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Girls On The Run
Chandler Wicke
Torri Levy
Kevin Coombs

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Video
 http://www.youtube.com/watch?v=9xZbda0OGXc

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Introduction
 “We run the show”
 Learn, dream, live run
 #WeRunTheShow
 Girls on the run promotes a lifestyle of respect and healthy
living
 “We inspire girls to be joyful, healthy and confident using a
fun, experience-based curriculum which creatively
integrates running”

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Research
 1. Primary/informal research
 2. Current sponsorships:Tucson Medical Center, marathons,
local companies, Secret deodorant, Gamma Phi Beta, Garmin
and Athleta
 3. Social media
 4. Girls On The Run Interview

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SWOT Analysis

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Planning
 Increase/Retain the number of coaches, assistant coaches,
and volunteers
 Have a stronger presence on social media
 Expand throughout Tucson
 10 thousand dollar budget

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Schedule

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Appreciation Dinner Invitation

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Action and Communication
 Utilizing the diffusion theory
 Increase traffic on social media
 Increase in volunteers
 Press release
 Questionnaire/flyers

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Twitter Page

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Facebook Page

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Evaluation
 Local newspapers
 Amount of likes and attention we receive through social
media
 Volunteer Forms
 Retention rate at future events
 If retention rate is high, our efforts will be
a success

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Survey Questionnaires
 1. Name:
 2. Age
 3. Job status:
 4.What is your previous volunteer
experience?
 5. Have you heard of Girls on the Run before?
 Girls on the Run is a non-profit organization
that “is a positive youth development program
which combines an interactive curriculum and
running to inspire self-respect and healthy
lifestyles in pre-teen girls.”
 6.Would you be interested in getting involved
with Girls on the Run?
 1. Name:
 2. Age:
 3. Job:
 4. How do you get your news is it
primarily from social media or
through other outlets?
 5.What social media outlets do
you use most often?
 6. How many times per day do
you check your social media?
Volunteers Social Media Use