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Museum Games and UGC: Improving Collections Through Play


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Presentation for the UGC4GLAM (user-generated content for galleries, libraries, museums and archives) in Vienna, May 16-17.

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Museum Games and UGC: Improving Collections Through Play

  1. 1. Museum Games and UGC: Improving Collections Through Play<br />Mia Ridge, Open University, @mia_out<br />
  2. 2. Overview<br />The magic circle (and other definitions)<br />About MMG (Museum Metadata Games)<br />Benefits of museum crowdsourcing games<br />Best practice in crowdsourcing game design<br />
  3. 3. The magic circle (and other definitions...)<br />
  4. 4. ‘flow’<br />
  5. 5. Gamification?<br />“taking the thing that is least essential to games and representing it as the core of the experience”<br />“a short-term sugar rush of engagement followed by a crash”<br />“emphasizes the shallow, dumb, non-interesting tasks, and it decreases motivation for interesting tasks that might be intrinsically motivated.”<br />
  6. 6. About ‘Museum Metadata Games’<br />
  7. 7. 'difficult' objects:technical, near-duplicate, poorly catalogued or scantily digitised<br />'toy' model steam engines, Powerhouse Museum<br />
  8. 8.
  9. 9.
  10. 10. <ul><li>In evaluation period: 6039 tags (2232 unique tags), average 18 tags per object
  11. 11. Average time on site over 7 minutes, 6.5 pages per visit
  12. 12. But - visitors via Facebook averaged 10 minutes and over 8 pages per visit</li></li></ul><li> One Facebook status update asking for players: 180 turns (176 tagging turns, 4 fact turns), 1179 tags and 4 facts about 145 objects from 26 players in c. 6 hours<br />
  13. 13. Crowdsourcing games work<br />e.g. correcting OCR for libraries with DigitalKoot, Finland, one month after launch: 'over 2 million individual tasks, totalling 100,000 minutes, or 1,700 hours, of work'<br />GWAP, 2008: 50 million verified tags<br />
  14. 14. Games are 'participation engines'<br />Games demolish barriers to participation<br />Games drive on-going participation<br />Games encourage super-taggers<br />Games provide lavish feedback and rewards for effort<br />
  15. 15. Benefits of museum crowdsourcing games<br />The magic circle works<br />You make the rules - design for the data you need<br />New forms of engagement with collections<br />Games encourage informal content that bridges the ‘semantic gap’<br />
  16. 16. Museum crowdsourcing games are<br />good at:<br />not-so-good at:<br />Mental challenge<br />Mystery, curiosity, discovery<br />Novelty (sorta)<br />Instant gameplay<br />Epic meaning, blissful productivity<br />Infinite gameplay<br />Mastery - how to teach skills, scaffold the learning experience, provide meaningful feedback?<br />Flow – needs variable difficulty; balance between boredom and anxiety<br />
  17. 17. Help win the competition for eyeballs <br />(AKA competing for 'participation bandwidth')<br />Design for instant action, gratification<br />Build instructions and requirements into gameplay<br />Reward on-going play <br />Don't require registration<br />Validate procrastination – help people feel good about playing<br />Polish is vital – 'worthy' isn't good enough<br />
  18. 18. More lessons learned<br />Design for flow e.g variable levels of difficulty<br />Fun is personal - design for a specific player persona, test with real audiences<br />Quality of feedback and scoring systems counts<br />Help players acquire, test and master new skills<br />
  19. 19. Ecosystem of games<br /><ul><li>Engage a wider range of players
  20. 20. Simple games help clean and test data for use in other games
  21. 21. Validate and rate specialist content from complex tasks
  22. 22. Be creative - e.g. crowdsource the matching of activities to objects</li></li></ul><li>Potential game 'atoms'<br /><ul><li>Tagging
  23. 23. Debunking
  24. 24. Recording a personal story
  25. 25. Linking
  26. 26. Stating preferences
  27. 27. Categorising
  28. 28. Creative responses</li></li></ul><li>Dealing with problem data?<br />
  29. 29. Thank you!<br />Questions?<br />Mia Ridge<br />@mia_out<br />Games:<br />Blog:<br />