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The Big Five Patient
Engagement Strategies
that Drive Success

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Health Catalyst Editors

3. Article
Summary
For healthcare providers facing growing competition and
growing expectations from patients, a robust patient
engagement strategy is essential. There are five key
factors that healthcare leaders must consider in order to
be successful.

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The Big Five Patient Engagement Strategies that Drive Success
Traditional healthcare providers are facing two major challenges to their future success. The first is
consumer expectations and the second is pressure from new entrants coming in to fulfill those
expectations. To stay relevant and competitive, traditional healthcare providers need a robust
patient engagement strategy.
Here are five factors essential to creating that.
Five Essential Factors
1 2 3
Improving the
Patient Journey
Increasing Patient
Engagement with
Added Accessibility
Engaged
Patients Have
Better
Outcomes
4
Ensuring
Meaningful,
Sustained
Engagement
5
The Future of
Patient
Engagement Is
Personalized

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Improving the Patient Journey

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Improving the Patient Journey
Patients are consumers, and their search for
healthcare, like other products and services,
will start online. The first step in an effective
digital patient engagement strategy is
attracting patients with easily-accessible
digital information about the provider’s
services, tools, and uses that set the
organization apart from others. Make sure it
is easy and convenient to learn more.
Easily-Accessible Digital Information

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Increasing Patient Engagement
with Added Accessibility

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Increasing Patient Engagement with Added Accessibility
Patients come from all sorts of
backgrounds. A successful digital
engagement strategy should address
different languages, literacy levels, and
accommodations for special needs.
Patients who feel included are more
likely to trust the organization and its
care teams.
Digital Engagement

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Increasing Patient Engagement with Added Accessibility
Many patients face barriers that can be
alleviated with an inclusive digital
strategy – from translation services to
logistical challenges – ensuring patients
can access and understand important
health information when they come to a
website and use digital tools.
Digital Engagement

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Engaged Patients Have
Better Outcomes

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Engaged Patients Have Better Outcomes
Patients do not always know how to
support a healthy life and access
healthcare. They also may be confused
along the way as each healthcare journey
can vary in complexity.
Proactive text-based communication can
help patients can stay engaged, receive
helpful reminders, and access valuable
information when needed.
Text-Based Communication

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Ensuring Meaningful,
Sustained Engagement

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Ensuring Meaningful, Sustained Engagement
Delivering a prompt that a patient is
due for a flu shot or a mammogram is
important. Combining that prompt
with easy-to-understand information
about how to access these services,
why they are important, and the
potential negative impact of neglecting
the services will make that prompt
much more impactful. Engaging
patients along the way with
information from trusted sources
builds loyalty, improves satisfaction,
and helps patients achieve the best
outcomes possible.
Patient Prompts

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The Future of Patient
Engagement Is Personalized

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The Future of Patient Engagement Is Personalized
Patients want the conveniences of today’s digital
world, as well as the personalized experience of
traditional healthcare. A digital patient
engagement platform that can be tailored to the
user — iterating and adjusting according to
patient needs, preferences, and unique journeys
— is crucial to attracting and retaining today’s
healthcare consumers.
To achieve sustained engagement, patients must
see value for themselves. Does engagement help
them meet their health goals? Is the information
being provided align with their needs? A
personalized approach to engagement will help
healthcare organizations create a personal
connection with patients, support retention,
create loyalty, and increase satisfaction.
Sustained Engagement

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The Future of Patient Engagement Is Personalized
Today’s patients are savvy consumers. An effective digital strategy will make information and
services easy and convenient to access and nurture ongoing engagement to build trust and loyalty.
Effective engagement will result in better outcomes, lower costs, and more satisfied patients.
Sustained Engagement
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