Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.

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Tamara Bennett, senior media manager, and Jo Eden, social media and communities executive, British Heart Foundation

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  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • The above headline is just an example. The idea is to create a context to creds even when we just go through them. Never just have a neutral catalogue of what we do. Emphasise the action/effect
  • Crisis, what crisis? Keeping your reputation spotless conference, 21 May 2014.

    1. 1. Crisis, what crisis? Tamara Bennett, Senior Media Manager Jo Eden, Social Media and Communities Executive
    2. 2. Our vision is a world where people don’t die prematurely from heart disease. We are the single biggest funder of heart research in the UK.
    3. 3. What is a crisis? ‘atimeofintensedifficultyordanger’ ‘atimewhenanimportantordifficultdecisionmustbemade’ ‘somethingwhichthreatenstooverwhelmyourorganisation’
    4. 4. NYPD Blues…
    5. 5. Going underground…
    6. 6. The crisis toolkit...
    7. 7. 1. Briefs held by Senior Media Officers 2. Watching brief 3. Risk mapping 4. Response toolkit 5. Digital and internal comms essential 6. Regular updates to stakeholders 7. Disaster recovery plan 8. What if?
    8. 8. Team Cobra BE PREPARED 1. Get key staff in a room 2. Decide responses 3. Tailor to the audience 4. Contact stakeholders 5. Prepare Q and As 6. Expect the unexpected 7. To-do list 8. Monitor 9. Update 10. Monitor again DON’T PANIC!
    9. 9. 1. Journalist calls 2. Social media responses 3. Emails received 4. Postal communications 5. Impact on fundraising 6. Dedicated email groups 7. Learn and adapt 8. Second guess senior management 9. Trust your instinct 10.Evaluate and summarise 11.Don’t be afraid to change approach Monitor and evaluate...
    10. 10. From print to social...
    11. 11. Wider impact...
    12. 12. Expect the unexpected...
    13. 13. What about Pauline?
    14. 14. There’s an app for that...
    15. 15. Questions?
    16. 16. What kind of crisis comms have you dealt with recently? How prepared are you and what do you need to put in place? Are your digital channels ready? Discussion

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