? Doubts What really matters to him? Realization What are your biggest concerns? Achievement, Money and satisfation What are your fears and aspirations? Lack of support and lack of confidence. Carrer consolidated, good academic training and health
What he sees? Perspectives, possibilitiesAt the enviroments that frequents: networkingWith friends: partnership, other hikersAbout what the market offers: oportunities, selection and challenges.What he talks and does? About achievements, dreams and future.How he looks? Interactive, updated, modern.How he behaves in relation to others: undecided, curious and willing.PainsAbout fears: MissesAbout frustration: FailureAbout obstacles: low self esteem and lack of self knowledgeGains:What desires and needs: achievements, independency, realization andplanning.Measures of success: social, financial and achievements.Obstacles: limitations, lack of planning.
CONSUMER JOURNE1 - Download at the App Store.2 - Enter in a cadastre page, with avatarselection (hiker).3 – Page of categories with one categoryclicked.4 – Page with goal cadastre (Name, lenght).5 – Page with a chart (X,Y) with all categorieswith different colors.6 – Page with one chart cliked.7 – Page with one chart clicked and click on apost-it to get some tips.8 – Page with daily reminders with goalsinformations, like how many days remain tocomplete your goal.