Visual Merchandising- Store layout, Bubble diagram, Planogram

1. VM ASSIGNMENT 2
CHHAVI | FLORENT | MADHURA | ROOPAS |TRIPARNA

2. PROMOD, PHOENIX MARKET CITY

3. BUBBLE DIAGRAM
TRIAL ROOMS
POETIC
FOREST
COSY
DANCER
WINDOW DISPLAYWINDOW DISPLAY
WALL
DISPLAY
AREA
BLACK
MESSI-
AH
ACCESSORIES
CASH
COUNTER POINT OF
SALE DISPLAY
NEW
SEASON
DISPLAY
WALL OF DISPLAY
BASICS
BASICS
ESSENTIALS
OLD
SEASON
ENTRANCE

4. STORE LAYOUT
A store layout is the aerial view of the store,
i.e., how the store looks from above.
It has the construction elements of the store.

5. STORE LAYOUT OF
PROMOD
Type of layout:
Mixed Layout
[includes geometric,
angular,
straight and diagonal
elements]
Area of store: 900 sq. ft.
Elements:
Merchandise area, store
room area, trial room
area, cash counter and
window display
TRIAL ROOMAREA (15%)
MERCHANDISE DISPLAYAREA (60%)
STOCKROOMAREA(10%)
CASH COUNTER AREA (5%)
WINDOW DISPLAY (5%) WINDOW DISPLAY (5%)

6. BLOCK PLAN
A block plan is the drawing of
the different important parts
of the stores and their
disposition in the store, like
focal points, the check-out
corner.

7. Regular racks
Gondola
T-rack
Shown in plan:
- Window displays
- Nesting tables
- Cash counter
- Shelves
- Racks
- Trial rooms
- Store room
BLOCK PLAN OF
PROMOD
WALL OF DISPLAY

8. CIRCULATION PLAN
• Free-Flow Layout is a type of circulation path created by placing
fixtures and merchandise into free-flowing patterns on the sales
floor.
Disadvantages
• Loitering encouraged
• Possible confusion
• Waste of floor space
• Cost
• Difficulty of cleaning
Advantages
• Allowance for browsing
and wandering freely
• Increased impulse
purchases
• Visual appeal
• Flexibility

9. PROMOD’S effective use of the free flow
design
• New store designs showcase
merchandise in an engaging and
contemporary fashion, keeping pace
with evolving retail trends.
• Wall displays - including the new
arrivals and latest trends. Tops, skirts,
bottom-wear.
• Window displays- includes mannequins
and posters showcasing the designs of
the brand.

10. AREA OPENTO CUSTOMERS
CUSTOMERTRAIL EXAMPLE
CIRCULATION PLAN

11. PLANOGRAM
It is a diagram or model that
indicates the placement of retail
products on shelves in order to
maximize sales, it represents the
store's products in the way they
are displayed in the store.

13. P
R
O
M
O
D
P
L
A
N
O
G
R
A
M

14. Suggestions
• Organised display
• Remove diagonal elements
• Increase impulse buying merchandise

15. THANKYOU