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Understanding how Mobile TV Content is being approached by Established MENA Broadcasters
1. Understanding how Mobile TV
Content is being approached by
Established TV Broadcasters
Nick Grande, Managing Director
ChannelSculptor FZ LLC
IPTV Forum Middle East & Africa
16th
November 2009
2. 3GSM Sept 2006
– Broadcasters have pre-existing commercial deals
• Negotiation leverage on mobile rights deals
• Can easily negotiate cost per sub deals with no MGs
– Telcos have deep pockets
– Telcos want to work with broadcasters
• They have limited relationships with content owners
• View broadcasters as content owners
• Broadcasters become natural content aggregators
– Broadcast content rights are normally pan-regional
• Economies of scale not achievable directly by telcos if they buy
direct
• Telco deals can be cut on a country by country basis at no
additional cost to broadcasters
3. 3GSM Sept 2006
• Challenges
– Broadcasters senior management don’t
believe in mobile TV
– Non-core business for broadcasters
– Non-core business for Telcos
• Deals take forever but eventually get
done if you are determined enough
5. 3GSM 2006
• UAE the perfect DVB-H Market
– Unique demand profile – requires terrestrial
broadcast
– Multicast: No bandwidth constraint on users
– Encryption model already exists in Pay TV
– Not even necessarily linked to telcos
• Perfect new business development
opportunity for a Pay-TV network
7. 2009
• DVB-H is a superb solution for terrestrial
broadcast in the UAE
– Access key new demographics
– One-time distribution costs
– Even without mobile phone subscriptions
and handsets
• But is it “mobile TV”?
8. 2009
• Senior management had a point
– Internationally, consumers aren’t as interested as
everyone expected
• It’s not that they don’t want content on their
phone
• It’s just that:
– They don’t need linear TV channels to get content
– There are alternatives
11. Who needs linear channels?
• The only thing I need a satellite dish for
is my internet connection
– In case I want an update on the news or
sports
12. Consumer Perspective
• What’s your favourite content?
– What do you mean?
• OK, what’s your favourite TV channel?
– MBC Action
• Would you pay for it to be on your phone?
– Why should I? I already get it free on my TV
• Ok, but what kind of phone do you have?
– An iPhone 3GS of course
• Would do you pay for on your phone?
– Calls and internet
• What do you use the internet for?
– Apps – you know: news, itunes, facebook, youtube, iPlayer
• You mean Content?
– Whatever you say
13. 2009
• Mobile TV was never about bandwidth or
distribution
– That was just a problem that needed solving
– DVB-H vs HSDPA vs WIMAX vs LTE?
– These are just bandwidth solutions: none are part of
the user’s experience
• Mobile TV is about the handset, interface and
content
– 3-horse race not unlike Wii, PS3 and Xbox 360
14. 2009
• The Broadcaster’s Challenge
– On-demand is replacing linear channels
everywhere, not just on mobile phones
• How do I stay relevant?
– INNOVATE
• How is Mobile TV Content being approached
by Established TV Broadcasters?