2014 Charleston Conference Thursday, Nov 6, 2:15 PM

1. How Wikipedia Is Good for Scholarship
2014 Charleston Conference
DAMON ZUCCA, OXFORD UNIVERSITY PRESS
Damon.Zucca@oup.com
November 6, 2014 2014 CHARLESTON CONFERENCE: OXFORD REFERENCE AND WIKIPEDIA 1

2. Reference publishing at OUP
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Focused on needs of core academic audience of scholars and students
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Information overload creating massive challenge for research
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Deliver high-level, peer-reviewed content that synthesizes primary research to provide grounding on a topic
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Deep commitment to excellence, scholarship, and expertise
November 6, 2014 2014 CHARLESTON CONFERENCE: OXFORD REFERENCE AND WIKIPEDIA 2

3. Where does research begin?
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4. Wikipedia is our largest single source for referral traffic
• Referrals are 40% of visits to Grove Music
• Referrals are 20% of visits to Oxford DNB
• 10x increase in visits to Oxford Islamic Studies after links included in citations
November 6, 2014 2014 CHARLESTON CONFERENCE: OXFORD REFERENCE AND WIKIPEDIA 4

5. OUP and Wikipedia Library
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Gratis accounts to bundle of Oxford core scholarly reference materials
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Approved, committed Wikipedians
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Help authors and editor improve Wikipedia entries
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Provide clear pathway to vetted OUP sources
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Modest experiment to start, but hopeful about future collaboration November 6, 2014 2014 CHARLESTON CONFERENCE: OXFORD REFERENCE AND WIKIPEDIA 5

6. Thank you! Please contact me directly with comments and questions Damon.Zucca@oup.com November 6, 2014 2014 CHARLESTON CONFERENCE: OXFORD REFERENCE AND WIKIPEDIA 6