The report deals with the various aspects how youth are addicted to consumption of alcohol and cigarettes among youth in a certain area.

1. 1
LIVE PROJECT
ON
A STUDY CONDUCTED ON THE CONSUMPTION OF ALCOHOL AND
CIGARETTES AMONG YOUTH
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS OF
BUSINESS ADMINISTRATION
TO
RAMAIAH ACADEMY OF MANAGEMENT
BY
REHMAN
S.CHAITANYA
SAMUEL
RAMAIAH INSTITUTE OF MANAGEMENT
BANGALORE - 560 054.
Batch 2016 - 2018

2. 2
ACKNOWLEDGEMENT
We extend our gratitude to our dean Dr. muralidharan, academic head prof.
V. Narayanan and program head Prof Anuradha for inspiring me to take up this
project and for their guidance and support.
We wish to acknowledge our sincere gratitude and indebtedness to our project
guide Prof rema v of M.S. Ramaiah academy of management Bangalore for her
valuable guidance and consecutive suggestions in the preparation of the project.
This project has been learning experience for us and it would have not been
possible without the support of the guidance of above-mentioned people.

3. 3

4. 4
TABLE OF CONTENTS
Sl. No.
Particulars
Page Numbers
1 Executive summary 6
2 Introduction 7
3 Statement of problem 8
4 Objective of the study 9
5 Scope of the study 10
6 Hypothesis 11
7 Limitations 12
8 Research methodology 13
9 Data analysis 14-22

5. 5
10 Chi- square test 23
11 Findings 24
13 Recommendations 25
14 conclusion 26
15 Contribution 27
16 Annexure 28-29

6. 6
EXECUTIVE SUMMARY
The study is conducted to understand the smoking and drinking habits among the youth
and the key factors influencing them towards these habits in MSR Nagar Bangalore.
For this study, descriptive and analytical method is used. Data collection was analyzed
from the tabulation and graphical representation to draw valid inferences and conclusions.
Questionnaire is used for primary data collection.
The limitation of the study was restricted to MSR Nagar in Bangalore and therefore the
result of the study cannot be generalized to other part of the country.
The plan of analysis was done on bar chart. Findings of the study says that most of the
youth are addicted to smoking and drinking especially boys. Mostof the boys and girls start
drinking during their college days. Most of the respondents described smoking and drinking as
an act of entertainment.

7. 7
•
•
•
•
•

8. 8
STATEMENT OF THE PROBLEM:
India is a developing country and present Indian youth are addicted to smoking, drinking, and
these habits largely affecting their career. Moreover, this study helps to analyze the smoking
and drinking among youth.

9. 9
OBJECTIVE OF THE STUDY:
1) To understand the drinking and smoking habits among youth
2) To understand the factors, which influence the youth to adapt these habits

10. 10
SCOPE OF THE STUDY:
Place: MSR Nagar Bangalore
Age Group: 16 years to 25 years

11. 11
HYPOTHESIS:
• H0- YOUTH IS INVOLVED IN HABITS OF DRNINKING AND SMOKING
• H1- YOUTH IS NOT INVOLVED IN HABITS OF DRINKING AND SMOKING

12. 12
LIMITATIONS:
 The study only provides smoking and drinking habits among the youth between the
specified age group.
 The study is restricted only to the limited area.
 The population of the study is also limited

13. 13
RESEARCHMETHODOLOGY:
Research Method:
Applied Research
Research design:
Stage I – Exploratory Research
Stage II – Descriptive Study
Sample Procedure:
Sampling Place - MSR Nagar , Mathikere, Bengaluru, Karnataka 560054
Sampling Technique – Non Probability
Sample Size – 50
Sample – youth addicted to smoking and drinking
Data Collection:
Sources – Primary Information – collected directly from the respondent
Data Collection Tool – Questionnaire
Evaluating Data:
Editing and Coding with the help of EXCEL & SPSS.

14. 14
DATA ANALYSIS
1) Smoking habits of youth?
INTERPRETATION:- From the chart it clearly states that most of the boys smoke when compared to girls.
0
5
10
15
20
25
GIRLS
BOYS
SMOKING HABITS
SMOKES DO NOT SMOKE

15. 15
2) Drinking habits of youth?
INTERPRETATION:- From the graph it states most of the boys drink when compared to girls.
0
5
10
15
20
25
30
GIRLS
BOYS
DRINKING HABITS
DRNIKS DO NOT DRINK

16. 16
3) At what age you started smoking?
AGE GROUP RESPONDENTS
16-18 25
19-21 15
22-25 10
INTERPRETATION:- From the table and graph it clearly states that many of the youth start
smoking at the age of 16-18.
25
15
10
0
5
10
15
20
25
30
16 - 18 19 - 21 22 - 25
RESPONSES
AGE GROUP
SMOKING HABIT

17. 17
4) At what age you started drinking?
AGE GROUP RESPONDENTS
16-18 22
19-21 18
22-25 10
INTERPRETATION:- From the table and graph it clearly states most of the youth started
drinking at the age of 19-21.
.
0
5
10
15
20
25
30
16 to 18 19 to 21 21 to 25
RESPONDENTS
AGE GROUP
DRINKING HABIT

18. 18
5) How many times do you drink in a week?
 1-3
 4-6
 7 above
NO OF TIMES RESPONSES
1-3 30
4-6 15
7 ABOVE 5
INTERPRETATION:- From the table, chart it clearly states that most of youth drink 1-3 times in
a week.
25
15
10
0
5
10
15
20
25
30
16 - 18 19 - 21 22 - 25
RESPONDENTS
NUMBER OF TIMES
DRINKING HABITINA WEEK

19. 19
6) How many times do you smoke in a day?
 1-2
 3-4
 4 above
NO OF TIMES RESPONSES
1-2 18
3-4 22
4 ABOVE 10
INTERPRETATION:- From the table, chart it clearly states that most of youth smoke 3-4 times
in a day.
25
15
10
0
5
10
15
20
25
30
16 - 18 19 - 21 22 - 25
RESPONDENTS
NUMBER OF TIMES
SMOKING HABITINA DAY

20. 20
7) Why do you smoke and drink?
 Depression
 Fun
 Habitual
CAUSE FOR SMOKING
AND DRINKING
RESPONSES
DEPRESSION 8
FUN 38
HABITUAL 4
INTERPRETATION:- From the table, chart it clearly states that most of the youth smoke and
drink for fun.
25
15
10
0
5
10
15
20
25
30
16 - 18 19 - 21 22 - 25
RESPONDENTS
CAUSE FOR THE HABIT
CAUSEFORSMOKING & DRINRINKING

21. 21
8) Did you ever tried quitting of these habits?
 YES
 NO
TRIED FOR QUITTING RESPONSES
YES 36
NO 14
INTERPRETATION:- From the table, chart it clearly states that most of youth tried for quitting
the habit.
25
15
10
0
5
10
15
20
25
30
16 - 18 19 - 21 22 - 25
RESPONDENTS
TRIED FOR QUITTING
TRIED FORQUITTING SMOKING & DRINRINKING

22. 22
CHI-SQURE TEST
Hypothesis
• H0- YOUTH IS INVOLVED IN HABITS OF DRNINKING AND SMOKING
• H1- YOUTH IS NOT INVOLVED IN HABITS OF DRINKING AND SMOKING
INTERPRETATION:- From the table, Chi-square value is 42.608, p value is 0.91 with sample
size of 50. The value of level of significance (α) is 0.05. The p value is more than the value of
level of significance. Hence, the null hypothesis is accepted. Hence, it can be concluded that
youth is involved in habits of drinking and smoking

23. 23
FINDINGS
• Most of the boys and girls starts drinking and smoking during their college days
• Most of the respondents described smoking and drinking as an act of entertainment
• Respondents who smokes and drinks spends half of their pocketmoney in purchasing
cigarettes and alcohol
• Most of the respondents blames their friends who influenced them to start smoking and
drinking

24. 24
RECOMMENDATIONS
• Few respondents wants to quit these habits but they are not able to do so, proper
counselling would be beneficial for them
• Most of the respondents started smoking after leaving their home for higher education so
a propercheck from parents side will be useful
• Few respondents are a part of these habits due to depressions so, a propercounselling
would be useful.

25. 25
CONCLUSION
The study on the consumption of alcohol and cigarettes among the youth gained me more
experience about the study and helped me know how these habits change the person and gave
me result how youth addict to smoking and drinking.

26. 26
CONTRIBUTION
1. SAMUEL – FIELD STUDY
2. REHMAN – QUESTIONNAIRE and ANALYSIS
3. S. CHAITANYA – REPORT WRITING

27. 27
ANNEXURE
QUESTIONNAIRE
Dear Respondents,
I am student of M.S. RAMAIAH ACADEMY OF MANAGEMENT is conducting survey on “A
study on the consumption of alcohol and cigarettes among youth”. I humbly request you to provide
valuable inputs for the project.
1) Name:
2) Age:
3) Gender:
 Male
 Female
4) Do you smoke?
 Yes
 No
5) Do you drink?
 Yes
 No
6) At what age you started drinking?
 16-18
 19-21
 21-25
7) At what age you started smoking?
• 16-18
• 19-21 • 21-25

28. 28
8) How many times do you drink in a week?
 1-3
 3-6
 7-9
 9-12
9) How many times do you smoke in a day?
 1-2
 3-4
 4-8
 9-12
10) Who influenced you to start drinking?
…………………………
11) Who influenced you to start smoking?
…………………………
12) Why do you smoke and drink?
 Depression
 Fun
 Habitual
13) How much part of your pocketmoney do you spend on smoking and drinking?
 10%
 20%
 30%
 40%
 50%
 More than 50%
14) Did you ever tried of quitting these habits?
 Yes
 No

29. 29
Thank you so much respondents for providing us these information from your
valuable time.