it is a project report on face book mania

1. Semester Project on Face book Mania
Submitted to: Mr. Yasser
Submitted by: Mehwish Kiran
Course: Managerial Economics
ID # 140053
Class: MBA 3(3.5)
Date: April4, 2015.

2. Abstract:
This study is conducted on the students of different colleges and universities aims to determine
students face book usage pattern, face book addiction degrees, differences among face book
addicts and normal user. This topic was chosen because face book has gained very much
importance in today’s world especially among young people. The social networks such as Face
book provide opportunity to individuals for presenting themselves and to develop the relations
with other people. Face book is a very helpful social network when it is used consciously. But
excessive use of it can cause the problem of addiction. Face book usage has been transformed
into a mania. Face book addiction may lead to the erosions of social relations. This research will
mainly revolve around the stated objectives. The data of research are collected by questionnaire
technique based on the face to face interviews with 76 participants and data was gathered
through systematical ways and interpretations were done on SPSS statistical tool.

3. Table of Contents:
No. Contents Page no.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12
13.
14.
Title page
Abstract
Table of contents
Introduction
Research Proposal
Survey Design
Analytical Framework
Data analysis
Findings
Fulfillment of objectives
Conclusion
Recommendation
Appendix
References
1
2
3
4
4
6
7
7
26
26
29
30
30
32

4. Introduction:
Face book now a day’s became a global phenomenon. It provides several features for its users
such as chatting, sharing news, update status and wall posts among others so that one can keep in
touch with the family, friends and world happenings. Face book has become a popular and
preferred tool of communication among the students also. They use the site for passing time, to
maintain old ties, entertainment and social interactions. Social networking sites took an
indispensable part in daily life and they provide a lot of advantages to college and university
students not only their social life but also for their carriers. Although benefits and advantages of
social networking sites like face book are noted, problems caused by heavy usage of social
networking sites are not forgotten. At this point it can be seen that university and college
students stay a crucial and dangerous position in terms of face book addiction. However increase
of psychological and addiction problems caused heavy usage of face book leads to
educationalists and psychiatrists to worry about negative effects of face book on public health.
Researchproposal:
It is as follows:
Objectives:

5.  What are the Face book usage reasons of participants?
 What are the Face book addiction levels of participants?
 What kind of relations are there between Face book addiction levels and Face book
operating times of participants?
 What kind of profile do non-addicts have differently from addicts?
Scope:
The scope will remain within the city of Islamabad and students from different universities and
colleges of Islamabad.
Importance:
Face book has started to take an important part of people’s daily life as a result of developments
in communication technologies. Nowadays so many scholars from communication studies accept
face book as a mass communication media that provides people to reach so much kind of
information and also it provides people to communicate with their social contacts. However
beside its benefits to social and personal life of users, it is undeniably true that Face book has
Some negative effects for its users because of heavy and aimless usage. Definitely the most
Important of these problems is Face book mania.
Researchhypothesis:
Face book addiction make teenagers experience problems and erosions in their social life and
relations.
Conduction of the survey
My survey is about the usage of face book in the students of different universities and colleges
and whole of the survey will be conducted accordingly.
Target Population
The population consists of students of different colleges and universities of Islamabad. The total
number of students enrolled in the Air University in different departments and different
programs are 2700, F62 College is 4000, Comsats University is 8319 and F72 College is 3500.
Sampling Type:
I am doing a probability sampling
Calculated Sample values
 Confidence level= 95%
 Margin of error =9%
 Aggregate population size= 18519
 Sample size= 76
 Probability=80%

6. To take probability 80% this means that my all population is homogenous because trend and
patterns of youth towards using the face book are very similar.
Source for sample calculations:
http://www.raosoft.com/samplesize.html
SURVEY DESIGN:
My survey is about the usage of face book in the students. This survey will be conducted in some
universities and colleges.
Conduction of the survey
Location: The Location is Air and Comsats Universities, F.G College for women f72 and F62
Model College for girls, Islamabad.
Sample type: From whole the population, my survey is based on the students and their face
book usage patterns.
Sample Age Group:
The ages of the students in universities and colleges ranges from 18 to 30 mainly however
exceptions are always there.
Selection of Sample:
The students will be from all the programs like
 BBA students
 MBA students
 BS Students

7.  MS students
 BSC students
 MSC students
 BA students
 Engineering students
Respondents:
Total number of sample is76 by which some will be given the questionnaires and the rest will be
orally interviewed. This will be done among the students dispersed in various premises of
institutions like cafeteria, libraries and grounds from Monday to Friday at 9 am to 1 pm.
Distribution of sample:
I will conduct my interviews and distribute my questionnaires to76 students out of which 45 will
be from comsats(Male=23,Female=22), 13 from F62model college Islamabad in which all will
be females, 11 females only from F.G college for women f72 and 7 will be from Air
University(female=4,Male=3). These proportions are set according to their strength.
Summary of the questionnaires:
 The questionnaire consists of open ended and closed ended questions
 The total number of questions are 15
 Time taken to solve it, will be 5 to 10 minutes
Constraints:
 Time and financial constraint may arise in it.
Analytical Framework:
After data has been entered, it can be analyzed using descriptive statistics. Descriptive statistics
are commonly used for summarizing data frequency. Frequency analysis is a descriptive
statistical method that shows the number of occurrences of each response chosen by the
respondents. When conducting survey analysis, cross tabulation are appropriate for analyzing the
relationship between two or more variables.
I will analyze my data by applying frequency analysis on some questions and will also use cross
tabulations to find out the relationships between different variables and in order to attain the
objectives.

8. Firstly I will check the frequency analysis of gender then age and so on and will also analyze
different questions by cross tabulations. Questions may include how often do you log on to face
book, time spent on face book etc. These questions are just for example. I will include all those
questions which will helpful for me in achieving my objectives.
Data Analysis:
Frequencies:
Table No.1:
Gender of respondents
Frequency Percent Valid Percent Cumulative
Percent
Valid
Male 25 32.9 32.9 32.9
Female 51 67.1 67.1 100.0
Total 76 100.0 100.0
My first question was on gender of respondents. By this table we can see that there were total 76
students out of which 25 were male and 51 were female.
Table No.2:
0
10
20
30
40
50
60
male female
Gender
Gender

9. Age group of respondents
Frequency Percent Valid Percent Cumulative
Percent
Valid
19-22 51 67.1 67.1 67.1
23-26 25 32.9 32.9 100.0
Total 76 100.0 100.0
Second question was related to the age group. There were 67% respondents who were from age
group of 19-22 and 33% were from 23-25.
Table No.3:
Joining of respondents to face book
Frequency Percent Valid Percent Cumulative
Percent
Valid
6 months 5 6.6 6.6 6.6
Over one year 71 93.4 93.4 100.0
Total 76 100.0 100.0
0
10
20
30
40
50
60
19-22 23-26
age group
age group

10. In the above table we can see different frequencies given regarding the responses of the respondents
towards the question that was asked about the joining of face book. By above table we can interpret
that mostof the respondentsjoined itoverone year.
Table No.4:
How often do you log on to face book
Frequency Percent Valid Percent Cumulative
Percent
Valid
Less than 1 day in a week 3 3.9 4.0 4.0
1 day in a week 5 6.6 6.7 10.7
2-4 days in a week 12 15.8 16.0 26.7
5-6 days in a week 5 6.6 6.7 33.3
Everyday 50 65.8 66.7 100.0
Total 75 98.7 100.0
Missing System 1 1.3
Total 76 100.0
By this question we can interpret that there are 50 respondents who used it every day other
percentages are comparatively low. This higher percentage shows that face book has become the
addictionforthem.
0
10
20
30
40
50
60
70
80
6 months over 1 year
joinning of respondents to face book
joinning of respondents to face
book

11. Table No.5:
Time spent on face book of respondent
Frequency Percent Valid Percent Cumulative
Percent
Valid
Less than 15 minutes 12 15.8 15.8 15.8
15-30 minutes 13 17.1 17.1 32.9
30 minutes-1 hour 5 6.6 6.6 39.5
1-2 hours 22 28.9 28.9 68.4
Over 2 hours 23 30.3 30.3 98.7
54.00 1 1.3 1.3 100.0
Total 76 100.0 100.0
While looking at the values of valid percentages shown in the above table at different level of
categories, we can say that there are 28.9% respondents who spent 1-2 hours on face book and
30.3% who spent over 2 hours on it.
0
10
20
30
40
50
60
Less than 1
day in a week
1 day in a
week
2-4 days in a
week
5-6 days in a
week
Everyday
log on to facebook
log on to facebook

12. Table No 6:
What you often perform on face book
Frequency Percent Valid Percent Cumulative
Percent
Valid
forward video, pictures or
quotes
18 23.7 23.7 23.7
Post notes, update status 18 23.7 23.7 47.4
Post & share personal
photos
15 19.7 19.7 67.1
Play games 10 13.2 13.2 80.3
Share news 15 19.7 19.7 100.0
Total 76 100.0 100.0
If we analyze this we can say that there is very close relationship between all the answers given
by respondents.23.7% respondents says that they use face book for forwarding videos, pictures
or quotes and for posting notes or update status.19.7% respondents answered that they often post
and share personal photos and share news. Left of the respondents says that they use it for
playing games.
0
5
10
15
20
25
Less than 15
minutes
15-30
minutes
30 minutes-1
hour
1-2 hours Over 2 hours
Time spent on face book
Time spent on face book

13. Table No.7:
How many times do you log on to face book
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
Time 7 9.2 9.2 9.2
2 times 15 19.7 19.7 28.9
3 times 11 14.5 14.5 43.4
4 times 10 13.2 13.2 56.6
5 times 33 43.4 43.4 100.0
Total 76 100.0 100.0
By this table we can interpret that there are 9.2% respondents who used it 1 time, 19.7% uses it 2
times, 14.5% uses it 3 times, 13.2% uses it 4 times and 43.4% uses it 5 times a day.
0
2
4
6
8
10
12
14
16
18
20
Post notes, update
status
Post & share
personal photos
Play games Share news
Performon face book

14. Cross Tabs:
When conducting survey analysis, cross tabulation are appropriate for analyzing the relationship
between two or more variables. Here one variable that is gender will remain constant throughout
the questions. All other variables will change accordingly. The analysis will be done by drawing
tables and bar charts.
Chart 1:
Gender of respondents * Age group of respondents Cross tabulation
Count
Age group of respondents Total
19-22 23-26
Gender of respondents
Male 17 8 25
Female 34 17 51
Total 51 25 76
0
5
10
15
20
25
30
35
1 Time 2 times 3 times 4 times 5 times
Times log in to face book
how many Times logi in to face
book

15. Chart 2:
Gender of respondents * Joining of respondents to face book Cross tabulation
Count
Joining of respondents to face
book
Total
6 months Over one year
Gender of respondents
Male 1 24 25
Female 4 47 51
Total 5 71 76

16. Chart 3:
Gender of respondents * How often do you log on to face book Cross tabulation
Count
How often do you log on to face book
Less than 1 day
in a week
1 day in a week 2-4 days in a
week
5-6 days in a
week
Everyday
Gender of respondents
Male 0 3 4 1 17
Female 3 2 8 4 33
Total 3 5 12 5 50

17. Chart 4:
Gender of respondents * Time spent on face book of respondent Cross tabulation
Count
Time spent on face book of respondent
Less than 15
minutes
15-30 minutes 30 minutes-1
hour
1-2 hours Over 2 hours
Gender of respondents
Male 3 8 2 5 7
Female 9 5 3 17 16
Total 12 13 5 22 23

18. Chart 5
Gender of respondents * How many times do you log on to face book Cross tabulation
Count
How many times do you log on to face book Total
Time 2 times 3 times 4 times 5 times
Gender of respondents
Male 2 7 3 3 10 25
Female 5 8 8 7 23 51
Total 7 15 11 10 33 76

19. Chart 6
Gender of respondents * When will the respondents log on to face book Cross tabulation
Count
When will the respondents log on to face book Total
Below 15 15-18 19-22 23-26 Above 26
Gender of respondents
Male 3 5 8 6 3 25
Female 8 10 15 8 10 51
Total 11 15 23 14 13 76

20. Chart 7
Gender of respondents * Is face book becomes a necessity Cross tabulation
Count
Is face book becomes a necessity Total
Yes No
Gender of respondents
Male 16 9 25
Female 34 17 51
Total 50 26 76

21. Chart 8:
Gender of respondents * Is logging onto face book is first thing you do after getting online Cross tabulation
Count
Is logging onto face book is first thing you do after getting online Total
Without
exception
Most likely It depends not really No, never
Gender of respondents
Male 4 4 14 2 1 25
Female 0 12 27 8 4 51
Total 4 16 41 10 5 76

22. Chart 9
Gender of respondents * Face book affects your work and study Cross tabulation
Count
Face book affects your work and study Total
Strongly Often Sometimes seldom Rarely
Gender of respondents
Male 2 5 12 0 6 25
Female 7 3 18 6 17 51
Total 9 8 30 6 23 76

23. Chart 10
Gender of respondents * What you often perform on face book Cross tabulation
Count
What you often perform on face book
forward video,
pictures or
quotes
Post notes,
update status
Post & share
personal photos
Play games Share news
Gender of respondents
Male 8 5 3 4 5
Female 10 13 12 6 10
Total 18 18 15 10 15

24. Chart 11
Gender of respondents * Have you ever gone without face book a day Cross
tabulation
Count
Have you ever gone without face
book a day
Total
Yes No
Gender of respondents
Male 22 3 25
Female 46 5 51
Total 68 8 76

25. Analysis of the questions which have string variables is given as:
Q8.Face book as a waste of time
Most of the respondents have said that yes it is, if used excessively. They said that it depends on
usage while other said that no it is quiet helpful in building network and is a good way to spend
time.
Q 10.Face book addiction making teenagers experience problem
Most of the respondents said that yes it is effectively creating some sort of problems in our lives.
Some said that it is good as well as bad while other said it is not necessary.
Q 11.Face book is significant part of your life
In this question respondent said that yes it is a significant part of their lives because thing
changes as time changes. Some said that it is just for information, connectivity and
entertainment. We have other social Medias as well.

26. Findings:
There were 51 female and 25 male students. Most of the students were from 19-26 years.
Different questions were asked from them for attainment of objectives. Most of the students said
that excessive use of face book is making teenagers experience problems. 93.4% joined face
book over 1 year. There were 50 respondents who log on to face book every day and time spent
on it is mostly over 2 hours. 23.7% respondents says that they use face book for forwarding
videos, pictures or quotes and for posting notes or update status. 19.7% respondents answered
that they often post and share personal photos and share news. Left of the respondents says that
they use it for playing games. There are 9.2% respondents who used face book 1 time, 19.7%
uses it 2 times, 14.5% uses it 3 times, 13.2% uses it 4 times and 43.4% uses it 5 times a day. This
all information shows the addiction of face book. Most of the students log on to face book again
and again without any intension of logging while some of the respondents have said that yes it is
a waste of time, if used excessively. They said that it depends on usage while other said that no it
is quiet helpful in building network and is a good way to spend time. It is a significant part of
their lives. Students enjoyed answering me and help me because this topic was of their interest.
Fulfillment of objectives:
1. What are the Face book usage reasons of participants?

27. 2. What are the Face book addiction levels of participants?
3. What kind of relations is there between Face book addiction levels and Face book operating
times of participants?
0
10
20
30
40
50
60
Less than 1 day
in a week
1 day in a week 2-4 days in a
week
5-6 days in a
week
Everyday
log on to facebook
log on to facebook
0
5
10
15
20
25
Less than 15
minutes
15-30
minutes
30 minutes-1
hour
1-2 hours Over 2 hours
Time spent on face book
Time spent on face book

28. Time spent on face book of respondent * How often do you log on to face book Cross tabulation
Count
How often do you log on to face book
Less than 1 day
in a week
1 day in a
week
2-4 days in a
week
5-6 days in a week Everyday
Time spent on face book of
respondent
Less than 15 minutes 1 2 3 0 6
15-30 minutes 1 3 2 1 6
30 minutes-1 hour 0 0 2 0 3
1-2 hours 1 0 4 3 14
Over 2 hours 0 0 1 1 21
Total 3 5 12 5 50

29. We can also interpret it by following manner.
It was seen that face book addiction of participants differentiate according to their face book
usage patterns and purposes. These results depicts that how they are spoiling their friend and
family relationships as not giving them their proper and quality time due to their indulgence in
purpose less activities on face book.
Conclusion:
The manipulation of data reveals that the objectives of my survey have been achieved. As we can
see that the face book usage reasons of most of the participants (23.7%) are to forward pictures,
quotes videos, posting notes or update status. The addiction level of face book usage is very high
among the participants. As majority of the participants (65.8%) said that they log on to face book
every day. There is a close relationship between participants face book addiction level and their
operating times. They used to be on face book over two hours each time they access the site. As
majority of the participants of the survey showed their face book addiction level so we cannot

30. predict the profile for the non addicts. Teenagers now days face a lot of problems in their social
relations because they spend most of their important and useful time in unnecessary activities
and in spite of discussing and spending time with their parents / elders to solve and help / guide
in resolving problems being so experienced, which is creating generation gap / space.
Recommendations:
 Face book addiction in particular should be concentrated
 Be careful of the race to have as many friends as possible
 A well said by someone “excess of everything is bad", fits here
 Set a predetermined amount of time allowed for face book
 Limit the number of automatic feeds and status update you receive
 Indulge in some other activity that you like

Appendix: Survey Questionnaire
Face book Mania
Name____________________
Gender___________________
1. Please select your age group?
A-Below 15
B-15-18
C-19-22
D-23-26
E-Above 26
2-How long you have been joining face book?
A-1 week
B-1 month
C-6 months
D-6 months-1 year
E-Over 1 year
3-How often do you log on to face book?
A-Less than 1 day in a week
B-1 day in a week
C-2-4 days in a week
D-5-6 days in a week
E-Everyday
4. How much time do you spend on Face book every time you access the site normally?

31. A-Less than 15 minutes
B-15-30 minutes
C-30 mins-1 hour
D-1-2 hours
E-Over 2 hours
5. How many times do you log on to face book in one day normally?
A-1 Time
B-2 Times
C-3 Times
D-4 Times
E-Over 5 Times
6. When will you log on to face book?
A-When I receive an email notification from face book
B-Every time when I get online.
C-When I am bored
D-When I am free and would like to communicate with my friends
E-Others
7. Do you consider face book as a waste of time?
8. What you often perform on face book?
A-Forward video, pictures or inspiring quotes, etc
B-Post notes, update status or profile
C-post and share personal photos
D- Play games
E-Share news
9. Is face book becomes a necessity?
A-Yes
B-No
10. Is Face book addiction making teenagers experience problems and erosions in their social life and
relations?
11. Do you consider face book a significant part of your life?
12. Is logging on to Face book the first thing you do whenever you get online?
A-Without exception
B-Most likely
C-It depends
D-Not really

32. E-No, never
13. Does face book effects your work and study?
A-Strongly
B-Often
C-Sometimes
D-Seldom
E-Rarely
14. Have you ever gone without face book for a day?
A-Yes
B-No
References:
It is a qualitative research. As I have done all the things at my own so I have not use any
reference except
 http://www.raosoft.com/samplesize.html
 Interviews
 Personal observations