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Using social media to connect to your supporters (november 2011)

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Honey Lucas
Honey Lucas

Social media can help non-profits in three key ways: 1) Broadcasting messages to extend reach, 2) Engaging with supporters through conversations to build relationships, and 3) Enabling supporters to support each other through sharing stories and experiences. Case studies on charities like St. John Ambulance, Helen & Douglas House, and Princess Royal Trust for Carers demonstrate using tactics like videos, photos, and online support communities to leverage social media for fundraising and awareness. Consultation with supporters is important to ensure online services meet their needs.

TechnologyHealth & Medicine
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Using social media to connect to your supporters Honey Lucas Information Officer at GAVCA
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1. Broadcasting your message ,[object Object],[object Object],[object Object]
Case Study: St John Ambulance ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Using social media to connect to your supporters (november 2011)

Editor's Notes

  1. References: Mashable infographics: http://mashable.com/2011/10/21/facebook-infographic/ and http://mashable.com/2011/09/23/world-social-networks-infographic/ Presentation by Steven van Belleghem at http://theverytiger.com/2011/10/12/social-media-demographics-presentation/
  2. What does it mean to "Like" a Page or content off of Facebook? When you click  Like  on a Facebook Page, in an advertisement, or on content off of Facebook, you are making a connection. A story about your like will appear on your Wall (timeline) and may also appear in News Feed. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like.  Facebook Pages you like may post updates to your News Feed or send you messages. Your connection to the page may also be shared with apps on the Facebook Platform.  You always have control over your connections. You can  unlike  something immediately, or  control who can see your likes on your profile (timeline) . 
  3. Emphasise the #learnwithjack hashtag