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The Tech Shot - Analytics
- 1. The Tech Shot Technology and Innovation GROUP H Benjamin Bizon, Charlotte Bree, Lily Jiang, Anna Karageorgiou, Oleksander Kliets, Jules Soulas https://thetechshot.blogspot.com/
- 2. Topics on The Tech Shot Social Media • Snapchat • Facebook Retailers • Amazon • IKEA Car technology • Toyota • Tesla Food/Health and Technology Fintech Artificial Intelligence • Art • Robots/Drones Technology and Innovation Lifestyle News
- 4. The Schedule
- 6. Experiment 1 – Formal vs. Informal writing style Hypothesis: Our audience is more likely to click on the post if the writing style is informal • Topic • Time of posting • Content • Sharing Controlled variables • Writing Style • Writer • Title Differentiators Hypothesis was confirmed Informal writing style showed higher readership numbers Findings
- 8. Snapcha t AI & Art AI Concept AI Anchor L’Oreal INFORMAL FORMAL 112 37 424023 47 66 556221 SIRI & Trump 23 145
- 9. Experiment 2 - Language Hypothesis: Articles in different languages attract more readers from the according regions • Topic • Time of posting • Language • Sharing Controlled variables • Language Differentiators Hypothesis not confirmed English remained the most viewed Findings
- 12. Experiment 3 – Posting Time Hypothesis: Posting time affects our reach to audience • Writer • Content • Sharing • Language Controlled variables • Time of posting Differentiators Hypothesis not confirmed Not able to find optimum time But know which day is better to post Findings
- 13. Snapchat 10 a.m. Healthcare 9 p.m. Fintech 6 p.m. 37 27 71 38 26 26 Friday Monday Monday vs. Friday
- 14. Amazon Facebook Snapchat Revolut Tesla Google Others 81 64 61 54 51 49 48 POPULAR TOPICS Popularity of content average views / article
- 15. 0 2 4 6 8 10 12 14 16 Average visit time in minutes Videos No videos
- 18. Sharing Insights
- 19. Recommendations Interactive content for readers 1. The use of SEO strategies 2.
Editor's Notes
- BEN Decided on a theme: technology and innovation lifestyle news decided this as we thought this would give diversity to some extent, but overall focus on up-to-date news. Included posts about big companies e.g. tesla, amazon as we thought this would catch attention of our readers…
- The launch of our blog: The first post: very important to introduce ourselves! Make it personal and readers to get to know us Everyone had to write a tiny introduction of themselve
- After setting up blog and posting one post per week, we ‘restrategized’ our blog conducting different experiments and set up schedule for it. Everyone was assigned to take part in one to two different experiments. Starting November 7th!
- Experiment 1: Formal vs. informal writing style
- Best day to post Friday
- Every time we posted an article, we shared it heavily on social media, including linkedin, instagram, facebook… We even added a subscription feature on our blog, which however was not very popular among readers….
- Here we can say that because we started publishing every day, our readers “got tired” and we have less views
- Follow link building other pages should put links to our page (follow to follow with other blogs) Create terminals Keywords! Labels mention hypothesis More time to conduct experiments – posts show that when we interact with readers we get more readers like being asked for their opinions (e.g. poll) Use more SEO strategies use labels but that’s not enough