The document outlines the 7 steps in the marketing research process: 1) determining the need for research, 2) defining the problem or opportunity, 3) establishing research objectives, 4) determining the type of research needed, 5) identifying information sources and data types, 6) determining data collection methods such as surveys, and 7) designing data collection forms like questionnaires which typically include an introduction, screening questions, the core questions, and classification questions.