Dial4242 is an ambulance aggregation startup in India that allows users to book the nearest available ambulance via an app. Users can track the ambulance's location in real time and see the estimated fare before the trip. Dial4242 offers different ambulance variants for various medical needs. It is currently operational in South Delhi with over 125 ambulances and plans to cover all of Delhi by June 2019. The startup earns revenue from commissions charged to ambulance partners and has raised Rs. 1 crore in seed funding to date. While several ambulance aggregation startups have emerged in India, no clear leader has emerged yet in this nascent market. Dial4242 aims to take the lead through its technology and real-time tracking features.

1. You watch a near one suddenly struggle to breathe and call for ambulance but find that
you can reach the patient to the hospital faster in your car than the ambulance can reach
you. This inefficiency will always become the topic of discussion between friends and
graduate to the falling quality of service all around. However, very few will take a
constructive step and actually find a way to address this severe pain point in the society.
And sometimes, a life is lost because emergency care in what is called the ‘golden hour’
and ‘platinum minutes’ is not available. An ambulance is fitted with emergency
equipment to revive and keep the patient functioning. A car is just a medium of transport.
HOW IT WORKS
App is currently available on Google Play Store. It allows users to book the nearest
available ambulance and track its location in real time, a feature the start-up claims sets
it apart. Just as with cab-hailing apps, the customer can see the estimated fare before
the trip starts and pay via a digital wallet. Dial4242 has four ambulance variants: basic;
ICU or cardiac; paediatric; and transfer of dead bodies. A basic ambulance and dead
body transfer cost Rs 800, ICU/cardiac costs Rs 2,000 while paediatric service comes
for Rs 1,500. Company will launch more variants in coming months.
Dial4242 is also different in that it offers ambulances for medical appointments, hospital
discharge as well as intercity travel. When it comes to taking the infirm and the elderly
across the city, for example, such services can come in handy. “Government ambulance
services, for example, only operate for emergencies. What happens to patients who
want to visit the hospital for a regular check-up?”
The start-up has so far on-boarded over 125 ambulances on its platform and tied up with
FORTIS Hospital, Vasant Kunj Road. It is currently operational in South Delhi. Plans are
afoot to cover the entire city by June 2019.
Dial4242 earns revenue from commissions charged to its ambulance service partners.
It has so far secured Rs 1 crore in seed funding from an undisclosed angel investor, and
will use the funds for market research, product development and operations. The start-
up is also in talks with multiple investors to raise its next round of funding.
Business case
While Dial4242 claims its technology and real-time tracking set it apart, several start-ups
have sprung up in the ambulance aggregation space in the past 2-3 years, namely
Hyderabad-based Ambee and Call Ambulance
With so many players already in the fray and no clear market leader in sight, is there a
case for aggregation in the space?
On the positive side, ambulance services are a non-discretionary spend, which means
people are willing to shell out much more than what they would for a cab on a regular
day.
“Currently, the ambulance network in India is highly fragmented. You don’t know where
to go for an ambulance. The commission they [Dial4242] charge can be 15% or more.
The economics support it,” he elaborates.
Can Dial4242 take the lead in a still-nascent market? Time alone will tell.

2. OUR SERVICES OFFERINGS
We are in the private ambulance services line of business to make profits and we are
going to do all that is permitted by the law in the United States to achieve our business
aims and objectives. These are the services that we will be offering to our clients and
target market;
 Ambulance services (air or ground)
 Emergency and non-medical emergency medical transportation services (air or
ground)
 Air rescue services
 Medical rescue services
 Standby ambulance or first-aid services
OUR BUSINESS STRUCTURE
Umeed Ambulance Services,. From the outset, we have decided to recruit only qualified
professionals (doctors, nurses, nurse’s aides, call centre executives and ambulance
drivers) to man various job positions in our organization.
We are quite aware of the rules and regulations governing the ambulance transportation
industry which is why we decided to recruit only experienced and qualified employees as
foundation staff of the organization. We hope to leverage on their expertise to build our
business brand to be well accepted in Delhi.
When hiring, we will look out for applicants that are not just qualified and experienced,
but honest, customer centric and are ready to work to help us build a prosperous
business that will benefit all the stake holders. As a matter of fact, profit-sharing
arrangement will be made available to all our management staff and it will be based on
their performance for a period of five years or more.
These are the positions that will be available at Umeed Private Ambulance Services,
 Chief Executive Officer
 Doctor
 Human Resource and Admin Manager
 Nurses/Nurse’s Aides
 Ambulance Drivers
 Marketing and Sales Agent
 Accountant/Cashier
 Call Canter Agent/Ambulance Dispatcher
 Cleaners
OUR TARGET MARKET
Umeed Private Ambulance Services is in business to service a wide range of customers
in Delhi
We will ensure that we target both self – pay customers (who do not have health
insurance cover), and those who have health insurance cover.

3. The fact that we are going to open our doors to a wide range of customers does not in
any way stop us from abiding by the rules and regulations governing the ambulance
transportation service industry in the United States. Our staff are well – trained to
effectively service our customers.
Our customers can be categorized into the following;
 Elderly people
 Expectant Mothers
 Injured Sports Men and Women
 Disabled/Physically Challenged People
 People with mental/psychiatric challenges
MARKETING STRATEGY AND SALES STRATEGY
The marketing and sales strategy of Umeed Private Ambulance Services will be based
on generating long-term personalized relationships with customers. In order to achieve
that, we will ensure that we offer all-round private ambulance transportation services at
affordable prices compared to what is obtainable in Delhi.
All our employees will be trained and equipped to provide excellent ambulance
transportation services. We know that if we are consistent with offering high quality
delivery, we will increase the number of our customers by more than 25 percent in the
first year and then more than 40 percent subsequently.
Before choosing a location for our private ambulance service, we conducted thorough
market survey and feasibility studies in order to penetrate the available market and
become the preferred choice for residents in Delhi
We hired experts who have good understanding of the ambulance transportation service
industry to help us develop marketing strategies that will help us achieve our business
goal of winning a larger percentage of the available market in Delhi.
In summary, Umeed Private Ambulance Services will adopt the following sales and
marketing approach to win customers over;
 Introduce our business by sending introductory letters to residents, business
owners, hospitals and corporate organizations in and around Delhi nd Ncr.
 Advertise our business in community based newspapers, local TV and local radio
stations
 List our business on yellow pages ads (local directories)
 Leverage on the internet to promote our business
 Engage in direct marketing
 Leverage on word of mouth marketing (referrals)
 Enter into business partnership with hospitals, government agencies and health
insurance companies.
 Attend health care related exhibitions/expos.
UMEED ADVERTISING STRATEGY
 Place adverts on both print (community based newspapers and magazines) and
electronic media platforms
 Sponsor relevant community health programs

4.  Leverage on the internet and social media platforms like Instagram, Facebook,
twitter, YouTube, Google + et al to promote our brand
 Install our billboards in strategic locations all around Delhi.
 Distribute our fliers and handbills in target areas
 Ensure that all our workers wear our branded shirts and all our vehicles and
ambulances are well branded with our company’s logo et al.
STARTUP EXPENDITURE (BUDGET)
If you are looking towards starting a private ambulance transportation services company,
then you should go all out to ensure that you raise enough capital to cover some of the
basic expenditures that you are going to incur. The truth is that starting this type of
business does not come cheap.
You would need money to secure a standard office facility, acquire equipped
ambulances and you would need money to pay your workforce and pay bills for a while
until the revenue you generate from the business becomes enough to pay them.
The items listed below are the basics that we would need when starting our private
ambulance transportation services business in the United States, although costs might
vary slightly;
 The Fee for registering the business in Delhi – 48575.
 The budget for legal fees, insurance, permits and license – 335000
 The cost of leasing a facility – 6700000
 The amount needed to renovate our Facility (electrical, furnishings, plumbing,
painting and landscaping) – 670000
 The Cost for the purchase of furniture and equipment (Flat Screen TVs,
computers, printers, and cabins et al) – 670000
 Other start-up expenses including stationery – 67000
 Phone and utility deposits – 234500
 The Cost for the purchase of medically equipped Ambulances – 10050000
 The Cost of Launching a Website – 40200
 The cost opening party – 335000 (optional)
 Cost for payment of salaries for the first 3 months of operations – 3350000
 Additional Expenditure (Business cards, Signage, Adverts and Promotions et al)
– 335000
Going by the report from our research and feasibility studies, we will need an average of
Two Crore thirty four lakh fifty thousand Indian rupees (Rs. 2 crore 34 lakh 50
thousand) to start a small scale but standard private ambulance transportation business
in Delhi India.
Our Vision Statement

5. Our vision is to become the number one choice when it comes to private ambulance
transportation services in the whole of Delhi and also to be amongst the top 10 private
ambulance transportation services provider in the India within the next 10 years of
operation.
 Our Mission Statement
Our mission is to establish a world – class private ambulance services company that will
become a standard for running private ambulance services not just in the India, but other
parts of the world.