Mobile TV in South Korea

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Presentation based on the research paper:
"Motivators for the intention to use mobile TV: a comparison of South Korean males and females" (2009), by Yung Kyun Choi, Juran Kim and Sally J. McMillan.

Made with Keynote '08, using the theme 'Industrial'.

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  • Mobile TV in South Korea

    1. 1. Motivators for the intention to use mobile TV Research by Yung Kyun Choi, Juran Kim and Sally J. McMillan. (2009) Presentation by Xurxo Martínez MCDM, Winter 2010. Evolutions and trends in digital media technologies
    2. 2. South Korea, technology leader
    3. 3. South Korea, technology leader Nº 1 in internet speed
    4. 4. South Korea, technology leader Nº 1 in internet speed Largest LCD market
    5. 5. South Korea, technology leader Nº 1 in internet speed Largest LCD market Nº 3 in patents granted
    6. 6. South Korea, technology leader Nº 1 in internet speed Largest LCD market Nº 3 in patents granted Lowest world birth rate
    7. 7. South Korea, technology leader Nº 1 in internet speed Largest LCD market Nº 3 in patents granted Lowest world birth rate Virtual currency is as good as real-world money
    8. 8. Digital Multimedia Broadcasting
    9. 9. Digital Multimedia Broadcasting South Korea (2005)
    10. 10. Digital Multimedia Broadcasting South Korea (2005) Audio, video & data
    11. 11. Digital Multimedia Broadcasting South Korea (2005) Audio, video & data 7.3 million users (2007)
    12. 12. Digital Multimedia Broadcasting South Korea (2005) Audio, video & data 7.3 million users (2007) Devices: Mobile 48%, car navigation systems 38%
    13. 13. Digital Multimedia Broadcasting South Korea (2005) Audio, video & data 7.3 million users (2007) Devices: Mobile 48%, car navigation systems 38% US Competitor: FLO TV
    14. 14. Gender diferences?
    15. 15. Gender diferences? Survey on 251 students
    16. 16. Gender diferences? Survey on 251 students Girls: social interaction and permanent access
    17. 17. Gender diferences? Survey on 251 students Girls: social interaction and permanent access Boys: entertainment and also permanent access
    18. 18. Gender diferences? Survey on 251 students Girls: social interaction and permanent access Boys: entertainment and also permanent access But for both of them...
    19. 19. Fashion/status is the main motivation
    20. 20. Things I miss in the study
    21. 21. Things I miss in the study Know more about the students: TV hours consumption, number of mobile devices...
    22. 22. Things I miss in the study Know more about the students: TV hours consumption, number of mobile devices... Data of todays gender consumption of mobile TV
    23. 23. Things I miss in the study Know more about the students: TV hours consumption, number of mobile devices... Data of todays gender consumption of mobile TV Info about South Korea as a technology Market
    24. 24. Discussion
    25. 25. Discussion What is good or bad about being able to see TV everywhere and everytime?
    26. 26. Credits Photographs http://www.flickr.com/photos/nnova/3948945712/ downloaded February 7, 2010 http://www.flickr.com/photos/24842486@N07/3443480628/ downloaded February 7, 2010 http://www.flickr.com/photos/pikesville/467014113/ downloaded February 7, 2010 http://www.flickr.com/photos/apdy/3527554451 downloaded February 7, 2010 http://www.flickr.com/photos/lge/3380923742/ downloaded February 7, 2010 http://www.flickr.com/photos/apdy/3116713962/ downloaded February 7, 2010 http://www.flickr.com/photos/mvjantzen/310902689/ downloaded February 7, 2010 MCDM, Winter 2010. Evolutions and trends in digital media technologies

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