This presentation gives a short overview of the process and results of the website redesign led while serving as interim marketing director at KSU.

1. Website Redesign
A DIY guide

2. LAYING THE
FOUNDATION

3. Virtualized dedicated server
KSU vmWare Virtual Server
Secure operating system
Redhat Enterprise Linux 8
Restricted access to file system
Apache server access
Custom optimization for security and speed
Apache server optimization
WordPress security plugin
Wordfence
Linux kernel security module
Security Enhanced Linux
THE RIGHT TECH

4. BUILDING
A STRATEGY

5. Web page mapping, open card sort,
UX testing
Step 2:
Analysis
Customer journey, historical data,
organizational changes, Google Analytics,
web committee
Step 1:
Research
Step 3:
Implementation

6. iterative
approach
Using an
We chose a phased approach to
building the new website. This let us be
efficient with our time and resources.
1st step: Redesign with updated
navigation
2nd step: Content audit to refine and
streamline our web copy
Timeline for launch: 8 weeks

7. Making online
registration easy
Keeping information
up to date
Identifying focus areas
Research
1 2
Improving site
search
Building a structure
that lets us scale
3 4

8. Making online registration easy
Research

9. Staying up to date
Research

10. Improving site search
Research

11. Building a better structure
Research
1,039,345
212
Pageviews for Awards Page

12. Building a better structure for growth
Research

13. Users came first in our redesign, so we used feedback from our target market
to drive our information architecture.
Analysis
Open card sort Live site UX testingWireframe usability testing

14. Open Card Sort
Analysis
Tool:
Optimal Workshop
Purpose:
Categorize content so
our users can find it

15. Wireframe testing
Analysis
Tools:
Marvel
Captura
Purpose:
Confirm or challenge
assumptions in our
current IA

16. Live site UX testing
Analysis
Tools:
Captura
Purpose:
Identify any final user
pain points with
navigating and using
our website

17. Mobile
testing
included 8 test users
2 sessions
4 proctors
Proctors gave users
3 tasks to perform
(12 total tasks).
Looking at all users,
we identified trends
in behavior.
1 2
3

18. 4-week
comparison
Ongoing
evaluation
Then
1.42
5.70
42.9%
1.6%
sessions per user
pages per session
bounce rate
conversion rate
Now
4:21 session duration
1.36
4.24
46.4%
1.4%
sessions per user
pages per session
bounce rate
conversion rate
3:48 session duration

20. Questions?
@CherylRodewig