This document discusses secrets to success in broadcasting management. It outlines several key aspects including the importance of administrative support, professionalism, funding, branding, social media, strategic planning and management. Professionalism in broadcasting requires maintaining competence, ethics, poise, strong communication and organizational skills. Effective strategic planning involves analyzing the current situation, formulating strategies, executing plans, and ongoing evaluation. The overall message is that broadcasting management requires consideration of various operational, financial and strategic factors.
9. COMPETENCE
Professionals strive to
become experts in their
field, which sets them
apart from the rest of the
pack. (continuing your
education )
Characteristics of professionalism
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
11. ETHICS
Professionals such as
doctors, lawyers and public
accountants must adhere to
a strict code of ethics. More
so for MEDIA
PERSONALITY.
One should display ethical
behavior at all times.
Characteristics of professionalism
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
12. MAINTAINING
YOUR POISE
A professional must
maintain his poise
even when facing a
difficult situation
Characteristics of professionalism
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
13. PHONE ETIQUETTE
This means identifying
yourself by your full name,
company and title when you
place a call. Be sure not to
dominate the conversation
and listen intently to the
other party.
Characteristics of professionalism
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
14. WRITTEN
CORRESPONDENCE
During written
correspondence, keep your
letters brief and to the point.
Your tone should be polite
and formal without being
"stuffy." This also applies to
email correspondence.
Characteristics of professionalism
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
15. ACCOUNTABILITY
Professionals are accountable
for their actions at all times.
If you make a mistake, own
up to it and try to fix it if
possible. Don't try to place the
blame on a colleague. If your
company made the mistake,
take responsibility and work
to resolve the issue.
Characteristics of professionalism
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
16. ORGANIZATIONAL
SKILLS
A professional can
quickly and easily find
what is needed. Your work
area should be neat and
organized, and your
briefcase should contain
only what is needed for
your appointment or
presentation.
Characteristics of professionalism
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
18. IV. BUILD A BRAND
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
19. V. ROLE OF SOCIAL MEDIA
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
20. ORGANIZATIONAL
MANAGEMENT ACTIVITY
must set priorities, focus
energy and resources,
strengthen operations, ensure
that employees, broadcast
personnel and other
stakeholders are working
toward common goals
VI. STRATEGIC PLANNING
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
21. It is a disciplined effort
that produces fundamental
decisions and actions that
shape and guide what an
organization is, who it
serves, what it does, and
why it does it, with a focus
on the future
VI. STRATEGIC PLANNING
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
22. articulates not only
where an organization is
going and the actions
needed to make progress,
but also how it will know
if it is successful.
EFFECTIVE STRATEGIC PLANNING
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
23. the comprehensive collection
of ongoing activities
and processes that
organizations use to
systematically coordinate and
align resources and actions
with mission, vision and
strategy throughout
an organization.
STRATEGIC MANAGEMENT
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
24. transform the static plan
into a system that provides
strategic performance
feedback to decision
making and enables the
plan to evolve and grow as
requirements and other
circumstances change.
STRATEGIC MANAGEMENT ACTIVITY
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
25. STEPS IN STRATEGIC PLANNING &
MANAGEMENT
there are no absolute rules regarding the right framework,
1.) analysis or
assessment(understanding
of the current internal and
external Activity)
2) strategy formulation
(high level strategy is
developed - level strategic
plan is documented)
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
26. 3) strategy execution, (high level plan
is translated into more
operational planning and action items)
4) evaluation or sustainment /
management phase, (ongoing
refinement and evaluation of
performance, culture, communications,
data reporting, and other strategic
management issues occurs
STEPS IN STRATEGIC
PLANNING & MANAGEMENT
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB
27. While your upgrade strategy
will encompass all the elements
of a business plan, the strategic
implementation should
consider all aspects of the
migration from old to new
automation and media
management system.
VII. Defining the Challenge
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA;LlB