Gemma McDonald, regional media manager, RNLI Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Gemma McDonald
RNLI – Regional Media Manager

2. Comms and the RNLI
• PR and the RNLI – Operations and reputation, fundraising and money
• Regionalising and localising PR/marketing
• Mayday 2018 vs Mayday 2019
• What was picked up in 2019 vs what wasn’t
• Getting in the ask and cutting through the noise
• Why is it so hard?

4. Key Messages
• Volunteers
• Funded by public donations
• Independent of government
• We save lives at sea

5. Comms and the RNLI
• PR and the RNLI – Operations and reputation, fundraising and money
• Regionalising and localising PR/Marketing

7. Mayday 2018 vs 2019

9. Mayday 2019 – What didn’t
make it?

10. Mayday 2019 – What didn’t
make it?

11. Getting in the ask

12. Thank you
Any questions?

13. Gemma McDonald, Regional Media Manager –
gemma_mcdonald@rnli.org.uk
Twitter: @MrsGPMcD LinkedIn: Gemma Pirnie McDonald

14. Fundraising PR
16 October 2019
Scotland
#CCScots

15. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk