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Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.
The document discusses crisis management strategies for an organization focused on heart disease research. It outlines the definition of a crisis, provides a toolkit for response, and emphasizes the importance of proactive communication and evaluation. Key steps include preparing staff, tailoring responses to audiences, and regularly updating stakeholders.
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Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.
- 1. Crisis, what crisis? TamaraBennett, Senior Media Manager Jo Eden, Social Media and Communities Executive
- 2. Our vision isa world where people don’t die prematurely from heart disease. We are the single biggest funder of heart research in the UK.
- 3. What is acrisis? ‘atimeofintensedifficultyordanger’ ‘atimewhenanimportantordifficultdecisionmustbemade’ ‘somethingwhichthreatenstooverwhelmyourorganisation’
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- 8. 1. Briefs heldby Senior Media Officers 2. Watching brief 3. Risk mapping 4. Response toolkit 5. Digital and internal comms essential 6. Regular updates to stakeholders 7. Disaster recovery plan 8. What if?
- 10. Team Cobra BE PREPARED 1.Get key staff in a room 2. Decide responses 3. Tailor to the audience 4. Contact stakeholders 5. Prepare Q and As 6. Expect the unexpected 7. To-do list 8. Monitor 9. Update 10. Monitor again DON’T PANIC!
- 11. 1. Journalist calls 2.Social media responses 3. Emails received 4. Postal communications 5. Impact on fundraising 6. Dedicated email groups 7. Learn and adapt 8. Second guess senior management 9. Trust your instinct 10.Evaluate and summarise 11.Don’t be afraid to change approach Monitor and evaluate...
- 12. From print tosocial...
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- 16. There’s an appfor that...
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- 18. What kind ofcrisis comms have you dealt with recently? How prepared are you and what do you need to put in place? Are your digital channels ready? Discussion
Editor's Notes
- #2 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #4 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #5 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #6 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #7 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #8 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #9 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #10 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #12 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #13 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #14 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #15 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #16 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #17 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #18 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
- #19 The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect