A startup plan that can help you. Business model, you can refer for your assignment.

1. VCARE
BECAUSE THE HEALTH OF YOUR LOVED ONE’S
MATTER!
GROUP 1

2. CONTENT
EXECUTIVE SUMMARY
BUSINESS CONCEPT
MARKETING PLAN
FINANCIAL PLAN
OPERATIONAL PLAN
KEY CHALLENGES
EXPANSION PLAN

3. EXECUTIVE SUMMARY
Our Mission is to provide a service which is high in comfort, quality
and hygienic atmosphere to our customers at a customizable price
depending on the services
Our company will offer variety of services such as personal hygiene,
medication, help with getting dressed, cleaning and sanitization,
support services, toileting, bed baths, showering assistance, oral
health

4. EXECUTIVE SUMMARY
Our service cater to the aging loved ones, to the one’s who are bed
ridden be it elder or younger one’s and the one’s which are
handicapped
Our employees are well trained male & female nurses who are
experienced and empathetic towards your loved one’s, making them
very reliable and trustworthy

5. BUSINESS CONCEPT
Problem Identification:
Maintenance of personal hygiene of elderly
Bathing and showering for elderly as well as injured is perilous in
nature
Lack of care taken of the loved one’s due to busy schedules
Clients suffering from post injury recovery tend to need help
Clients having disabilities need assistance

6. BUSINESS CONCEPT
SOLUTION:
Assisting the elderly and bed ridden with bathing and showering
Providing oral care for the one’s who are bed ridden
 Providing assistance with dressing
Assistance with dressing of wounds of the injured in recovery
On call service for the one’s who are not familiar with technology
Keeping up with personal hygiene and healthy living

7. BUSINESS CONCEPT
Target audience:
Mumbai (suburb & city)
 Children of elderly who can’t
give time to their loved one’s
 Physically disabled
 Old age homes

8. TARGET AUDIENCE

9. Product Differentiation
 24 hour service
 Customizable packages
 Simple & user-friendly technology

10. SOLUTION:
We are providing services that ease old aged, handicapped &
diseased individuals in their day to day chores
Mindful of the working members of the family which tend to be
busy with their schedules resulting in some amount of negligence
in taking care of their loved one’s
Booking an appointment with VCare will aid the diseased as well
as their family members
MARKETING PLAN-SAVEFRAMEWORK

11. MARKETING PLAN
ACCESS:
Responsive company website with all the service options and
pricing for the customers, chat box for any queries and inquires,
customer relation number for detailed communication
Display of Bill boards in order to create awareness amongst
working individuals about the presence of our application
Strong social media presence for customer interaction, questions
and queries

12. MARKETING PLAN
VALUE:
Unique services such as bathing, dressing, sanitisation, toileting &
other support services
We also offer services such as dressing the wounds & massages at
a very reasonable price
Free products such as soap, shampoo, towels, creams which will
be incorporated within the overall service price

13. MARKETING PLAN
EDUCATE:
Brand specialist interact with customers on our official website
Creating brand presence through responsive social media
platforms
Creating brand awareness through campaigns related to
healthcare and hygiene
Referral programs for existing customers to enable word of mouth
publicity and increase conversions that will benefit both the
referrer and new customer

14. FINANCIAL PLAN
Sources of Fund
Own - Rs. 29,33,000/-
Investors - Rs. 29,33,000/-
Revenue forecast for the first year- (21,11,000/-) Loss
Break Even after 3.5 Years and a profit of Rs. 160000/- henceforth

15. EXPANSION PLAN
 Expansion in other developed cities such as Pune, Nashik & Thane
by 2026
 Providing baby sitting services as well
 Adding Physiotherapist to our teams to give physiotherapy to
clients

16. KEY CHALLENGES
 Security for the customers
 Quality staff
 Technological issues

17. THANK YOU