4. UPSHOT
• Commuting mode - Reduction in the number of deaths due to lack of
this utmost need in earliest possible short span
• Long term acute care facility
• On the way basic medical treatment
• An Escort to road accident victims
5. Competition Mapping
• Founded in 2016
• Early stage start-up in the space of healthcare transportation
• 30 ambulances on their technology platform and tied up with 11 major
hospitals in Hyderabad
• Plans to enter New Delhi
6. Call ambulance
• Platform where emergency facility has to be on a network
• focused on Hyderabad and Srikakulam, AP India.
• Preparedness of great value in emergency care
7. IT’S WORKING
App download –
Android or ios
Platform
Open the App – Call
Back from System
Record of medical
history, blood
group, emergency
contact details
Mobile app
automatically turns
on the GPS of the
device when the app
is launched
Through web portal
also
9. IT’S WORKING
Turn any
registered
Vehicle
into an
Ambulanc
e Service
Vehicle
Trained
Chauffer/
Driver-
Basic
Medical
Treatment
Well-
equipped
and
stocked
Vehicles
with basic
medical
supplies
Advance
booking
/Easy
Access of
lift to
Road
accident
Victims
Helps user
to
maintain
their
record of
medical
history,
blood
group as
Agreement
with various
hospitals and
nursing
homes for
providing
better and
quick
services
10. OUR TARGET MARKET
Umeed Private Ambulance Services is in business to service
a wide range of customers in Delhi. We will ensure that we
target both self – pay customers (who do not have health
insurance cover), and those who have health insurance cover.
Our customers can be categorized into the following;
• Elderly people
• Expectant Mothers
• Injured Sports Men and Women
• Disabled/Physically Challenged People
• People with mental/psychiatric challenges
11. MARKETING STRATEGY AND SALES STRATEGY
The marketing and sales strategy of Umeed Private Ambulance Services will
be based on generating long-term personalized relationships with customers.
• Introduce our business by sending introductory letters to residents,
business owners, hospitals and corporate organizations in and around Delhi
nd Ncr.
• Advertise our business in community based newspapers, local TV and local
radio stations
• List our business on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing
• Leverage on word of mouth marketing (referrals)
• Enter into business partnership with hospitals, government agencies and
health insurance companies.
• Attend health care related exhibitions/expos.
12. Prototype briefing
• To this end, it seems a mobile-based application can do the trick. As
has been seen in the case of mobile-based cab services, an app
dedicated for an ambulance might help bring the power back in the
hands of the common man. Ideally, the app can offer benefits like -
• Booking an ambulance for emergency services
• Booking an ambulance for non-emergency cases
• Locating the nearest available ambulance and requesting the same
• Receiving the information and contact details of the driver
• Tracking the movement of the ambulance
• Receiving accurate details with respect to the time that the
ambulance was in use and the distance that it travelled.
13. • With the help of meticulously designed technology, these
ambulance owners or managers can -
• Track all the ambulances at once
• Receive requests for ambulance bookings
• Locate the nearest available ambulance for allocation
• Send across driver’s information and contact details to the
patient
• Depending on patient’s condition, allocate a suitable
ambulance with the requisite features
• Depending on patient’s condition, designate a paramedic
and/or a doctor to be sent with the ambulance for Basic
or Advanced Life Support, as required
15. STARTUP EXPENDITURE (BUDGET)
• The Fee for registering the business in Delhi – 48575.
• The budget for legal fees, insurance, permits and license – 335000
• The cost of leasing a facility – 6700000
• The amount needed to renovate our Facility (electrical, furnishings, plumbing, painting and
landscaping) – 670000
• The Cost for the purchase of furniture and equipment (Flat Screen TVs, computers,
printers, and cabins et al) – 670000
• Other start-up expenses including stationery – 67000
• Phone and utility deposits – 234500
• The Cost for the purchase of medically equipped Ambulances – 10050000
• The Cost of Launching a Website – 40200
• The cost opening party – 335000 (optional)
• Cost for payment of salaries for the first 3 months of operations – 3350000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – 335000
• Going by the report from our research and feasibility studies, we will need an average of
Two Crore thirty four lakh fifty thousand Indian rupees (Rs. 2 crore 34 lakh 50
thousand) to start a small scale but standard private ambulance transportation business in
Delhi India.
16. MARKET SIZE
Delhi, a city of
22 million
people has 152
state run
ambulances. As
per the WHO,
in any city,
there must be
at least 1
ambulance on
80,000 people.
Delhi, the ratio
is appalling.
Here, only 1
ambulance for
every 1,50,000
people is at
work.
Average
number of
inpatients in
hospital per
day is
1,308,219 that
in “General
hospitals” is
1,072,080
AIIMS, 28%
patients lose
out on efficient
and reliable
emergency
medical
services
17. ONE YEAR GOAL
• To tap all the areas in Delhi NCR
300 cars/ambulance minimal in an year
• Target of employees/chauffer 600
18. 3 YEAR GOALS
• To Grab areas throughout the country
• Training centre cum clinics for guidance to people in medical
aid/skills
